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Better Margins
Offer consumer
greater value
Bargaining power to
the retailer
DISADVANTAGES OF PRIVATE LABEL
Conflict with other brands in the
category.
Inventory risk
CONSUMER PERCEPTION
People buy more
private label.
3)Tesco 71 50 36 51 3.Johnson
& Johnson
4)Kroger 61 24 15 50 4.Unilever
4)royal 56 48 27 33 5.Pepsico.
Ahoid
IS PL ARE BRANDS!
Margin is high
Jade Blue
Mochi Ka Juta
Food Bazaar
Pantaloon
Westside
Naturals
Reliance fresh
Patidar
Shree ji
Induben-Khakhrawala
10 Product:
P’S OF PLquality is equal to national brand.
Partnership: work in extra mile in terms of
support,marketing,mechandising e.t.c.
Planogram:ensuring every product leads to
sales and profit, delist the slow movers.
Packaging:reflect quality and
performance of overall brand & from
inside as first impression….,as 70% of
purchase decision only at pop.
Pricing:provides the high perceived value
to customer Without leaving profit.
Position:position mark the one that you
want to compete directly against …….
7. push: let the branded player spend money to
develop category awareness, once customer in
store, retailer have major impact.
8. personnel:
9. promotion: by display and through features to
gain customer attention.
10. pride: take pride in your brand, treat it and
market it with the respect it deserves.
WHAT PRODUCTS ARE SOLD AS STORE
BRANDS?
Globus Lifespring