LAYOUTING

RCANU | 2012

LAYOUT
the make-up or the window dressing of a page. consists of illustrations text/articles graphics includes the selection of font styles, sizes and colors.

CONVENTIONAL
- VS -

MODERN

CONVENTIONAL
Old method of layouting Cut, paste, and fit method Uses layouting paper More papers are consumed

Layouting paper >

Symbols used for Conventional Layouting

Boxes for pictures/graphics Lines for headlines Arrows for texts/articles

MODERN
softwares and programs are readily available for desktop publishing (MicrosoftTM Publisher, AdobeTM InDesign, Corel Draw) not much laborious for all you need is a computer unit, a program and a creative designing skill

MODERN
putting up a campus paper becomes easier and more convenient Disadvantage: limited size of the computer screen. A dummy is still prepared.

CMYK
- VS -

RGB

RGB
Stands for Red, Green, Blue Colors produced by monitors Emits light

CMYK
Stands for Cyan, Magenta, Yellow, BlacK Colors produced for printing Reflects light Composed of the subset of RGB Colors

Lorem Ipsum
simply dummy text of the printing and typesetting industry. normal distribution of letters

The standard lorem ipsum

"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Newspaper sizes
BROADSHEET - Dimensions: 750 x 600 mm (29.5" x 23.5") BERLINER - Dimensions: 470 mm 315 mm (18.5" 12.4") TABLOID SIZE - Dimensions: 430 x 280 mm (16.9" x 11.0")

EXCELLENT LAYOUT FACTORS

1. PROPORTION deals with the ratio of one part to another and of the parts to the whole. Pictures must be sized properly to keep up with other shapes on the page. Length of stories must be considered. A long story may ruin the proportion of the page. A jump story is better than a poorly proportioned page.

EXCELLENT LAYOUT FACTORS

2. UNITY (HARMONY) the agreement between parts. Content of every page/double page must blend as a harmonious unit. No one part of the page should overshadow another. The headlines should complement each other and the pictures should not distract the eyes too much from the type.

EXCELLENT LAYOUT FACTORS

3. BALANCE a feeling of equality in weight suggests the gravitational equilibrium of a single unit or a space arranged with respect to an axis or a fulcrum.

EXCELLENT LAYOUT FACTORS

4. OCCULT BALANCE/ASSYMETRICAL BALANCE felt balance. Visual units in the other side of the axis are not identical but are placed in positions so equated to produce a felt equilibrium.

EXCELLENT LAYOUT FACTORS

5. EMPHASIS gives proper importance to the parts and to the whole. It involves the differentiation between the more important and the less important.

EXCELLENT LAYOUT FACTORS

6. CONTRAST is the blending of units as one. Every head and cut on a page should contrast with adjoining materials. Contrasting adjacent headlines will help emphasize the importance of each other. Boxes and pictures between heads are sometimes good makeup devices.

Donts for Layouting

1. Tomb stoning - placing two or more headlines on approximately the same leveling adjacent columns specially if they are of the same point and types. 2. Bad breaks - breaking stories to the top of columns. The top of every column should have a headline or a cut. 3. Separating related stories and pictures.

Donts for Layouting

4. Gray areas (sea of gray). Use fillers instead. 5. Screaming headline - is one that is too big for a short or unimportant story. 6. Heavy tops. Dont make the page top heavy. 7. Fit them all. Avoid many headlines of the same size on a page. 8. Looking-out pictures.

Sample Layouts

Laying out a page is a matter of personal taste. There are no criteria set for it. Therefore, the staff may experiment freely on page makeup until they get the pattern acceptable to them.

Questions?