S.C Stationary Store S.R.

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Business Plan

Description
Our mission is to provide the simplest, most convenient and effective way to meet the needs of our clients. We pay special attention to the training of our staff, in order to ensure the maximum satisfaction when using Stationary Store SRLproducts. Our company sells a wide range of stationery: pens, sheets, folders, binders, etc. Through the services they offer to meet the needs of our clients in Botosani in order to become a reliable partner in future collaborations. Using our talent, experience, enthusiasm, passion and our knowledge, we can have what you want you can become achievable. Our Motto is: a satisfied customer, a dream fulfilled.

STRENGHT:
a viable sector of activity; wide range of products offered to customers; fast and qualitative service; modern shopping, look pleasant; new merchandise all the time, target audience taste; innovative promotion schemes; purchase prices which allow a decent commercial margin; young staff, ambitious; customer service;

WEAKNESSES
funds for opening a store lack of foreign manufacturers.

THREATS:
small businesses, who based his business on the circumvention of laws; marketing firms who sells stationery products to the target group of clients.

Clients
Type of clients varies depending on the type of store and range of services that are available in the unit. Thus, buyers may be mostly individuals or firms. Among the items purchased mainly by individuals include articles of stationery, Office supplies, etc. Purchasing institutions, especially articles, office supplies, computer systems and accessories.

Competition
Wholesale distributors who, more often than not, constitute the link between manufacturers and importers on the one hand and retailers or final consumers, on the other hand. Stores that sell retail, exclusively to final consumers. Companies that have developed "virtual stores" selling online, but this kind of activity is still in the pioneering phase in Romania, and the results are not, at least for now spectacular.

General objectives
Selling products worth 10,000 $ and 5,000 $ profit in June 2013-June 2014. Getting to at least two personal bank loans worth 5,000 $ in April 2013. In the first 6 months of activity we want to collaborate with at least 4 companies in Botosani with a total of at least 50 employers. In the first three months we want to sell a wide range of approx 3000 pieces; In the first three months we want to sell our clients products, worth 6.000 $.

Product descriptions
Stationary Store SRL. will sell a wide range of products necessary for students, students.
Paper products: -writing/xerox paper, note paper; Writing instruments -pens, pencils, markers, pens; Desk Accessories: -staplers, paper punches, paper clips, folders, folders, Office support Promotional products: -calendars, address books, business cards, greeting cards, computers;

Promotion
Internet-buying a banner on a website Street advertising Print advertising, radio and TV Ads on sites monitorul.ro, okazii.ro. Sampling sharing folders Promote door-to-door

Budget establishment
About 1000 $ -taxes, taxes -permits -ANAF statements, etc.

Profit/loss calculation
Total planned spending = 700 $ Total income = 1000 $ Gross Profit = 4000 $ Marketing, administrative expenses = 350 $ Net Profit = 650 $

Financing sources
Bank loans Private financing.

Hanciuc Dan Lucian Thank You!