Beruflich Dokumente
Kultur Dokumente
AMI-Partners
AMI-Partners
Communications
SaaS
Channels
Source: AMI-Partners (www.ami-partners.com) 2012
Competitors
AMI-Partners
Geographies
2
Migration to Cloud
Proportion of WW IT/Telecom Spend Migrating Into The Cloud
19% 8% 2% 2%
$136 B
12.2% 11.3% 10.4% 9.6% 8.9% 8.3%
$70 B
2010 2011 2012 2013 2014 2015
Computing = PC Hardware, PDAs, Printers, Peripherals, Servers Networking = Routers, Hubs, Switches, WLANs, Other Networking HW
Source: AMI-Partners (www.ami-partners.com) 2012 AMI-Partners
3
Roadmap and implications for target marketing, service bundling, pricing, messaging and channels engagement
Strong Opportunity for Service Providers to Broaden Revenue Stream, Increase ARPU and Reduce Churn, With Successful Bundles
Transforming revenue stream poses key questions: Key drivers of selecting providers
Voice Broadband
SaaS
Productivity & Collaboration
Core
Data Services
Wireless
UC
IM
Preferred solutions portfolio: Product/services bundling preferences Core SMBs: profile and characteristics Cost of sales
SaaS
Business Management
HRM
Security
AMI-Partners
AMIs SMB Cloud Services An Integrated Approach to Conceptualizing & Marketing Cloud Offerings to SMBs
Go-ToMarket
Purchase channel preferred for acquiring cloud services Perceptions and role of Telcos Implications for channel preparedness Implications for messaging and positioning for successful penetration of cloud services Lead generation by cloud services category (custom basis only)
AMI-Partners