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D AV E JA R M A N H E A D O F E N T E R P R I S E E D U C AT I O N
Todays session
Creativity & Innovation
What is creativity?
Not artistic ability. The difference between developing a concept and executing it well Original thought vs. proficiency/artistry Its the ability to generate ideas and to use existing ideas
Innovation
Innovation is applied creativity an idea enacted
Forms of Innovation: New products & services New processes (new ways of accessing existing products & services) New market positions (new audiences for existing products) New value models (new ways of deriving value from products)
Innovations are: Evolutionary incremental developments Or Revolutionary really alternative developments Rarely eureka moments tend to be slow-burn
between disparate ideas Time and space to explore Availability of the spare parts required to create something new A willingness and ability to move beyond comfortable frames of reference Networks of connections and resources Engineered Serendipity
Habit #1
Write your ideas down: Keep a notebook Write and sketch as much as you can Ideas, inspirations, connections, thoughts, actions... Revisit it to spot connections, ideas, and patterns emerging from your thinking The more you have to pick from the better the edited highlights!
Just start scribbling your first draft is not your last draft.
Guy Garvey (Elbow)
Habit #2
Focus on quantity not
quality:
Suspend critical thought (for a while) Challenge yourself to generate as many possibilities as you can The obvious answers are unlikely to be the innovative ones Allow the silly THEN go back and have a look and evaluate
It is better to have enough ideas for some of them to be wrong, than to always be right by having no ideas at all.
Edward De Bono
Group exercise 2 minutes to identify as many different ways of using the object as you can
Habit #3
Kick ideas around with
other people:
We all bring different experiences and associations to the table Ideas rarely appear fullyformed we need iterations to tease out the issues The first form of the idea is rarely the best final one Co-invent with others and there are more of you to champion it
Habit #4
Think of stepping-stones:
The innovative answer is rarely obvious so we need alternative paths to access it Random or silly ideas can provide access to hard-toreach innovations Previous innovations provide the steps to reach new locations
All researchers have to spend 3 months working in a related industry as part of their studies
Habit #5
Use metaphors to open up
creativity:
Ideas are like trees you need to plant them in the right place and give them plenty of light Innovation is like exploring it has to take place in uncharted territory Innovations are the assembling of the spare parts available
Research is like
Habit #6
Ask better questions
think about how your question frames the parameters of your answer:
What is a shoebox for? What could you use a shoebox for? How many uses can you think of for a shoebox? Can you think of 100 uses for a shoebox?
How do I build a better mousetrap? Or.. How do I get rid of the mice?
Objective Finding
Fact Finding
Problem Finding
Idea Finding
Solution Finding
Acceptance Finding
With alternative words or through metaphor From anothers perspective as if ... Has anyone tackled a similar problem in another company/industry? Is there something in one setting that could be really valuable in another? Working with an analogous problem and solution for your specific problem and its solution SCAMPER Doing nothing, having half/double the resources, making it fun...
Related worlds
Revolution
SCAMPER
Substitute can the ingredients be changed?
the idea? Put to other uses to what other uses could these principles be put? Eliminate what could I omit and what impact would that have? Less is more Reverse what if I look at the opposite?
Habit #7
Change your habits!
Find new people to involve Go to new places Do new things Feed your brain something different
Habit #8
Ideas are feared!
The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.
George Bernard Shaw
Habit #9
Encourage others to buy
Leading is easier when the troops are willing How would others benefit from your idea? Seek their contributions and investment
champion your idea in places that you cannot they need to have a stake in your ideas success
Leadership is the art of getting someone else to do something you want done because they want to do it.
Dwight Eisenhower
Habit #10
Practice your creativity
luckier I get! (Gary Player US Golfer) Your creativity is like a tap: if you dont use it, it gets clogged up. (Fyfe Dangerfield Guillemots)
Creativity Exercise #3
50 things challenge
In groups: I want 50 new ideas for encouraging researchers to collaborate with people outside their research group Quantity not quality! What ways might other people suggest?
Good books
Sticky Wisdom - ?Whatif!
Problems cannot be solved by the same level of thinking that created them.
Albert Einstein
Good Luck!
Dave.Jarman@bristol.ac.uk @DaveJarm