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Product Proliferation
Customer preferences
Competition
Globalization
Improved manufacturing techniques
Product Proliferation
Resulting problems
Complexity
Greater variety of products Different products for different markets Difficulties in forecasting demand More complex manufacturing facilities
Product Proliferation
Increased costs
Forecasting
Production planning Inventory holding costs Production of unwanted items Rework Scrap
Product Proliferation
Excess inventory
Other problems
Postponement of Differentiation
Types of Postponement
Time postponement
Early differentiation
Late differentiation
Types of Postponement
Form postponement
Manufacturing
Assembly
Packaging Labeling
8
The amount, timing and operations postponed depends on the nature of the product and process How long should the differentiation be postponed?
Manufacturing High uncertainty of demand Product is sold in different versions Product is sold under different brand names Product is sold in different package sizes Product is sold in several foreign markets Product has a high unit value Assembly increases the volume of the product Product contains a high proportion of ubiquitous materials
Assembly
Packaging
Labeling
X X
X X X X X X X X X X
10
When and where differentiation occurs determines the costs that will be incurred Economies of scale are replaced by diseconomies of scope
11
May increase
Smaller batch sizes Duplicate facilities Use of more expensive labor at decentralized locations
Or decrease
Transportation costs should decrease if the activities are performed at decentralized locations
May increase
Or decrease
May only need to do final assembly of the items instead of the complete manufacturing process Faster response if decentralized facility is near customer
14
Packaging
Packaging costs
May increase
Or decrease
15
16
Labeling
Labeling costs
May increase
Or decrease
Implementation costs
Product redesign
Common components Modular construction Ease of adding components later in the process
Bulk packaging
Allow for easy access to contents
18
Process redesign
Training costs
More workers assume processing functions Expanded job responsibilities at decentralized locations
19
Material cost
Quality costs
21
Components and subassemblies may incur lower tariffs than completed goods
Implementation Issues
Marketing
Redesign products and processes so differentiation can occur at the most beneficial points in the process
24
Implementation Issues
Provide cost information and analysis of the costs and benefits of alternative postponement plans
25
Implementation Issues
Organizational barriers
Dislocation of jobs