USA Tourism

Trends & Statistics

April 2013

Did You Know?

In US the travel and tourism industry generates nearly $1.3 trillion in economic output each year? ... supports more than 8.2 million jobs? ... accounts for 24% of services exports and 8% of all exports?

2009:A Difficult Year

Inbound Passenger fare receipts* 16 % decline ($26.4 billion) Travel receipts** 15% decline ($93.9 billion) Total International visitor spend 15% decline ($21.0 billion) Outbound 3% decline; Spending down 12 %

2010:Rise In Tourism
Inbound Passenger fare receipts More than 18 % rise ($30.9 billion) Travel receipts $103.5 billion (nearly 10% increase) Total International visitor spend More than $134 billion Outbound 2% decline; Spending up 4%

2011:Record In Receipts
Inbound Passenger fare receipts More than 18 % rise ($36.6 billion) Travel receipts More than 12% rise ($116.1 billion) Total International visitor spend 14% rise ($152.7 billion) Outbound 3% decline Increase in travel from non-traditional states Increase in women travel

Travel & Tourism Contribution, 2011

2.7% of GDP 7.5 million jobs - 5.36 million direct; 2.15 million indirect - 1.2 million total jobs supported by international travellers $1.4 trillion in travel & tourism total sales - $814 billion direct; $555 billion indirect

Market Share
6.4% of world travelers 11.3% of world traveler spending Advanced economies losing market share of global arrivals to emerging economies, especially China , Hong Kong, Malaysia, and Thailand.

Busiest Airports, Aircraft Movements

Rank Airport City Aircraft Movements
930250 878108 650124 612557 605480 557167 552093 527739 510242 497763

8 of Worlds Top Ten Busiest Airports are in US

1 2 3 4 5 6 7 8 9 10

Atlanta GA,US Chicago IL,US Dallas/Fortworth TX, US Denver Co, US Los Angeles, CA, US Beijing, CN Charlotte NC,US Las Vegas NV, US Houston TX, US Paris, FR

Busiest Airports, Passenger Traffic

4 of Worlds Top Ten Busiest Airports are in US
Rank
1 2 3 4 5 6 7 8 9 10

Airport City
Atlanta GA,US Beijing, CN London, GB Tokyo, JP Chicago IL,US Los Angeles, CA, US Paris, FR Dallas/Fortworth TX, US Jakarta, ID Dubai, AE

Passengers
95462867 81929359 70037417 66795178 66633503 63688121 61611934 58591842 57772762 57684550

Low Cost Carrier Penetration

Highest in the traditional
European and North American markets. Europe has the highest concentration - 38% of total air travel in 2012. The South West Pacific and North America regions also have significant LCC penetration, with 37% and 30% respectively. Source: Amadeus
40.0% 38.0% 36.6% 35.0% 30.2% 30.0% 24.9% 25.0% 18.6% 20.0% 15.0% 10.0% 5.0% 0.0%

13.5% 9.9%

LCC share of traffic 2012

Top Hotel Groups

7 of Worlds Top 10 Hotel Groups are in US
Rank 2013
1 2 3 4 5 6 7 8 9 10

Groups

Hotels 2013
GB USA USA USA USA FRA USA USA CHI USA 4602 3992 3672 7342 6198 3515 1121 4024 1772 1077

Rooms 2013
675982 652378 638793 627437 497023 450199 328055 311611 214070 166245

IHG Hilton Hotels Marriott International Wyndham Hotel Group Choice Accor Starwood Hotels & Resorts Best Western Home Inns Carlson Rezidor Hotel Group

Source: MKG Hospitality

Top Hotel Brands

7 of Worlds Top 10 Hotel Brands are in US
Rank 2013
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Brands

Group

Holiday Inn + Hi Express Best Western Marriott Hotels Resorts Comfort Inn & Suites Hilton Hotels & Resorts Hampton Inn by Hilton Ibis (Megabrand*) Home Inns Sheraton Hotels & Resorts Days Inn of America

IHG Best Western Marriott International Choice Hotels International Hilton Worldwide Hilton Worldwide Accor Home Inns Starwood Hotels Wyndham Hotel Group

GB USA USA USA USA USA FRA CHI USA USA

*Ibis Hotels, Etap Hotel, All Seasons Source: MKG Hospitality

US Outbound

Outbound: 2007- 2011

Outbound market was

down 3% in 2011 Totaled 58.7 mn Travel to overseas regions (excluding Canada and Mexico) declined 5 %.

65

64 63
62 61 60 59 58 57 56 55 64 64 61.4 60.3 58.7

Outbound(in millions)

Top Outbound Destinations

Most of the top destinations have witnessed a decline in US visitor numbers. UK, France have had marginal increases in US arrivals, compared to 2010. Of the top 15, India (+23%) and Aruba(+20%) witnessed highest growth in US arrivals.

2011 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 14 14

Country

Mexico Canada United Kingdom 2,405 France 1,756 Italy 1,702 Dominican Rep Germany 1,594 Jamaica 1,486 China 1,108 Spain 1,081 India 946 Costa Rica 757 Hong Kong 676 Netherlands 649 Israel 649 Aruba 649

2011 (000) 20,084 11,595

Change 0% -1%

2% 1% -2% na -8% 0% -12% 12% 23% na -5% -5% -5% 20%

Top US Airports For Outbound

John F Kennedy
airport of New York tops the list. New York (JFK), Miami(MIA), Atlanta(ATL), Newark (EWR), Los Angeles (LAX) and Chicago (ORD) accounted for almost 60% of U.S. departures
2011 Rank
1 2 3 4 5 6 7 8 9 10

Airport
New York(JFK) Miami(MIA) Atlanta(ATL) Newark(EWR) Los Angeles(LAX) Chicago (ORD) Washington Dulles (IAD) San Francisco (SFO) Houston(IAH) Philadephia (PHL)

Overseas*
4,665,776 2,828,430 2,338,847 2,210,502 2,019,626 1,853,990 1,505,135 1,330,702 1,202,064 920,917

Market Share
17.3% 10.5% 8.7% 8.2% 7.5% 6.9% 5.6% 4.9% 4.4% 3.4%

* Excludes Canada and Mexico

Top Source Regions

Top source region was the Middle Atlantic States: New York, New Jersey and Pennsylvania (27%)
8%
8%

Share

Middle Atlantic
South Atlantic 27% Pacific 13%

East North Central 23%

West South Central

Modes Of Inter - city Transportation

Top modes of inter-city transportation used between destinations were:
Airline : 33 % Railroad: 16 % Bus:14%

Top modes of intra-city transit were :

Taxicab/limo : 41% Subway/tram/bus : 18%

Top Leisure Activities

Dining in restaurants Shopping Visiting historical places Visiting small towns and villages Sightseeing in cities Touring the countryside Visiting cultural heritage sites.

Spending Abroad
Spending by US residents travelling abroad: $109.8 billion; up 7% Spending within foreign countries: $78.7 billion, up 3 %. Spending on transportation, via foreign carriers: $31.1 billion, up 5%. Top countries for U.S. spending: Mexico ($9.3 bn) The United Kingdom ($8.7 bn) Canada ($7.7 bn) Germany ($5.6 bn) Japan ($5.0 bn)

Profile Of Overseas Travellers

Advance trip decision time: 95 days, in 2011 Airline reservation time: 63 days, in 2011 Pre paid package usage: grew to 13% of US travellers in 2011. Percentage visiting one destination: 65% in 2011. Percentage visiting three or more destinations:16% in 2011. Percentage on their first international trip: 7%, up one point from 2010. The average length of trip (number of nights) outside US: increased to 19.6 nights in 2010, up one night. Average number of international trips taken: 2.4, same as in 2010.

US Inbound

Top 10 Source Countries, 2011

Highest Increase in arrivals was from China (+36%), Brazil (+ 26%) and Australia (+15%)
Canada Mexico U.K. Japan Germany Brazil France S. Korea China Australia 21.3 million 13.5 million 3.8 million 3.3 million 1.8 million 1.5 million 1.5 million 1.2 million 1.1 million 1.0 million

Top 10 Cities Of North America By International Visitor Spend, 2012

New York Leads (US$19.4 bn) Apart from Toronto and Vancouver, all the others are US cities.

Visitor Spend(US$ Billion)

3.2

3.0 19.4

New York Los Angeles Miami Chicago San Francisco Toronto Atlanta Washington Houston Vancouver

4.0
4.3 4.7 6.9 7.0

12.5 8.8

Source: MasterCard Wordwide Insights

Top 10 Spenders, 2011

Canada(+15%) $24.0 billion Japan(+2%) $14.8 billion United Kingdom(+6%) $12.0 billion Mexico(+6%) $9.2 billion

Brazil(+36%) $8.5 billion

Top 10 Spenders, 2011

China (+47%) $7.7 billion Germany (+12%) $6.3 billion France (+18%) $5.0 billion Australia (+22%) $5.0 billion India (+10%) $4.4 billion

Travel Trends

The Americas: Most Open

Average 31% of the worlds
population do not need a Visa to visit Americas. 8.0% could obtain a Visa on arrival.

1.0% an eVisa.
(UNWTO, 28 January 2013)

Outbound, Long Haul Increases

North American outbound travel increased by 3% Long haul travel grows by 6%. The US outbound market expected to stabilise in 2013.
(World Travel Monitor)

Likely To Cross New Borders

With improved diplomatic relations,
American Holiday-makers likely to visit North Korea, Cuba, Myanmar.
(WTM Global Trends Report, 2012)

Rise in Family Travel

83% of survey respondents plan to take at least one vacation with family members in 2011, up 79%.
(TripAdvisor)

37% plan to take a multigenerational family trip in 2011.

(Hotelmarketing.com, 2011)

Women Travellers Increase

Females comprised 51% of US travellers; 39% in 2000. Up from 2010 Averaged 44.2 years

The Millenials
The Next Generation Travellers
Generation born between 1980 and 1999 Known as Gen Y, The Millenials, Gen Next. Population: 76mn Baby Boomers vs 79 mn Millenials now By 2030: 58mn Baby Boomers vs 78 mn Millenials

The Millenials - Profile

Instant Service & Flexibility Need real time information Shorter booking window of 75 days to 93 days Could prefer hostels with a clean bed, hot shower and Wifi Looks for that something extra in a hotel Demand to be integrated with authentic local experience Wish to promote social responsibility Lovers of pod hotel concept limited room size, unique luxury design and high-tech gadget features. Peer Review a powerful tool, social creatures online and offline

Online Trends

Online Population
Total Online Population(000's),2012:
245,203 (78.1%)
80.00% 78.00% 76.00% 74.00% 77.80% 76.50% 74.90% 73.20%

US Internet Users
- 2010: 221.0 million (71.2%)

2011: 2012: 2013: 2014:

229.2 236.9 244.1 250.7

million million million million

(73.2%) (74.9%) (76.5%) (77.8%)

72.00% 71.20% 70.00% 68.00%

Internet Users

66.00%

Top OTAs
Share of Page Views
1.4% 1.1% 2.3% 0.6% 6.9%
Expedia Inc Priceline.com Inc Orbitz Worldwide Fareportal Media Group Travelocity Kayak.com Network

7.6% 9.2% 12.9% 17.3%

31.6%

BookingBuddy Sites CheapCaribbean.com BookIt.com AppleVacations.com

Internet, Leading Travel Planning Source

Internet 85% among personal travellers 78% among business travellers
Family, friends, or

Internet

Family, friends

colleagues
60% / 38%

Information brochures
32% / 28%

Information brochures

Magazines 24% / 25% TV 22% / 26%

TV

Magazine

Source: Google Study

Smart Phone Penetration

Gen Z (18-23):
95% have mobile phone 64% have smartphone

Gen Y Millennials (24-32):

97% ; 72% Gen X (33-46): 95% ; 61%

Younger boomers (47-56)

92% ; 39%

Older boomers (57-67):

89% ; 28%

Golden generation (68-88): 85% ; 16%

Increase In Travel Bookings By Smartphones

Travel bookings made through mobiles to reach $25 Billion by 2014 Mobile revenue will be 18% of the online market and 8% of the total travel market. In 2012, 22% of the total travel bookings/purchases are from mobile websites, 12% from native apps and the rest from non-mobile sources.

Forecast, Outbound
Outbound market expected to stabilise in 2013 after declining in 2012 IPK forecasts zero growth for US outbound travel next year. The key trend in the North American outbound market is more travel within the region
Source: IPK International

Forecast, Inbound
Inbound forecast to grow over the period, 2011 2017 From the Caribbean (+3%) , Asia (+64%), South America (+60 %), Oceania (+41%). Countries with the largest total growth percentages: China (+259%), Brazil (+83%), Argentina (+67%), South Korea (+51 %), India (+47%), Australia (+46%), Venezuela (+45%). North America world region will account for largest proportion of the total visitor growth of nearly 18 million visitors (42%).

References
U.S. Department of Commerce, International Trade Administration, Manufacturing and Services Office of Travel and Tourism Industries U.S. Department of Commerce, Bureau of Economic Analysis Statistics Canada Banco de Mexico U.N. World Tourism Organization MKG Hospitality Courtesy for images www.123rf.com;, Wikipedia, www.sxc.hu, www.telegraph.co.uk, www.womenbizlife.com

Disclaimer
The report is based on the information from the published sources and References mentioned and inferences drawn are from them. Stark Tourism Associates and its parent organization, The Stark Group and the Group Companies - Stark Communications, Stark Expo, Stark World Publications are not responsible for errors/omissions that could have crept in knowingly or unwittingly.