Beruflich Dokumente
Kultur Dokumente
BASIC CONCEPT
Cultural Hegemony is the idea that a particular social group in a culturally diverse society can rule or dominate al other social groups. (this is a round about way of saying rich people control everyone else)
KEY WORDS
GRAMSCIS THEORY
Gramscis theory proposes what is called war of manoeuvre as well as war of position: War of position: This is were anti-capitalists seek to become the dominant voice of mass media; mass organizations (as well as schools) actively teach ideological conversion away from capitalist ideas; class consciousness, revolutionary theory and analysis are taught to increase anti-capitalism(revolutionary organization is promoted). War of manoeuvre: Once this intellectual war of position is won, communist leaders have the necessary political support and power to begin an armed insurrection against capitalism-known as the war of manoeuvre.
*APPARATUSES = a. An appliance or device for a particular purpose b. An integrated group of materials or devices used for a particular purpose
REFERENCES
Gramsci, Antonio. Selections from the Prison Books, p.9. Lawrence and Wishart: 1982. Perry Anderson, 1976. The Antinomies of Antonio Gramsci. New Left Review., p. 20. Dominic Strinati - Introduction to Theories of Popular Culture, Chapter 4 http://en.wikipedia.org/wiki/Antonio_Gramsci #Hegemony