Launch an MCA

program in FIIB.
Assignment-02
of
Marketing Management-I
 Executive Summar
y
It is the overview of MCA program
that how will it be a part of our
college and the recent trend in the
other colleges followed. This section
of the business plan will also include
a summary of our business' place and
the whole organisation.
General Company
Description
I want to start an MCA program in FIIB.
Mission Statement:- to enter into the MCA
program.
Our Goals and Objectives: to explore a new
segment of B-School
Business Philosophy: to provide quality MCA
education to the aspirants.
FIIB is now providing PGDM program and has got

Dewang Mehta Award for best curriculum and

course. And I believe that we will provide the
same quality to MCA program in our college.

Products and Servi
ces
With years of experience delivering best-in-MBA-
IB to a diverse range of organizations, MCA
combines a deep understanding of the
complexities inherent to service supply networks
with a highly configurable software platform to
meet the needs of a broad range of industries. In
times of shrinking margins and intensified
competition for products and services, MCA can
help you transform and improve service
performance with capabilities.
 Marketing Plan
Product Definition:- Master of Computer


Applications Programme is a three year full time

programme approved by AICTE, Ministry of HRD
and Govt of India. This programme is aimed at to
develop manpower in the area of Computer
Applications so that the future managers are able
to reach responsible positions in the areas of
System development; IT Project Management;
Project Maintenance; IT Consulting; Database
Administration; Systems Analysis & Design;
Network Administration etc. The admission to this
programme is through Entrance test conducted at
our campus.
 Eligibility and Admission:-
 

(a) B.Com, BBA, BCA, BBM (IB) from recognized University

(b) A Bachelor of Arts with Any Subject from recognized

university
(c) A Bachelor of Science with any subject from recognized

university.
(d) Every Eligible Candidate has to pass the Common
Entrance Test
 Conducted by the respective College
(e) The candidate Admitted as per criteria (b) and (c) has

to satisfactory
 complete an additional course in “Commercial
Operations and Business
 Practices” in semester I of M.C.A.
(Other than this Any student who has completed
graduation in any stream with 50% marks and has studied
Course Objective:- The MCA programme of the
Institute aims at preparing young aspirant who
could successfully extend their valuable
contribution in streamlining the decision-making
process in all walks of the life through their
expert knowledge in Computer Technology and
the Application of Computers.


The Institute uses various pedagogical



tools such as:- Lecture/Discussions, Case

Studies, Group Discussion, Video Case Studies,
Field Study, Class Participation, Internet, Project
Reports, Summer Training, Quizzes, Research &
Consultancy, and much more.

 Operational Plan
Management and Organization
FIIB, established in 1995, has carved a niche for

itself as one of the premiere institutes in the

country imparting Management education. FIIB is
among the very few institutes of the country
offering a specialized Masters course in
International Business.


Location
Fortune Institute of International Business

Plot No. 5, Basant Gaon, Opp. Army R. R. Hospital,

Equipment (Tools) Used for Teaching


1.  Lecture/Discussions
2. Case Studies
3.  Group Discussion
4.  Video Case Studies
5.  Field Study
6.  Class Participation
7.  Internet
8.  Project Reports
9.  Summer Training
10.  Quizzes
11.  Research & Consultancy.
12.
 Financial Plan
For launching MCA program we will raise our fund


from Bank, Partners and some part of our previous

reserve.
Appendices


Advantage Fortune


  First Private Sector Business School with focus on

International Business.
  AICTE approved Post Graduate Diploma in Management,
PGDM.
  Conferred with Best School for Academic Inputs in
International Business Award by Dewang Mehta
Business School Awards as part of Asia Brand Summit
2008.
  Unique curriculum with majors in Marketing, Finance,
Human Resource, International Trade & Operations,
Information Technology and Operations Management
  Consistent 100% placements.
  Free laptop to all students.
  Multi-dimensional industry interaction activities for
students.
  Excellent faculty team dedicated to teaching, research, t
raining and consultancy with a robust blend of
academic and industry exposure.
  Practical exposure through in-program visit to Indian
Port/ Singapore/China/ Dubai/Europe.
  Strategic collaboration with renowned international
management institutions for student exchange,
faculty exchange, research and consultancy.
  Strategically located in South Delhi in close proximity to
Airport.
  Wi-fi enabled, multi-storied, fully air-conditioned campus
with modern classrooms, library, computer lab and
conference rooms.
Fortune in Media


http://www.pagalguy.com/index.php?categoryid=44&p2_articleid=1760


Fortune Institute of International Business students to participate in De



http://www.pagalguy.com/index.php?categoryid=44&p2_articleid=1517
International Business Studies

http://www.pagalguy.com/index.php?categoryid=44&p2_articleid=1319

Guest Lecture at Fortune Institute of International Business

http://www.pagalguy.com/index.php?categoryid=44&p2_articleid=1306

FIIB announces admission to Part Time PGDM Programme

New batch inaugurated at Fortune Institute of International Business

http://www.mbauniverse.com/newsFortnight.php?id=ne&pageId=1257

Thank You