ORGANISATION STUDY ON

By Vinoth G.

FEDERAL BANK

Parent Company Category Sector Tagline/ Slogan Segment

Government of India Banking Banking and finance Your perfect Banking Partner `Individual and Industry banking

Target Group
Positioning

Semi-Urban Sector
Complete Banking solutions

ABOUT FEDERAL
Date of Establishment 28-04 1931

Chairperson
MD Directors

P C Cyriac
Shyam Srinivasan A M Salim, T C Nair Abraham Koshy, Girish Kumar Ganapathy, K S Harshan, M Venugopalan, M Y Khan, Nilesh Vikamsey, P C Cyriac, P C John, P H Ravikumar, P R Kalyanaraman, P Surendra Pai, Shyam Srinivasan.

Business Operation

Bank Private

Headquarter

Aluva, kochi, kerala.

As of March 13, 2012

Federal has 952 branches spread across 24 states in India. 1029 ATMs around the country(across 108 metro centers, 224 urban centers, 384 semiurban locations and 87 rural areas). The bank is planning to expand its branch network to 1000 and hire 2000 professionals by June 2012.

BACK GROUND

Federal Bank, earlier known as Travancore. Federal Bank, was incorporated in 1931. Though initially it was known as the Travancore Federal Bank, it gradually transformed into a full-fledged bank under the able leadership of its Founder, K P Hormis The name Federal Bank Limited was officially announced in the year 1947

PRODUCTS
PRODUCT NAME

Interest/discount on advances/bills
Income on Investments

Interest on balances with Reserve Bank of India and other interbank funds
Interest/discount on advances/bills

ACQUISITIONS AND MERGERS

1964 - It acquired the Chalakudy Public Bank in Chalakudy, the Cochin Union Bank in Thrissur and the Alleppey Bank in Alappuzha.

1965 - It acquired the St.George Union Bank in Puthenpally.

1968 - It acquired the Marthandom Commercial Bank in Thiruvananthapuram.

2006 - It acquired Ganesh Bank of Maharashtra.

2008 - It entered into a joint venture with IDBI Bank and Fortis Insurance International to form IDBI Fortis Life Insurance.

2010 - IDBI Fortis, rejuvenated as IDBI Federal Life Insurance with Aegas of Belgium.

SPONSORSHIPS

Federal Bank was the principal sponsor of Kochi Tuskers Kerala . The tickets for KTK's home matches were sold through Federal bank branches and their website.

SWOT ANALYSIS
Strength

743 branches spread across 24 states in India and 803 ATMs around India
Innovative but simple products and service offerings. Expansion across country. State of Art I.T support for customers and employees

WEAKNESS Less penetration in the urban market Federal Bank, the principal sponsor of Kochi Tuskers Kerala. OPPURTUNITIES Small enterprise banking. Rural banking and improved urban services. Acquisition of smaller units in small regions.

THREATS Economic slowdown. Highly competitive environment. Stringent Banking Norms. COMPETITORS Indian bank Union Bank of India UCO bank

PEST ANALYSIS
Political Government policy & budget Budget measures Monetary policy FDI limit Economical GDP Monsoon Inflation Savings &accounts Agriculture credit Interest rates Raising living standard Disposable income

SOCIOCULTURAL Changes in life style Literacy rate Demographic of large population Shift towards the nuclear LEGAL Reserve bank of India act Banking regulation act

TECHNICAL Technology in banks Core Banking Solutions(CBS) ATM Internet I.T serves and mobile banking

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