Strategy

Value Chain

COCA COLA
Infrastructure
Proper ventilation, water , power etc, Bottling plant, Equipments tools, Transportation equipments, Retail outlets , quality check equipments, Cold storage, etc.

SUPPORT ACTIVITIES

Human Resource Management

MPP , HR policies, T&D

Equipment handling , shift work Loading cranes , lab s to dev new products.& checking

Truck dealers , retailers wholesalers

Local vendors,

Personnel management

Technology Development

Automated Chiller s &,bottling plants, R&D

Conveyor belts,

E catalogues e brochures, broadcasting ads

Online services, company website

Procurement

Crates , bottles , reimburseme nt of bottles

Warehousing , inventory management

Go to transport dealers for modes of transportation

Contact , retailers and wholesalers Conducting events

outsourcing

PRIMARY ACTIVITIES

syrups , concentration s , packages inputs

Washing ,bottling ,assembly line .

Transportatio n by road

Advertisemen ts , endorsement s, sponsored events

Serving with zeal and zest

Inbound Logistics

Operations

Outbound Logistics

Marketing/ Sales

Service

BIG BAZAAR
Infrastructure

Acquiring capital, space, franchising/licensing, legal administration for each & every task, warehouse, goodwill & brand name. Hiring most suitable employee Training & development. Supervising inventory in stores. Designing of layout. Latest softwares for billing systems

SUPPORT ACTIVITIES

Human Resource Management

Supervising the warehouse. Supervising inventory in warehouse.

Maintenance of retail outlets.

Maintaining the sales force Value for money Advertising

Value for money & customer care

Technology Development

Acquiring new & advance softwares for inventory

Maintenance of Customer database.

Updating Customers about various schemes through different Channels.

Fast & efficient services. CRM softwares.

Procurement

Maintaining relations with suppliers. Good quality items

Tagging TQM Quality maintenance Aggressive marketing

PRIMARY ACTIVITIES

Ordering of good

Tagging of goods Arrangements of goods in stores Maintenance of records

Transferring of goods from warehouse to stores

Brand Promotion

Customer Assistance

Inbound Logistics

Operations

Outbound Logistics

Marketing / Sales

Service

Telecom Industry
Infrastructure

Capital requirement, Administrative tools, Acquiring land for BTS & operations, Legal & administrative facilities Hiring & training engineers, software eng., mechanical eng., technical support teams. Improved techniques & implementatio n of innovative thoughts/plans Negotiation for purchasing Raw materials, assembling of logistics, gensets Training, Supervising , Managing, providing technical support Implementing innovative techniques at managerial level Implementatio n of different schemes E.g.- BTS installations & other installations
Tagging of goods Arrangements of goods in stores Maintenance of records

SUPPORT ACTIVITIES

Human Resource Management

Allocating efficient employees & staff at the right place

CRM, SRM

Benefits, incentives, and PERKS

Technology Development

Unique products with their Unique USP

Promotion through various Channels of Media

Innovative Products, VAS

Procurement

Setting fast & efficient distribution Channels

Analyzing the impact of Advertising strategies

Providing superior Customer Care service

PRIMARY ACTIVITIES

Ordering of good

Transferring of goods from warehouse to stores

Brand Promotion

Customer Assistance

Inbound Logistics

Operations

Outbound Logistics

Marketing / Sales

Service

Tata Motors
Infrastructure
Acquiring funds & financial aids Acquiring capital, machinery Maintaining legal assistance, environment etc Establishmen ts of showrooms, retail outlets Establishing retail outlets, showrooms at convenient places Dont have direct contact with customers Dont have direct contact with customers

SUPPORT ACTIVITIES

Human Resource Management

Developing suppliers network s

Maintaining workforce & manpower Development of better engines, increasing efficiency Maintenance of storage capacity, delivering orders for

Maintaining relations with dealers

Hiring good sales team/ executives

Technology Development

Developing the design/ model

Doing innovations/ research

Seeking new distribution channels/ methods

Procurement

Bargaining with suppliers

Collecting assembled parts, managing suppliers Collecting assembling parts at low cost

Managing advertisemen t time

Providing customer relation, customer care Getting feedback from the customers

PRIMARY ACTIVITIES

Purchasing manufacturin g components

Assembling of the components

Formulating, advertisemen ts , promotion strategy

Inbound Logistics

Operations

Outbound Logistics

Marketing/ Sales

Service

Airtel
Infrastructure
Acquiring land for offices and towers.

SUPPORT ACTIVITIES

Human Resource Management

Hiring of skilled labour

Monitoring the performance of employees

Giving training to the employees

Taking care of the relations of distributors of the company. Promoting their latest technology

Looking after the customer care executives Assessing the technology provided by them

Technology Development

Acquiring of new technology at cheaper rates

Implementing the technology

Monitoring the new technology implemented

Procurement

Acquiring goods in right quantity

Planning and scheduling of services

Imports and shipments

Buying Tv time.

Taking the complaints of customers

PRIMARY ACTIVITIES

Taking care of suppliers.

Looking after production

Looking after transportation and distribution channels.

Taking care of customer requirements and promotional strategies.

Monitoring after sales services.

Inbound Logistics

Operations

Outbound Logistics

Marketing/ Sales

Service

TV Channel
Infrastructure Acquiring the capital required and making suitable arrangements for establishing a well furnished office to provide essential facilities in terms of hospitality. T&D for employees and innovate talents Energize R&D personnel to collect feedback from the viewers

Human Resource Management

Search potential trainees and interns

Train the distributors and personnel

Motivating and training mktg personnel

Technology Development

Hire equipments, tools and studios from suppliers

Relay transmissions of the programs

Develop new technical aspects for the programs to make them more effective Making contacts with cable operators, DTH service providers and add agency Contact with service providers and ad makers

Adapting new technologies for promotion at lower cost

Effective relay of the programs by escaping time delays

Procurement

Making contact with suppliers ,writers and actors at a lower cost

Installation of transmitting equipments and devices and scheduling programs Effective scheduling of programming and relay

Attract different promotional ad agencies to maximize the revenue

To Increase TRP of the channel by attracting more viewers

PRIMARY ACTIVITIES

Lights, cameras and actor, script writers and content

Promotions of the channel in effective way

Providing the programs at the right time

Inbound Logistics

Operations

Outbound Logistics

Marketing/ Sales

Service

Mahindra Tractors
Infrastructure Land, building, Administrative functions, legal activities

SUPPORT ACTIVITIES

Human Resource Management

Offering jobs to engineers, MBA, manufacturing & support systems

Making good relation with operation manager s & workers, inter plant movement various HP rating and series, latest technology ,Shan tractor) best in business.

Maintain the inventory, Maintain supply chain

Making relation with marketing managers, develop new plans

Promotion of sale deptt., making new plan for employees

Technology Development

Colleting raw Material from their tie ups with other companies

Maintain their website to get online orders, dealers regularly maintain inventory on website maintain Transportation ,distributors network

Maintain good relation with banker to finance, maintain customer database

Best to provide after sale service,

Procurement

Ware house maintenance

Development of new strategies, 100% use of raw material

Bankers meeting ,journals ,presentations Advertising ,PR, Pre Sales promotion ,Brand promotions, customer relationship

Well maintain service centre at each region

PRIMARY ACTIVITIES

Maintaining vendors relationship, support systems

Sig sigma ,automatic models, best in mileage,

Supply chain , distributor relationship

Dealing with customer, Availability of spare parts, end services

Inbound Logistics

Operation

Outbound Logistics

Marketing & sales

Services

Mahindra & Mahindra (farm equipment sector)

Infrastructure Proximity to the market, assembly plants, showrooms with excellent ambience,

SUPPORT ACTIVITIES

Human Resource Management

Recruitment, selection and training, performance appraisal

Manufacturing automobiles, total quality control mgmt.

Managing transportatio n and distribution channel

Advertisement , promotion activities

After sale services

Technology Development

CRM techniques

modification of models

Statistical quality control

Applying new techniques for product promotion and advertisement Promotion by electronic & print media

Not provided direct to the customers .

Procurement

Procurement of raw material viz steel etc.

Manufacturing & assembling of different components of tractor. Manufacturing and assembling of different parts of a tractor

Strong distribution channel.

Effective service centre, like samridhhi centre

Finance facilities for a tractor from different financial institutes

PRIMARY ACTIVITIES

Arranging raw material at its different assemble plants

Spreading the chain of dealership in different areas

Making strong relations with dealers and customers .

Inbound Logistics

Operations

Outbound Logistics

Marketing/ Sales

Service

NTPC
Infrastructure
Power houses, building, machines, Constructions of roads, Old age homes and community centres

SUPPORT ACTIVITIES

Human Resource Management

Hiring of personnel for project work

Quality control to highly effective management

Increasing the efficiency of drivers.

Recruitment of sales and marketing team

Feedback and improvement ,training for promotions

Technology Development

Improving the quality of production

Machine operating ,assembly, testing and maintenance Overhauling and timely replacing of machine Analyze innovation to the performance of employee

Settlement for time consuming in providing services

Print media

up gradation of software for employee like ERP & SAP.

Procurement

Raw material and furniture for offices.

Check work of lineman and other service provider

Booklets and pamphlets regarding there goals.

Guest houses for executives

PRIMARY ACTIVITIES

Regulation of paper work acc to the policies

Arrange the training centers for employee Outbound Logistics

Surveys for improveme nt

Marketing/ Sales

rewards

Inbound Logistics

Operations

Service

MARUTI
Infrastructure Sheds for trucks, Comfortable office and ambience, Enough parking space ease of work, Use of various ad hardware and software, Clean workshops spacious

SUPPORT ACTIVITIES

Human Resource Management

People should be able to multitask Computeriz ed tagging Giving contracts to truck owners Allocating vehicle batches to trucks Inbound Logistics

Have adequate workforce

Should be extremely swift

Ad people should be creative

Well qualified

Technology Development

Use of ERP

Use of GPS tracking Giving contracts to truck owners Manage trucks bringing in component s Outbound Logistics

Electronic advertising Giving contracts to various ad agencies

Through emedium

Procurement

Through tenders Bring in all the necessary component s Operations

Contracting others for their BPO

PRIMARY ACTIVITIES

Use of different ad techniques

After sales

Marketing/ Sales

Service

United Sprits Ltd, Whisky division

Infrastructure
Checking units, Distilleries, Godowns, Infra for bar

SUPPORT ACTIVITIES

Human Resource Management

Experienced staff for right kind ingredients

Experienced staff for quality check

Experienced staff for quality check Stock maintenance software, bar coding, seal application, batch no.

TSE, promoters, trainers,

Bar tenders, promotion girls,

Technology Development

Packing machines, bottling

Machines for soda, beer, ice, whisky machines like Nescafe Open model shops PAN India, Home delivery of Alcohol bottles

Procurement

Transportatio n enhancement for places like Jura Distillery

Inventory control, manufacture as per demand, balance of flavors, ageing process, aroma ,bottles Operations

Out soured agencies, with quality work

PRIMARY ACTIVITIES

Malts, barrels , water,

Transportatio n to distributors and dealers Outbound Logistics

Advertiseme nts posters, banners, shelf display , promotions Marketing/ Sales

Bars

Inbound Logistics

Service

Beverage Industry
Infrastructure Organization structure, Capital, management, Strategic plans to be carried out, to increase sales, Compliance with laws, rules and regulations

SUPPORT ACTIVITIES

Human Resource Management

Recruiting, hiring, sales, delivery personnel, workers

Training, developing better work force, developing skill set.

Developing good relations with retailers, outlet owners by providing the order on time, create mutual benefit, deliver better quality and diverse range of products.

Develop public relations, create brand image and awareness

Providing counseling and motivational session to employees.

Technology Development

Communications, materials storage, information systems to record sales and stocks

Material handling tools, machine tools, packaging (bottling), layout of machines

Information system to manage contacts with retailers, communication through email, use of ecommerce invite outlet owners to keep their product, give them initial discounts, schemes Warehousing, & distribution of finished product

Using internet, emails to promote products, intimate about discounts

Providing more refined products with high quality

Procurement

Purchase machines, tools

Dilute the syrup with right amount of water, sugar and carbonated water

Acquire, media support, support n time of famous personality

PRIMARY ACTIVITIES

Acquiring syrup, warehousing

Assembling, testing, packaging,

Advertising, pricing, promotion, channel relation.

Installation of visi coolers, repairs etc.

Inbound Logistics

Operations

Outbound Logistics

Marketing/ Sales

Service

SPENCER
Infrastructure

Building, Location, ,Decoration, Administrative activities

SUPPORT ACTIVITIES

Human Resource Management

Customer friendly Skillful workforce

Strategic human resource management converting point of sales data in to back office system, sap use Control over damaged goods Stacking in a section, Display in arrangement of product Operations

Increase in the brand value, high sale , capturing market share

Understandding consumer behavior

Providing helpful and relaxed atmosphere to the customer

Technology Development

Automated receiving, implementing bizarawa machine

Availability of goods all the time

Developing marketing strategy on the basis of sales record

Make work hassle free

Procurement

Warehouse maintenance

Maintaining stock

Accurate data to customer

Well maintained Customer Service Desk

Sales

PRIMARY ACTIVITIES

Media Advertising

Indent, Receiving checklist

Home delivery and Customer Service Desk

Inbound Logistics

Outbound Logistics

Marketing/ Sales

Service

AMUL
Infrastructure
11.2ltrs milk per day handling capacity, Installation of bulk milk coolers , Cattle feed manufacturing capacity 3500mts per day

SUPPORT ACTIVITIES

Human Resource Management

Motivating environment

Retaining skill worker

Skilled worker working in self actuating environment to produce innovation f

Technology Development

Virtual private network, ERP

Animal health care fertility improvement program

TQM

Procurement

Raw Milk procured through cooperative societies from each revenue village of Khera, Gujarat

Average Milk collection(20082009) 8.2 million ltrs

PRIMARY ACTIVITIES

Raw milk is procured and bring to laboratory for testing

Pasteurization and standardization Separation process Quality chack packaging

Milk is stored in dairy cold storage at 5to 10 c temperature till milk is sold

Distribution channel include wholesaler and retailers Various range of products are available according to need of people

Quality of product and at normal price

Inbound Logistics

Operations

Outbound Logistics

Marketing/ Sales

Service

RELIANCE COMMUNICATIONS
Infrastructure

Office area expansion according to requirement of personnel, Well networked centers at prime locations, Coco and reliance hubs, Opening of hubs in malls, Mobile service centers

SUPPORT ACTIVITIES

Human Resource Management

Hiring of IT &manageme nt people

Training and development programs

Management development programs

Advertising recruitment and selection

Employee benefits and selection

Technology Development

Providing both GSM&CDMA

Using i-care &simplifier techniques

Hiring satellite towers

Electronics and reliance hubs

Providing new handsets GSM &CDMA services Customers are attracted through lucrative offers

Procurement

Enhancement of existing technologies

Effective and efficient use of IT

New technologies developed

Open to mergers and acquisition

PRIMARY ACTIVITIES

Inbound Logistics

Operations

Outbound Logistics

Marketing/ Sales

Service

The Value Chain COCA COLA

Infrastructure
Proper ventilation,wa ter , poweretc Bottling plant Equipments tools Transportatio n equipments Retail outlets , vendorship, qualiy check

Cold storage

SUPPORT ACTIVITIES

Human Resource Management

MPP , HR policies,T&D

Euipment handling , shift work

Loading cranes , lab s to dev new products.& checking Warehousing , inventory management

Truck dealers , retailors wholesalers

Local vendors,

Personnel management

Technology Development

Automated Chiller s &,bottling plants, R&D Crates , bottles , reimbursemn et of bottles syrups , concentration s , packages inputs

Conveyor belts,

E catalogues e brochures, broadcasting ads Contact , retailers nd wholesalers Coducting events

Advertisemnets , endorsements, sponsored events

Online services, company website

Procurement

Go to transport dealers for modes of transportation

outsourcing

PRIMARY ACTIVITIES

Washing ,bottling ,assemly line .

Transportatio n by road

Serving with zeal and zest

Inbound Logistics

Operations

Outbound Logistics

Marketing/

Service

Sales