Inventory Management at

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T oday ’ s
Inventory Outline
management Introduction
Online
at marketing
SWOT analysis
Presented Amazon.com Industrial

by:- analysis
Charu
Inventory
Chandra Management
Bikash Kumar
Issues
Rupesh
Kumar
conclusion
Bajrang
Agarwal
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T oday ’ s
Outline
Introduct
Introduction
Web site simulation
ion
Founded by Jeff Bezos in 1994
History
Online
marketing
SWOT analysis
Industrial
analysis
Inventory
Management
Issues Started in Seattle in 1994 by Jeff Bezos - in his

garage
conclusion

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T oday ’ s
Outline
Introduction
History
Web site simulation
History
In 1997 Amazon.com went
Online public
marketing
SWOT analysis
Industrial
analysis In 1999 it launched its own
Inventory
Management
auction site
Earth’s biggest Books,music and From A to Z
Issues bookstore more
conclusion
Earth’s
1995
biggest1998
1997
anything1999
store
curren
tly
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T oday ’ s
Outline
Online
Introduction Marketing
Online Marketing Domains
Online
Marketing
Domains
Online 1 . Business to consumer ( B2C )
marketers
2.
SWOT analysis
3 . Business to business ( B2B )
Industrial
analysis 4.
Inventory 5 . Consumers to Consumers
Management
( C2C )
Issues
6.
conclusion 7 . Consumers to Business
( C2B )
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T oday ’ s
Outline
Online
Introduction Marketers
Online
Marketing
Click only
Domains
Online
Marketers
companies
SWOT analysis
Industrial
analysis
Click and
Inventory
mortar companies
Management
Issues
conclusion

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T oday ’ s
Outline
Introduction
SWOT Analysis
Online
Marketing Strengths
Weakness
SWOT analysis
vStrong brand name vDependency on external
Strengths vCRM and IT support companies for delivery
Weakness vDiverse Products
vAddition of new Categories
vStrong Distribution Channel
Industrial
analysis
vNegative Cash Cycle v
vLow Prices vFree Shipping
Inventory v
Management
vNo region based sites
Issues
conclusion

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Outline
Introduction
SWOT Analysis
Online
Marketing Opportunities

Threats
SWOT analysis
vOnline marketing not maturedvIncreasing transportation cos
Opportunities In India
Threats
vIncreasing competition
vCollaboration with public sector
vGrowth of internet v
vGlobal economic slowdown
Industrial
analysis
vE- commerce expansion v
Inventory vSeasonality in operations
Management
v
Issues vHackers problems
conclusion

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Outline
Introduction
Porter’s Model
Online Threat of substitutes
Marketing
SWOT analysis
Industrial
analysis
Buyers power Suppliers power
Porter ’ s five
forces model
Inter firm rivalry
Inventory
Management
Issues
conclusion
Barriers to entry

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Introduction
Porter’s Model
Online Barriers to Threat of substitute
Marketing entry
High
SWOT analysis Medium to low
Suppliers power
Industrial Inter firm Low
analysis
rivalry
Porter ’ s five
forces model
Medium to high
Inventory Buyers Power

Management
High
Issues
conclusion

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Inventory
Introduction Management
Online
Marketing vWarehouses

SWOT analysis Similar items were kept at one
Industrial
place
analysis
Inventory
Management
vUpgraded Software
Warehouses
vLess Profitable
Issues
conclusion

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T oday ’ s
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Inventory
Introduction Outsourcing
Online vOutsourcing is subcontracting a service such
Marketing
as product
SWOT analysis design or manufacturing, to a third-party
company
Industrial
analysis
vManaging warehouse was cutting profit margin
Inventory
Management v
Inventory
Outsourcing
vAmazon decided to Outsource Inventory
v
Drop- Shipment Model
Issues
v
conclusion vFaced difficulties
Multiple Delivery
Reverse Logistics
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Inventory
Introduction Outsourcing
Online
Marketing
SWOT analysis
Improved inventory management helped
Amazon to get net profit of $ 5 million in
Industrial
analysis
the fourth quarter of 2001 after
Inventory
accumulating a deficit of $2.86 billion in
Management seven years since its launch in 1995.
Inventory
Outsourcing v
Issues
conclusion

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Introduction
Question 1
Online Amazon planned to do things differently for
Marketing 2000 holiday season. What were the
the
SWOT analysis
reasons that led to the revamping of
Industrial
analysis
inventory management methods? How was
inventory made more effective at Amazon?
Inventory
Management
v
Issues
Question 1
conclusion

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Introduction
Question 2
Online Why was Amazon apprehensive about
Marketing
outsourcing inventory management? Do you
SWOT analysis
think it was a wise on its part to go ahead
Industrial
analysis
with its decision to outsource inventory
management? Also comment on the company’s
Inventory
Management idea of selling other retailer’s products
on Amazon.com.
Issues
Question 2 v
conclusion

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Introduction
Conclusion
Online Amazon has grown admirably from its initial
Marketing
beginnings as a small online bookseller to
SWOT analysis
a giant superstore company.
Industrial
analysis
Inventory
During this process of rapid growth, it has
Management incurred significant losses and it becomes
more expose to a greater competition and
Issues
threats
Conclusion
Truly an example of how to manage inventory

efficiently

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Introduction
Querie
Online
Marketing
SWOT analysis
Industrial
s
analysis
Inventory
Management
Issues
Conclusion

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Outline
Thank
Introduction
Online
Marketing
SWOT analysis
You
Industrial
analysis
Inventory
Management
Issues
Conclusion

Inventory Management at

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Presented Amazon.com Industrial

Issues Started in Seattle in 1994 by Jeff Bezos - in his

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Inventory Buyers Power

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Truly an example of how to manage inventory

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