WE WELCOME ALL OF YOU IN OUR PROJECT WORK ON

PRESENTATION AND COMMUNICATION SKILLS

BUSINESS IN MCDONALDS

INTRODUCTION
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily .

A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants.

In 1937, Patrick McDonald opened "The Airdrome" restaurant on Huntington Drive (Route 66) near the Monrovia Airport in Monrovia, California . The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California.

RICHARD AND MAURICE MCDONALD

The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was Speedee. Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs.

In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol.

The first McDonald's restaurants opened in the United States, Canada, Costa Rica, Panama, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden, in order of openings.

McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, shakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit.

Most standalone McDonald's restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating.

McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with its logo available for local events of all kinds.

Nonetheless, television has always played a central role in the company's advertising strategy. To date, McDonald's has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns.

i'm lovin' it is an international branding campaign by McDonald's Corporation. It was created by Heye & Partner, a longtime McDonald's agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc.

McDonaldland was a fantasy world used in the marketing for McDonald's restaurants. McDonaldland was inhabited by Ronald McDonald and other characters, which was formerly used in marketing for McDonald's.

Ronald McDonald is a clown character used as the primary mascot of the McDonald's fastfood restaurant chain. In television commercials, the clown inhabits a fantasy world called McDonaldland, and has adventures with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird, and The Fry Kids.

Worlds leading food service retailer McDonalds has more than 32,000 restaurants serving over 50 million customers each day in more than 119 countries. McDonalds competitors in India McDonalds competes with fast food chains like Pizza Hut, Dominos Pizza, Papa Johns, Nirulas and KFC in India. McDonalds Supply Chain McDonalds has a dedicated supply chain in India and sources 99% of its products from within the country. The company has strong backward integration right up to the farm level.

How McDonalds manages to keep its prices down? Fast-food chains face a tough time balancing between margin pressures and hiking prices which can hurt volumes. Consequently, the chains have to increase rates or rework their strategies. Affordability has been the cornerstone of McDonalds global strategy. Some of its measures to achieve this include Bulk buying, long-term vendor contracts, and manufacturing efficiencies.

McDelivery Online In India, McDonalds first launched home delivery of meals in Mumbai in 2004. McDonalds now has plans to launch web-based delivery service in India (across 75 McDelivery cities) in 2010, a pilot for which has already been tested by it in Hyderabad. The company hopes to add 5 per cent to sales via Web delivery.

McDonalds India in 2010 In 2010, McDonalds India plans to open 40 more outlets. The company has also earmarked a budget of Rs 50-60 crore to market its new products and initiatives for consumers. Its new marketing campaign is titled Har Chotti Khushi Ka Celebration in other words celebrate little joys of life where it positions McDonalds as a venue for enriching life of consumers. In South India, McDonalds has 29 outlets and plans to add 10 more by end of 2010.

WE WOULD LIKE TO THANKS OUR TEACHER MISS TAMANNA AGARWAL MAM FOR HER ESSENTIAL GUIDANCE IN PROVIDING INSTRUCTIONS AND INFORMATIONS RELEVANT TO THE TOPIC OF OUR PRESENTATION. WE ALSO THANK HER FOR PROVIDING US SUCH AN OPPORTUNITY ,WHICH NOT ONLY ENHANCED OUR SKILLS IN PRESENTATION BUT, ALSO PROVED TO BE A SOURCE TO INCREASE OUR KNOWLEDGE ON BUSINESS AND MARKETING STRATEGIES. THANKS AGAIN.

THANKS TO EVERYONE TO CO-OPERATE FOR THE SUCCESSFUL CREATION AND PRESENTATION OF THE PROJECT GROUP MEMBERS ARE AS FOLLOW: 1. CHETAN SHARMA 2. CHITRESH BHARGAVA 3. DHARMENDRA SHARMA 4. DHEERESH RAGHUWANSHI 5.GAURAV SINGHAL 6.LOKENDRA CHAUHAN

THANKS TO THE SPECTATATORS i.e. THE AUDIENCE TO BE SO KIND , PATIENT AND ATTENTIVE. WE HOPE YOU ALL ENJOYED WATCHING AND LEARNING FROM OUR PRESENTATION THANKS A LOT.