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Ken Youssefi
UC Berkeley, ME Dept.
Concept Selection
Design Evaluations
Occur at all phases of product evaluation, from concept to detailed design phases. Structured decision-making methods are needed.
Quality of Information
Low quality of information - how well each alternative design would meet criterion cannot be fully understood. High quality of information - The alternative solutions are well understood.
Ken Youssefi UC Berkeley, ME Dept.
Estimation
The estimation process should be used to eliminate concepts that are not technically feasible.
Imagine the concept to estimate Construct a simple model Use the model to provide a comparison with a known quantity Judge whether the estimated quantity compares with the known quantity
Ken Youssefi
UC Berkeley, ME Dept.
Ken Youssefi
UC Berkeley, ME Dept.
GO/NO-GO screening
Each concept must be compared to the customer requirements in an absolute fashion. Each customer need must be transformed into a question to be addressed to each concept. The questions should be answerable as either yes or maybe (go), or no (no-go). This evaluation will weed out concepts quickly and will help generate new ideas.
Ken Youssefi UC Berkeley, ME Dept.
Concept Selection
Based on the Decision-Matrix (Pughs method)
The method is very effective for comparing concepts that are not refined enough for direct comparison with the engineering requirements.
Ken Youssefi
UC Berkeley, ME Dept.
The method is most effective if each member of the design team performs it independently. The results of the comparison will usually lead to repetition of the method, with iteration continued until the team reaches a consensus.
Ken Youssefi
UC Berkeley, ME Dept.
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Ken Youssefi
UC Berkeley, ME Dept.
11
Best overall score, design II (17), should be used as a datum concept for the next step.
Concepts IV and V are rated as next best designs.
Ken Youssefi UC Berkeley, ME Dept.
12
Summary
Estimation is a critical skill to develop and can help in quickly eliminating weak concepts The feasibility of the concepts is based on the design teams knowledge. It is often necessary to augment this knowledge with research and development of simple models. In order for a technology to be used in a product, it must be ready. A go/no-go screening based on customer needs helps to eliminate some of the concepts quickly. The decision matrix (Pughs method) provides means of comparing and evaluating concepts. The method gives insight into strong and weak areas of the concepts.
Ken Youssefi UC Berkeley, ME Dept.
16