Be a King in your own Kingdom

Prof.G.Purandaran M.Tech (IIT-M), PGDM (IIM-B)

Meditation and Yoga

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Healthy Body with Healthy Mind

Walking and Jogging

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Tomorrow Never Comes

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SEE THE WORLD MORE

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7 Wonders of the world

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Give Back Good Deeds To Society

DOB

DOD

Quality of Life Vs Quantity Of Life

Jesus Christ Shankara Charya Alexander the Great

King of the Jungle

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The Lion and the Mouse

Created by Prof.G.Purandaran

The little mouse was nearby and came when he heard the mighty Lions roar for help. The mouse gnawed the rope with his sharp teeth and set the Lion free.

Good old lessons in teamwork from an age-old fable

The Tortoise And The Hare

Once upon a time a tortoise and a hare had an argument about who was faster.
Thats not true. The fastest runner is me!

Im the fastest runner.

They decided to settle the argument with a race. They agreed on a route and started off the race.
Ok, lets have a race.

Fine!

The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought he'd sit under a tree for some time and relax before continuing the race.
Poor guy! Even if I take a nap, he could not catch up with me.

He sat under the tree and soon fell asleep.

The tortoise plodding on overtook him and soon finished the race, emerging as the undisputed champ.

The hare woke up and realized that he'd lost the race.

The moral of the story is that slow and steady wins the race. This is the version of the story that we've all grown up with.

The story continues

The hare was disappointed at losing the race and he did some soul-searching. He realized that he'd lost the race only because he had been overconfident, careless and lax. If he had not taken things for granted, there's no way the tortoise could have beaten him.

Why did I lose the race?

So he challenged the tortoise to another race. The tortoise agreed.

Ok.

Can we have another race?

This time, the hare went all out and ran without stopping from start to finish. He won by several miles.

The moral of the story? Fast and consistent will always beat the slow and steady. If you have two people in your organization, one slow, methodical and reliable, and the other fast and still reliable at what he does, the fast and reliable chap will consistently climb the organizational ladder faster than the slow, methodical chap. It's good to be slow and steady; but it's better to be fast and reliable.

But the story doesn't end here

The tortoise did some thinking this time, and realized that there's no way he can beat the hare in a race the way it was currently formatted. How can I can win the hare?

He thought for a while, and then challenged the hare to another race, but on a slightly different route. The hare agreed.

Can we have another race? This time well go through a different route.

Sure!

They started off. In keeping with his selfmade commitment to be consistently fast, the hare took off and ran at top speed until he came to a broad river. The finishing line was a couple of kilometers on the other side of the river. Goal

The hare sat there wondering what to do. In the meantime the tortoise trundled along, got into the river, swam to the opposite bank, continued walking and finished the race.

What should I do?

The moral of the story? First identify your core competency and then change the playing field to suit your core competency. In an organization, if you are a good speaker, make sure you create opportunities to give presentations that enable the senior management to notice you.

If your strength is analysis, make sure you do some sort of research, make a report and send it upstairs.
Working to your strengths will not only get you noticed, but will also create opportunities for growth and advancement.

The story still hasn't ended

The hare and the tortoise, by this time, had become pretty good friends and they did some thinking together. Both realized that the last race could have been run much better.

So they decided to do the last race again, but to run as a team this time.

Great! I think we could do it much better, if we two help each other.

Hi, buddy. How about doing our last race again?

They started off, and this time the hare carried the tortoise till the riverbank.

There, the tortoise took over and swam across with the hare on his back.

On the opposite bank, the hare again carried the tortoise and they reached the finishing line together. They both felt a greater sense of satisfaction than they'd felt earlier.

The moral of the story? It's good to be individually brilliant and to have strong core competencies; but unless you're able to work in a team and harness each other's core competencies, you'll always perform below par because there will always be situations at which you'll do poorly and someone else does well. Teamwork is mainly about situational leadership, letting the person with the relevant core competency for a situation take leadership.

There are more lessons to be learnt from this story. Note that neither the hare nor the tortoise gave up after failures. The hare decided to work harder and put in more effort after his failure. The tortoise changed his strategy because he was already working as hard as he could. In life, when faced with failure, sometimes it is appropriate to work harder and put in more effort. Sometimes it is appropriate to change strategy and try something different. And sometimes it is appropriate to do both.

The hare and the tortoise also learnt another vital lesson. When we stop competing against a rival and instead start competing against the situation, we perform far
better.

When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating into Coke's growth. His executives were Pepsi-focused and intent on increasing market share 0.1 per cent a time. Roberto decided to stop competing against Pepsi and instead compete against the situation of 0.1 per cent growth.

He asked his executives what was the average fluid intake of an American per day? The answer was 14 ounces. What was Coke's share of that? Two ounces. Roberto said Coke needed a larger share of that market. The competition wasn't Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking something. To this end, Coke put up vending machines at every street corner. Sales took a quantum jump and Pepsi has never quite caught up since.

To sum up, the story of the hare and tortoise teaches us many things: Never give up when faced with failure Fast and consistent will always beat slow and steady Work to your competencies Compete against the situation, not against a rival. Pooling resources and working as a team will always beat individual performers

Lets go and build stronger teams!

The seeds of long and hard labour always bear fruit.

Don't let circumstances get the better of you -work towards your dreams

Strive to break not only others' records, but your own too.

If you pursue your talent, the sky's the limit. Dont afraid to think BIG.

You'll reach the top if you have what it takes -and make sure to keep climbing.

Take criticism in your stride and meet harsh words with silence -- let your accomplishments speak for you.

Turn your perceived weaknesses into strengths; the lower down you start, the higher you'll climb.

It's better to forge your own path rather than tread one laid down by others.

You'll see success very early in life if you have what it takes to make it.

Suhas Gopinath,world youngest CEO

Defy convention, because nothing is impossible -and be the best you can be. Take risks for what you believe in

If what you think suits you actually doesn't, be sensible enough to make the switch.

Strive to break not only others' records, but your own too.

TO ENSURE TRUE SUCCESS PLEASE THINK, YOU CAN DO IT

NEVER GIVE UP

Be a WEALTH CREATOR
Be an ENTREPRENEUR Be a KING in Your Own Kingdom When a Man is Educated the FAMILY Changes, but when a Women is educated the entire Society Changes. When a Women becomes entrepreneur the Entire WORLD Changes.

WOMEN ENTREPRENEURSHIP
Prepared by Prof.G.Purandaran M.Tech(IIT-M), PGDM (IIM-B)

INTRODUCTION
Entrepreneur An entrepreneur is someone who is a risk taker and is ready to face challenges. Women Entrepreneur It may be defined as a woman or group of women who initiate, organise and run a business enterprise. Government of India has defined women entrepreneurs as owning and controlling an enterprise with a woman having a minimum financial interest of 51% of the capital and giving atleast 51% of the employment generated in the enterprise to women.

CHARACTERISTICS OF WOMEN AS ENTREPRENEURS

Imaginative Attribute to work hard Persistence Ability and desire to take risk Profit earning capacity

LEADERSHIP QUALITIES

Accept challenges Ambitious Drive Enthusiastic Hard work Patience Industrious Motivator Skillful Unquenchable optimism

Adventurous Conscious Educated Determination to excel Experienced Intelligent Perseverance Studious Keenness to learn and imbibe new ideas

IMPORTANCE OF WOMEN ENTREPRENEURS

A good share of the population. Traditionally outside the domain of economic activities. They must be made part of the economic development, because it will ensure the economic & social development of the women along with providing more human resources to strengthen the economy of the country. The economic status of women is now accepted as an indicator of a societys stage of development.

WHY WOMEN BECOME ENTREPRENEURS?

PULL FACTORS An urge to do something new Liking for business Need and perception of Womens Liberation, Equity, etc. To gain recognition, importance and social status. To get economic independence To build confidence To developing risk-taking ability To gain greater freedom and mobility

PUSH FACTORS Death of bread winner

Sudden fall in family income

Permanent inadequacy in income of the family The category of push factors forms a negligible percentage of women entrepreneurs.

THE NEW THRUST

Harvard Experts feel that the basic quality of efficient management is futuristic and outlook and a capacity to nurture and plan for the future or unknown. This comes naturally to women. But this inherent talent of woman and her entrepreneurial skill go unrecognised and unaccounted.

THE INDIAN APPROACH

When women move forward, the family moves, the village moves and the nation moves..... -Pandit Jawaharlal Nehru

Earlier there were 3 Ks Kitchen Kids Knitting Then came 3 Ps Powder Papad Pickles At present there are 3 Es Electronics Energy Engineering

OVERALL PRODUCT SELECTION BY WOMEN ENTREPRENEURS IN INDIA

13% 4% 29% General

Electronics
20% 7% 15% Engineering Plastics Chemicals Textiles Leather

12%

NEW AWARENESS
NIP highlighted entrepreneurship entrepreneurs. the need programmes for for special women

Industrial and business opportunities are many.

Majority of want-to-be women entrepreneurs are from middle class families. Their potential should be identified and trained. Adequate infrastructure support may be helpful. Mobile training centres should be opened. Post-training follow-up is vital.

SOME FAMOUS WOMEN ENTREPRENEURS

Started her own company, Biocon, in her garage with an investment of `10000 in the year 1978. Loan application was turned due the reasons: 1. Biotechnology was nascent at the time in India. 2. She was a woman. 3. Her organisation had almost nil assets With hard work and commitment, Shaw transformed Biocon into one of the leading biopharmaceutical firms in India.

Dr. Kiran Mazumdar Shaw

Woman who singlehandedly founded and made Balaji Telefilms Currently the creative head of Balaji Telefilms and counted as one of the top 10 women entrepreneurs of today. Known to be fiercely protective of her company and brand, Ekta is also very professional and has strong business acumen.

Ekta Kapoor

Shahnaz Husain

One of the most prominent personalities of the corporate world. The products launched by her Company head their way to leading global stores. Her company Shahnaz Husain Herbals has witnessed tremendous growth. She has received many awards such as "The Arch of Europe Gold Star for Quality", "The 2000 Millennium Medal of Honour", "Rajiv Gandhi Sadbhavana Award" and many more.

A native of Amritsar. Kumar has been designing the wardrobes com of the three winning Miss Indias, for their participation in International Beauty Pageants. Ritus outfits have been patronized by style icons such as late Princess

Ritu Kumar

Arathi Kuppu

Cherish Life creates apparel and accessories for pregnant women, young mothers and infants. Cherish Life aims to accomplish precisely what the name suggests: to applaud every pregnant lady for the life she creates.

BASIC PROBLEMS FACED WOMEN ENTREPRENEURS

Her being a woman Responsibility towards family, society and work Male dominated society Tough Competition with large scale units Lack of business training Lack of education Low risk bearing ability Obtaining credit Non-awareness of facilities provided by government Questions by licensing authorities Marketing

PSYCHO-SOCIAL BARRIERS
Poor self-image of women Inadequate motivation Discriminating treatment

Faulty socialisation
Role conflict

Cultural values
Lack of courage and self-confidence

Inadequate encouragement Lack of social acceptance Unjust socio-economic and cultural system Lack of freedom of expression Afraid of failures and criticism Susceptible to negative attitudes Non-persistent attitude Low dignity of labour Lacking in leadership qualities

SUGGESTIONS
Procedure of getting finance should be simple

Effective propagation of programmes and

yojnas.

Linkages between product, services and market

centers. Encouragement to technical and professional

SUPPORTIVE MEASURES
Direct & indirect financial support Nationalized banks, State finance corporation, Small Industries Development Bank of India (SIDBI) Yojna schemes and programmes Nehru Rozgar Yojna, Jawahar Rozgar Yojna Technological training and awards

Stree Shakti Package by SBI, Entrepreneurship Development Institute of India, Trade Related Entrepreneurship Assistance and Development (TREAD)
Federations and associations

OTHER SUPPORT AGENCIES

Domestic Agencies:
Small Industries Development Bank of India, SIDBI Industrial Development Bank of India (IDBI) Ministry of Small Scale Industries (SSI), Government of India. National Bank for Agriculture Rural Development (NABARD) Department of Women and Child Development (WCD), Ministry of HRD, GOI Self Help Groups (SHG) Mahila Mandali

International Agencies:
United Nations Development Fund for Women (UNIFEM) Asian Development Bank (ADB) International Labour Organization (ILO) United Nations Conference on Trade and Development (UNCTAD) Center for International Private Enterprises (CIPE), USA Swedish International Development Cooperation Agency (SIDA), Sweden World Trade Organization (WTO)

WOMEN ORGANISATIONS SUPPORTING WOMEN ENTREPRENEURS

Shri Mahila Griha Udhyog Lijjat Papad; www.lijjat.com Mahila Bunkar Sahakari Samiti, UP SABAL: Crafting Exports of Indian Handicrafts; www.sabalaindia.com www.indiatogether.org

Federation of Indian Women Entrepreneurs (FIWE) organised a seminar on the occasion of Womens Day. Delhi CM Mrs. Shiela Dikshit inaugurated the seminar and talked about important role played by enterprising women in economic development and in creation of jobs. She also honoured Shahnaz Husain with FIWE UNLEASHING WOMEN POWER AWARD.

BY WAY OF CONCLUSION!!
The role of business Women in economic development is inevitable. Now-a-days women enter not only in selected professions but also in professions like trade, industry and engineering. Women are also willing to take up business and contribute to the Nation's growth. There role is also being recognized and steps are being taken to promote women entrepreneurship. Resurgence of entrepreneurship is the need of the hour. An integrated approach is necessary for making the movement of women entrepreneurship a success.

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