Beruflich Dokumente
Kultur Dokumente
REFERENCES
Abdela, R and Tedlow, 2003, R Theodore Levitt's 'The Globalization of Markets': An Evaluation after Two Decades, Harvard NOM Working Paper No. 03-20; Harvard Business School Working Paper No. 03-082. The paper can be downloaded free of charge from: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=383242 Segal-Horn S, 2002, Global firms heroes or villains? How and why companies globalize?, European Business Journal, 14: 1 pp 8-19
http://find.galegroup.com/itx/retrieve.do?contentSet=IACDocuments&resultListType=RESULT_LIST&qrySerId=Locale%28en%2C%2C%29%3AFQE%3D %28au%2CNone%2C10%29Segal+Horn%3AAnd%3AFQE%3D%28ke%2CNone%2C6%29Globa l%3AAnd%3ALQE%3D%28DA%2CNone%2C10%29%3E+20020101%24&sgHitCountType=No ne&inPS=true&sort=DateDescend&searchType=AdvancedSearchForm&tabID=T002&prodId=SP J.SP00&searchId=R1¤tPosition=1&userGroupName=gcal_itc&docId=A85103346&docTyp e=IAC
(NB a synopsis will be posted on the BB site) Rugman A and Verbeke A, 2004, A perspective on regional and global strategies of multinational enterprises, Journal of International Business Studies, Vol 35 pp 3-18
http://proquest.umi.com/pqdweb?RQT=572&TS=1202461288&clientId=6297&VType=PQD&V Name=PQD&VInst=PROD&PMID=22140&PCID=9090061&SrtM=0&SrchMode=3&aid=2
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International business and concentrated flows In order a start a debate on the application of business market globalisation for events
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Companies
Local adaptation
It costs money (see example on washing machines) - should minimise costs Peoples preferences are dynamic (German demand for smaller washing machines) They may respond to clear messages (Revlon in Japan): a clear MES important, also communication/advertising Its good! Cosmopolitanism is no longer the monopoly of the intellectual and leisure class
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High
GLOBAL INDUSTRIES
Low Low Strong Local Tastes and Preferences Local regulation, high transport costs High
NATIONAL/LOCAL INDUSTRIES
Source: Segal Horn, 2002 9
High
Telecommunications Construction
GLOBAL
Insurance Utilities
Low
Corrugated cardboard
Food
Drink
Low
High
NATIONAL/LOCAL
Source: Segal Horn, 2002 10
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Source: M. Porter, 1985, Competitive Advantage, New York, Free Press and M. Porter, 1980 Competitive strategy : techniques for analyzing industries and competitors, New York : Free Press
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Factor conditions
Demand conditions
ROLE OF GOVT
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International Division
Organisational types
ethnocentric polycentric geocentric
Regiocentric
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TRIAD Economics
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TRIAD Economics
Flows of FDI
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Bi-regional
Diageo McDonalds
i.e. few tourism/travel companies in this analysis and no global (but airlines and methods may have understated international money flows)
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Question
To what extent do you feel that the business approaches discussed in the lecture either
Reflect general attitudes to the nature or process of globalisation
OR
Shape attitudes of executives and societies to the nature of globalisation
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