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Dalkhichdi
Fill your appetite, without emptying your pocket
WHY DAL KHICHDI??
Fact 1.
Fact 2.
WHY DAL KHICHDI??
Fact 1.
Fact 2.
Research outcome
Q 1) Sample size: 50
No. of positive outcomes
(dal khichdi): 40/50 (80%)
No. of people preferring maggi-6/50(12%)
No.of students preffering curd rice: 4/50 (8%)
No.of students preferring rolls : 0/50 (0%)
Thus 80% of students out of a sample of 50 think its good to go for a innovative concept like “MOBILE DAL
KHICHDI”
Therefore it can be implemented…and is good as far as it accounts for the hidden benefits that dal khichdi
provides.
Q.2) Sample size: 50
Students preferring to sit & eat: 3/50 (6%)
Students preferring to carry food along with them: 47/50 (94%)
Q.3)Sample size:50
No. of students preferring price as imp. Factor:6/50 (12%)
No.of students preferring quality:6/50 (12%)
No. of students preferring hygiene: 33/50 (66%)
No.if students preferring convinience:5/50 (10%)
Q.4) Sample size:50
Students preferring to wait in queues:0
Research outcomes
Students ptreferring not to wait in queues: 50/50 (100%)
Q.5) Average rating of creating mobile dal khichdi outlet: 287/50=5.7(approx. 6)
Catering Students of Balaji society
Scope
Situation analysis
Performance
Background
Actual scenario
Most preferred food
Quantity which suits the appetite
Affordable pricing
Situation analysis
Performance
Available in Price / plate
IB mess Rs. 25
(200gms)
Cafeteria Rs. 35
(250gms)
Guptaji Rs.35
(250gms)
With us Rs. 7
(100gms)
IBmess makes quantity of food less as
compared to demand and many students
don’t get food
Students has to stand in long queues to
get their food and if the break time is
less than they don’t prefer standing in
long queues
Costis the major advantage in this
concept
Strategic Gaps
Cheapest eatables items Price
Rolls Rs. 15
Competitive pricing
Strengths
Competitive pricing
Quality
Hygienic
Mobile
Easily available
Weakness
100 gms may not be sufficient for male
students
Market opportunities
Opportunities
Research outcomes
Diet conscious youth
No other product available at lesser price
than this.
Threats
IB mess
Cafeteria
Guptaji
Mataji
Food hut etc.
Goal
To provide maximum benefits at minimum price
To provide Dal khichdi at the most competitive
price
To serve as a fast food
(www.encyclopedia.com . :- food that can be
prepared quickly and easily and is sold in
restaurants and snack bars as a quick meal or to
be taken out)
Provide mobile food
To earn maximum profit
Objectives
Market attractiveness :-
Since research showed a positive sign, that
people would prefer Dal khichdi over other
foods
Uneven break time
Students prefer carrying their food rather than
sitting in mess and eat
No other food item available at this price
Alternative opportunities
Priced at the lowest
Quantity of Dal kichdi available in IB very less
and in Cafeteria its very costly
Its not an item which is daily available in IB
mess
In the break nobody would prefer to go to
Guptaji to get Dal khichdi
We are one of them so we know students (our
customers) better
Competitive advantage
4 P’s Of marketing
Product
High Quality Most Hygienic Highly
demanded
Marketing mix
PRESSURE COOKER(5 LITRE) – Rs.600
VESSELS – Rs.800
STOVE – Rs.300
Fixed cost
Mini basmati rice – Rs.28/kg
Toor Dal – Rs.56/kg
Masala – Rs.4/kg
Variable cost
PARTICULARS PER DAY (Rs.) PER MONTH (Rs.)
PROFITABILITY % 40.04
ON SALES
Business analysis
BEP = TOTAL FIXED COST
CONTRIBUTION
Fixed cost =Rs. 1700
Contribution per day = Rs. 477.1
BEP = 3.56
APPROACH
WHERE TO SELL :-
SELLING SPOTS
1.OUTSIDE NAVRANG…
Strategies (Execution)
§Treasurer
§House
keeping
DAL §Direct
KHICHDI sales
Organizational Structure
PARTICULA 1ST 2ND 3RD 4TH
RS Quarter Quarter Quarter Quarter
Budgets
Control is done when the business is started
but we haven't started the business we have
just developed the concept.
But still if the concept is implemented then
we would
1. Take frequent feedback from students
2. Reduce wastage of food to zero
percent(making and carrying)
3. Prepare monthly, quarterly etc budgets
4.Divide responsibilities so as to avoid
conflicts between partners
Control
ANY PROJECT SHOULD BE EXECUTED BY
FOLLOWING THESE 13 STEPS
Learning's