Nokia connecting

people…
 Agenda
• Nokia’s History
• Organizational practices
• Mission and Values
• Organizational Culture
and Structure
• Employee Engagement
• Corporate Social
Responsibility
• SWOT analysis
• Lessons learnt from
Nokia
 Nokia’s History
How it all began – the birth of Nokia

• Nokia started by making paper – the original

communications technology.
• The history of Nokia goes back to 1865.
• Fredrik Idestam built a wood pulp mill on the banks of the
Tammerkoski rapids, in southern Finland. A few years later,
he built a second mill by the Nokianvirta River – the place
that gave Nokia its name.
• A mining engineer by trade, Idestam brought a new,
cheaper paper manufacturing process to Finland from
Germany.
 Nokia- then and now..
1898: Finnish Rubber Works founded
1912: Finnish Cable Works founded

1967: The merger Nokia Ab, Finnish

Rubber Works and Finnish Cable
works formally merge to
create The Nokia Corporation.
1981: The mobile era begins
1982: Nokia makes its first digital
telephone switch
1994: World’s first satellite call
 Nokia’s evolution

1997: Snake – a classic

mobile game
1998: Nokia leads the world
2002: First 3G phone
2005: The Nokia N-series is born
2005: The billionth Nokia phone
is sold

2007: Nokia recognized as 5th

most valued brand in the world.
 Key Members on The
board
Name Position held
Olli- Pekka KallasuvoPresident and CEO
Robert Anderson Vice President , devices, finance, strategy and
Simon Beresford- sourcing
CEO, Nokia Siemens Network
Wylie
Esko Aho Executive Vice President, Corporate Relations and
Responsibility
Timo Ihamuotila Executive Vice President, Sales
Hallstein Moerk Executive Vice President, Human Resources
Richard A. Simonson Executive Vice President, Chief Financial Officer
Anssi Vanjoki Executive Vice President, Markets
Dr. Kai Öistämö Executive Vice President, Devices
Organizational
Behavior
 Mission Statement and
values
Mission:

• To Bring out the best of abilities and skills of men and women from
different cultural backgrounds, lifestyles to Nokia’s success

Values:

• Diversity: Different people + Different Ideas = Nokia’s success

Commitment to diversity:

• Heart of Nokia’s ways and values

• Equal opportunities to help employees grow
• Inclusiveness towards every employee
• Nokia seeks respect and benefit from differences
 Nokia ways and
values
• a flat network organization

• flexibility and speed- helps

in decision making

• openness towards people

• new ideas- key which they nourish

 Consumer led
company
• consumer involvement in technology and global
communication
• social networks are becoming central- communication
• people want to be truly connected : NOKIA DOES IT
• people want privacy
• One of 3 phones is of NOKIA (100 million users)

Overall Goal:

• Produce high quality and safe products while upholding

law and protecting the environment
Organizational Culture and
Structure
• Clear Vision, goals and shared management principles
are integral part hat keeps the company ahead of its
rivals

• Through brainstorming and formal presentations,

company’s vision has been passed on to the lower
levels of management

• Company’s corporate objectives are conveyed

throughout the organization with help of strong internal
Public Relations practices
Organizational Culture and
Structure
• “Nokia Way” has laid down rules to follow, and formed a
basis for common bond and shared philosophy of all its
employees

• Nokia’s organizational structure is fluid, flexible and

driven by the mentors in the organization, which is task or
project-oriented.

• It has introduced various innovative measures in its

people process that helped achieve a positive employer
image, create a platform for growth and development.
Organization structure
 Nokia as an employer
• values are the foundation and people the core

• its workplace has a world of opportunities, engaging work,

global culture and competitive rewards

• has a flexible global structure and addresses diverse and

changing business and employment environments and
specific individual preferences- has an inclusive and diverse
work environment

• rewards employees for good performance, competence

development, and for overall company success

• With employees from 120 countries, working at Nokia

leads to a world of opportunities.
 Nokia as an employer
Nokia offers rewards, Professional and personal growth and
Work-life balance to its employees

It also provides:

•Learning solutions and training- variety of training activities

through Learning Centers and Learning Market Place
Intranet

•Internal Job Market- all vacancies are advertised internally

(Job rotation and internal job opportunities)

•Performance Management- a system called Investing In

People (IIP) which is alligned to the company strategy and
planning processes
 work life balance
• Nokia cares for its employees throughout the cycle of their
working life from induction and training, through
development and advancement, and on to retirement

• Work-Life balance solutions- health benefits and possible

local retirement benefits are provided to employees

• well-being of employees is important and also fundamental

to the Nokia Way

• recognizes the importance of the balance between work

content and personal interests and needs, as well as the
impact of that balance on employee well-being
Corporate social
responsibility
 Nokia and Environment
Lifecycle Thinking- use approved,
tested and sustainable
materials and substances in products
•
•improve energy efficiency of devices,
enhancements including chargers
•
•develop smaller and smarter
packaging for products
•
•involve the people who use devices
via eco software and services and
Recycling (in 85 countries
including India)
 Nokia’s environmental
Footprint
 Nokia And Community
Disaster recovery:

• Nokia has been funding rebuilding programs and

projects over a three-year period
•efforts consist of donations to the
Edhi Foundation, the President's
Earthquake Relief Fund and Red
Cross Finland.
• Nokia also made a handset
donation directly to the affected region.

September 11 WTC, 2001

Southeast Asian tsunami(2004)
Earthquake in Pakistan(2005)
Cyclone Nargis in Myanmar (2006)
 Nokia and Community
• Joined hands with 'Hand in Hand', a leading NGO Child
labour elimination and education
•Self Help Groups (SHGs) and Microfinance for enterprise
creation and poverty reduction
• Citizens' Centres to strengthen democracy at the
grassroots level
• Health and hygiene to create awareness improve health
standards
• Environmental protection via watershed and solid waste
management projects
• WWF (Climate Savers, connect2earth)
• TERI – BCSD(energy conservation in India)
STRENGTH OPPORTUNITIES
•The leader in the •Close cooperation with
industry suppliers and
• Strong financial support intermediaries
for investment •tax reduction
•Strong R&D unit •New demand created
• Strong Customers from the advancement of
Relation technology
WEAKNESS THREATS
• mainly concentrating on • Keen and strong
phones and not on other competitors
sectors or product • Saturation in Current
categories market
• challenges of continuous
Technological
development
 Lessons learned from
.

Nokia
• Nokia maintains distinctive advantage over their current
and future competition without patent protection

• Nokia’s processes are:

-attracting and retaining skilled people

-managing innovation enabled the company to remain

innovative and agile, even as its organization grew quite
large

-offers ways in which hard-to-imitate processes and

systems can be built that can keep the new firm at least a
few steps ahead of its current and future competitors