Green Management and environmental sustainability : a case of IT Green Center

Group No 6 Ankita Singh (PGP04055) Joohi Shrivastav (PGP04066) Prabhav Chauhan (PGP04077) Namrata Sankhere (PGP04088) Srija Palit (FPM01012)

ABOUT WELCOMENVIRON WelcomEnviron is ITC Hotels vision for a greener world with the guiding principle of 'Reduce, Reuse and Recycle'. Each hotel has its own programme, encompassing local participation, creating awareness among employees and focuses on conservation of resources through energy-saving tools, environment-friendly material and other best green practices. Mr Niranjan Khatri is the General Manager WelcomEnviron initiative. ITC Green Center is the headquarter for hotels businesses & is a physical evidence of ITCs Commitment to sustainability.

Belief of WelcomEnviron Conducting businesses with passion by parallel showing respect for the environment.

SUSTAINABILITY COMMITTEE
ROLE To review, monitor & provide strategic direction to the companys green practices towards fulfilling its triple bottom line objectives

CHALLENGES To identify solutions for already built hotels with limitations of design & construction. Measures to be in sync with hotel operations & guests convenience.
Phased approach required in implementation gradual process. Involve all stakeholders to promote green management Seek Employees & managers support to make it a belief rather than empty rituals.

THE TRIPLE BOTTOM LINE

Economic
Embedding Sustainability in Business Direct Employment to ~29k people

Social
Investing in Social Development E- choupal programme. Ideas pertaining to sustainable Community Development.

Environmental
Adopting a Low Carbon Growth Path and a Cleaner Environment Approach 41.2% Energy Consumed from Renewable Resources as of 2012-13.

ITC Green Centre & its features

ITC has created a pioneered eco-friendly building for the hospitality industry to follow

ITC Green Centre is one of the 11 buildings in the world to earn the elite LEED platinum designation
Design

Its a monument in its own right

Resource

ITC GREEN CENTRE

Air quality

Energy

ITC Green Centre has a 30% smaller carbon footprint.

Water

At 170,000 square feet, ITC Green Centre is the worlds largest 0% water discharge, non- commercial Green building

DESIGN

 The L-shaped architecture Allows glare-free natural light in the heart of the building Always keeps one part of the faade in the shade High ceilings Affects the inside temperature and air quality, reducing use of air conditioners Cooling effect by water bodies placed in front of the building

WATER

 100% of the rainwater that falls on the building harvested interlocking tiles designed
100% of all the water recycled including waste water through its sewage treatment plant Hosting of indigenous plants which require very little water. Waterless urinals Sewage treatment facility uses Fluidised Aerobic Bioreactors reduce the space necessary for the facility, power and operating costs

ENERGY

 Natural light during daytime -business concluded by sundown very little energy to light the building at night

The high albedo roof coating reflects visible and infra red radiations- reduces the roof surface temperature by 30 degrees and air conditioning usage in the top floor by 10-15% 250mm thick walls, double glazed windows and high performance glass reduce entry of solar heat by more than 65%.
Sun used efficiently for all hot water needs- saved approximately 30,000 kilowatts per hour in 2008-09. Air conditioning is ChloroFluoro Carbon (CFC) free.

AIR QUALITY

 designated smoking zones in convenient locations with their own exhaust fans Open-able windows in 90% of all regularly occupied areas an external air-economizer draws in 100% fresh air into the building. the CO2 monitoring system maintains carbon dioxide levels based on the number of occupants and the conditions outdoors.

RESOURCE AND MATERIAL

 reduce, reuse and recycle over 40% of the materials used in construction available within 800 kilometers of the building site- cost effective and easy renewal Carpets made from 100% recycled yarn

Storage bins on every floor for recyclable materials like paper, cardboard, glass, plastic and metals.
WoW Wealth out of waste initiative.

ITC HOTELS GREEN PRACTICES AT A GLANCE

Stakeholder Management

INTERNAL STAKEHOLDERS
Employees

EXTERNAL STAKEHOLDERS
Suppliers

Society

Government

Shareholders

Managers

Customers

The ITC Mission : To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value

SHAREHOLDERS

CUSTOMERS

Studies conducted by (IHEI 1996) reveals that 90% of guests preferred to stay in green hotels. Potential Reasons - Increasing awareness, societal pressure & an opportunity to contribute to the society by taking forward a step towards eco friendly environment.
Luxury Ecotourism as fastest growing segment as of 2007.

Tourism will grow by 25%

Green travel options booked by 23 % of travel agents.

Survey findings (AHLEF, 2008)

SUPPLIERS

Gives a chance of working in an eco-friendly manner

Improvement in suppliers societal image

MANAGERS / EMPLOYEES

Helps in Brand Building for gaining customers.

Hotel industry has benefited through improving corporate image and resource and energy efficiency

Extensive training programmes to sensitize employees.

SOCIETY/COMMUNITY

Create awareness among citizens regarding eco practices

Other firms get influenced to work towards green certification

GOVERNMENT

Aiding Govt. in economic development through Give India where ITC provides domestic help, jobs to PH, plant saplings etc.

Setting Benchmarks for the government to follow. - Govt. took steps like specifying energy performance parameters.

Delhi Govt. & TERI Eco-Green Educational Programmes.

RECENT NEWS ABOUT ITCs GREEN INITIATIVES

62Cr. Profit contributed through hotel business due to improved financial performance by ITC Grand Chola.

If all new buildings were designed to the same standards as the ITC Green Centre is , we could eventually cut global energy use and greenhouse pollution by more than 20%, and save money at the same time
ITC Green Centre uses half as much energy as conventional buildings and energy savings means that it will pay back its additional up-front cost in only SIX years