Beruflich Dokumente
Kultur Dokumente
PRESENTED BY :
PRINCE ARORA ( 98 )
MEGHA ARORA ( 78 )
ROHAN CHOPRA ( 109 )
NEHA SEXANA ( 83 )
MAYANK GAHOI ( 76 )
qROLE OF
ADVERTISEMENT IN
INTRODUCTION OF
DIET COKE
qRESONS OF OFFERING
COUPONS TO PEPSI
CONSUMERS
10/10/09 qFUNCTION
GROUP: 7SEC-M1 NDIM OF DIET 2
q Coca-Cola introduced DIET COKE in
1982
q Having competition with DIET PEPSI
q AIM OF THE COMPANY: to make diet
coke number 2 soft drink of any
kind.
q SLOGAN OF THE COMPANY :Drink it
“Just for the taste of it “
q Diet coke is a new entry rather than
a reformulation
q CHANCE OF SUCCESS: Failure of diet
Pepsi taste –based campaign
10/10/09 GROUP: 7 SEC-M1 NDIM 3
Contd……
q DIET COKE is sold on
taste not on its low
calories , so it is easy
to compete against
every other drink that
consumer bought for
taste.
q TARGET SEGMENT
:women consumer
,later on men % of
consuming diet coke
increases rapidly.
q ADVERTISEMNT USED BY
THE COMPANY : ads in
sports magazine,
10/10/09 recruitedGROUP:
macho 7 SEC-M1 NDIM 4
CONTD……
q WAR B/W DIET
COKE & DIET
PEPSI : Both
company use
commercial to
defeat each other
but finally coke
wins & to make
up damage
caused by Pepsi
to coke ,coke
used imaginative
promotion i.e.
10/10/09 giving coupons
GROUP: 7 SEC-M1 NDIM 5
10/10/09 GROUP: 7 SEC-M1 NDIM 6
Question.2
Reasons:
The taste challenge given by Diet Pepsi.
To convert the consumer to Diet Coke.
And the last promote the Diet Coke Heavily against
Diet Pepsi