Internacional Marketing

Catuaba - Ibiza

10/11/2010

Why Catuaba?

Catuaba - Ibiza

Determination of goals
Immediate
Night Clubs in Madrid

Short Term
Summer season in Ibiza

Long Term Medium Term

Others cites in Spain European countries like Germany that has a large audience for consumption, Finland, France, England, Holland, Italy and Portugal.

Catuaba - Ibiza

Environmental Analysis - Spain

Why Spain - Conditions, Political, Economic, Legal, Competition, Social and Cultural
The largest trading bloc in the world As a non-essential consumer goods to the population, consumption of imported alcoholic beverages declined due to the problems created by this crisis. It will require specific documentation or invoices to accompany all international shipments, which allow authorities to monitor and ensure payment of taxes Catuaba as domestic competitors, it can be considered low-quality wines and Jurupinga.Energy drinks are also considered competitors. External competitive market - premium vodka and whiskey. The new generation, also known as health generation, has given preference to drink as natural as possible. IBIZA - the island has seen in tourism its main source of income, which allowed a higher than expected economic growth for their traditional resources (fisheries and agriculture). Its busy nightlife of the island has one of the main meeting points of young high-class looking for nights of intense excitement. The months between June and October are considered high season, where most popular DJs in the world are presented in various nightclubs in the city. Many of them choose to Ibiza town to promote their latest releases.

Catuaba - Ibiza

Selection of Market
Segment Size
Potential Growth Potential Competition Compatibility and Feasibility Target Market Selection

Catuaba - Ibiza

Insert the product on the market

Preview Presentation to the Public

Official Presentation to the Public

Direct selling to the public

Ibiza July/2011

Catuaba - Ibiza

Growth strategy

Catuaba - Ibiza

Market Analysis

Current Customers

New Customers

Catuaba - Ibiza

Market Analysis
Current Products Current Customers Current Markets Current Thread Country Current Current Brands New Products New Customers New Markets New Threads Emerging Countries

New Brands

Catuaba - Ibiza

International Marketing Mix

4 - A
1. ASSORTMENT

2. AFFORDABLE

3. AVAILABLE

4. ANNOUNCEMENT

Catuaba - Ibiza

International Marketing Mix

4 - B
1. BEST

2. BARGAIN

3. BUFFER

4. BOMBARDMENT

Catuaba - Ibiza

International Marketing Mix

4 - P
1. PRODUCT

2. PRICE

3. PROMOTION

4. SOS(Var e Dif)

Catuaba - Ibiza

International Marketing Mix

4 - C
1. COSTUMER SOLUTIONS

2. COST EASY

3. CONVENIENT

4. COMMUNICATION THROUGH

Catuaba - Ibiza

Evaluation and controls

Market Share

Heart Share

Catuaba - Ibiza

Packing
The model of the package will be directed to the export-glass, with the product name and the outline map of Brazil and the phrase "The amazonic Purple Drink", which will sustain the marketing campaign. On the label, as well as the most popular beverage by the target audience in the world, there will be a brief product description, telling of the myths that the environment and its production in Brazil.

Catuaba - Ibiza

Conclusion

Catuaba - Ibiza

Grupo
Agradecem:
Bricio Molina de Castro - RA 07338973 Caio Gallego RA 07277742 Carolina Campos Diniz RA 07304504 Diogo Francisco Leonessa - RA 07299068 Felipe Marcus Lima - RA 07327281 Fernando Peres RA 07315054 Giovanni A. de Almeida Rodrigues 07318967 Juliana de Arajo M.M. Sarmento RA10168581 Larissa Fiorse Barbosa RA 06410930 Natlia Bueno RA 07278781 Karla Leite Rovere RA 07273469 Patrcia D. Puche 07294838 Rmulo Souza Bauli RA 07059074 Thatiane Fernandes Lepaldi RA 07281876 Victor Bracciali 06377006

Catuaba - Ibiza