CLEAN MAID SERVICES

ENTREPRENUERS
SHWETA JHA VIPIN NAIR PRABHAT SAGAR KARTIK SINGH SAJAL BELEL

INTRODUCTION
Clean Maid Services (CMS) is a residential maid service company serving upper middle class and higher income families in Mumbai. We will be servicing the current age busy working couples, working women and housewives in middle and upper middle class families. In the busy world we live in today, people are so busy with their jobs and family that they don't want to spend their free time cleaning. And most don't have the time. So they are forced to hire outside help for cleaning. These targeted families will be willing to pay a price for our service because of the high level of professionalism and trustworthiness that we offer.

VISION

To become a recognized and an organized brand in India, provide quality services and create an enriched employment for the whole CMS family.

MISSION

To lend a helping hand to the customer in completing their household chores by providing an efficient workforce in a completely trustworthy and professional manner. Our services will exceed the expectations of our customers.

OBJECTIVES
Respect: Spread equality and provide dignity to our employee class Responsibility: Be accountable for rendering services that leave a happy mark. To be accountable for incorporating a sense of dignity in our employees. Reticulation: Distribute our services through an efficient network, and thereafter take ourselves from national to global level. Recognition: Develop a brand image so that CMS earns recognition and is commonly known as a premier maid service provider.

KEY TO SUCCESS
The key to success is making yourself as useful as possible to others. Create an environment of employee empowerment from day one of operation to ensure that the employees feel self reliant and self sufficient and thus do their job efficiently. Pay attention to the needs of the clients and communicate this information effectively to our staff Listen to the needs of the needs of our staff and address them so as to inculcate a sense of belongingness amongst them Maintain professionalism and provide quality work Choose our employees well and train them effectively Provide services that exceed client expectations

COMPANY PROFILE
Clean Maid Services (CMS) will be opening 5 branches in two polish areas of Mumbai. One is going to be located at Chembur and the other one at Vashi. OWNERSHIP: Will be owned by the starting entrepreneurs Prabhat Sagar, Vipin Nair, Shweta Jha, Kartik Singh and Sajal Belel Would be a registered company .

Logo -

MARKET NEEDS
Professionalism Convenience Trustworthiness

MARKET TRENDS
Shifting slowly from individual service providers to companies Fixed timings of the household maids these days Unsatisfied with the current maid who has been there for 10 years or maybe more. These changes has cropped up the need of a company which caters to household works

LAUNCH PLAN

SERVICES OFFERED
Kitchen area cleaning all counter tops Washing clothes Clean House cleaning (dusting and cleaning of all surfaces, sweeping Clean inside/outside microwave and mopping floors,clothes and cleaning of doors and walls as of Soaking Wipe down cabinet facings needed) Using starch to wash clothes all appliances outside party wear Clean Dusting stainless appliances steel regular wear Polish Remove cobwebs Clean glass doors all Drying clothes Vacuum carpets Clean/sanitize/polish sinks sheets Bathroom cleaning Wash Change if needed floors Clean/sanitize sinks Furniture Dust ceiling fans cleaning Clean/sanitize tubs, shower, toilet Clean Clean mirrors and glass surfaces wall hangings Clean mirrors Clean Wipe window sills doors Dust light fixtures and bulbs Clean Clean glass doors baseboards Wash Floors bookson from bookshelves and clean Remove Clean prints windows/doors tile all garbage Clean Remove cabinet facings Clean Wash all floors Washing utensils Unusual jobs like cleaning small disasters from children and pets.

WE AT CMS ARE GOING TO FOLLOW CERTAIN POINTERS

Service Package will include: Benefits packagefor foremployers maids will include: Employment regulation Consistent quality Proper Licensing Free out patient, in patient services and free medicines for the maid and her Justified and consistent wages/cost per maid Get Clients family of five. No lapses in service delivery or unexpected absences One holiday per week Deliver Excellent Service Tailored services based on their individual household needs Compulsory health screening for maids every month Keep Supplies Stocked Healthier maids, which leads to better service industry Life insurance, gratuity, mediclaim and short term savings schemes for all Stick To A Schedule maids Refund for the customer if any precious item is broken or misplaced Employee provident fund and pension plan for those employees who are with (glasses, vase) the company for more than 10 yrs. Proper spic and span work Crche service, education vocational training for all maids and her children Work will be customized tobags meet customer needs Free notebooks, covers and for the children of our staff Maids be replaced if protection their performance Access will to Womens rights services. is not satisfactory Since out targeted customers are working couples we will maintain a set Gifts per month for five best workers. Gifts would include renovating their houses painting their houses, buying them kitchen appliances or tv sets etc of key of every household with us. It will be ensured that no item will be Monthly scholarship for the children of the best worker (maid)of their misplaced from their houses. Also we guarantee the safety houses.

PRODUCTION PROCESS AND DEVELOPMENT STAGES

Idea Generation Market Growth : The growth rate for this market is forecasted to stay atScreening 13% for the next four years. Idea Target Market and Customer Base: The target market of CMS is the upper middle class and the middle class section of the Indian society Idea Development Marketing Research: How price sensitive consumers are? What services they valued the most? How many different cleaning services they have used in the last few years? How often they employ a service Competitor Analysis: Domestic Maids, Competing Companies Market Size and Potential

MARKETING AND COMMUNICATION

Unique Selling Point (USP): A centralized check in system which will record daily attendance, daily working hours, check- in and check-out time of the maids from the place of residence of our customers Registration of every maid in the local police station Daily system supervision by the administrator Proper uniform for the maids Mobile phones to keep a track of the maids in case of thefts or other such situations

TOOLS OF MARKETING AND COMMUNICATION

TV Advertising Press Advertising Radio Advertising Cinema Advertising Sponsorship Leaflet Distribution SMS Campaigns Ambient Advertising Outdoor Advertising Direct Mail Telemarketing

SWOT ANALYSIS
STRENGTHS Care and respect for employee and their family. Advertisement and promotions about the company. Involving maid and working force into administration and management. Competing and gaining expertise on core job of cleaning job that a middle class generally demand for, and keeping the services range low initially (targeting one territory at a time). WEAKNESSES Availability of experienced workforce.

THREATS No proper labour law, protecting the labour class of maids and cleaners. Hard to penetrate already existing unorganised sector of maids.

OPPORTUNITIES Availability of large potential market. Increasing number of working women in the upper-middle class and middle class family. Need and desire for improving standard of living in the underprivileged class.

SUPPLY CHAIN MANAGEMENT

SCM is management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers in a supply chain. There are four major decision areas in supply chain management: Location Inventory Transportation (distribution),

MARKETING MIX
Product: Place: this The includes initial positioning the services of that CMS Price are services provided it would by CMS bewhich in Chembur include: and Promotion: Vashi cleaning in Mumbai in theand state of Maharashtra for first 3 years of the House (dusting cleaning of all surfaces, sweeping and mopping Rate Word of mouth operations CMS.The to choose these locations was to cater to a of floors, andof cleaning ofreason doors and walls as needed) Base Price (1bhk-500sqft, Additional (per month) Print Media part of population which is ready to buy these services at the given price. Particulars per month/5 furniture/3 Furniture cleaning Per sqft Per furniture Per person people) CMS will diversify its services in its 3rd year of operations to one branch in Advertisements Washing utensils Pune in Maharashtra and one branch in Gujarat. The exact location of the House Cleaning Washing clothes to put up in Gujarat would be decided branch Brooming &be Mopping 700 50p after conducting a Drying market clothes research in that region. 150 Furniture cleaning 5 Washing Utensils 500 60 Bathroom and kitchen area cleaning Washing clothes 200 50 Unusual jobs like cleaning small disasters from children and pets.
Drying clothes 40 10 Bathroom and kitchen area cleaning Unusual jobs like cleaning small disasters from children and pets. 100 complimentary 10p ----