WestWard Exports Limited

Brief Introduction…
► Westword Exports was a private garment export company
established in the year 1971, a family run business, all four
directors being brothers.
► Over the past 14 years the exports of company had grown
from Rs. 0.71 million (1972) to Rs. 59.76 million (1984).
► Company owned no manufacturing facility of any kind, it
purchased cloth from six different textile mills and had the
cloth dyed and printed and then passed on to 138 switching
subcontractors.
► The company was expanding the product line and by the
year 1983 it was exporting about one million garments in
over 100 basic designs.
 Introduction contd……
► Since the company got things done through subcontractors
the managerial control of the operations became quite
challenging.
► The directors felt the heat of the changing situation and
decided to hire some professional assistance to bring more
control over the operations.
► As a result Mr. Mahmood who had about 15 years of
marketing and sales experience was hired in the year 1983
to be the general manager.
► Mr. Mahmood determined that if company was to remain
in the business it must eliminate haphazardness in its
operations like no proper costing, no scheduling, no status
reports and no follow up charts etc.
 Introduntion contd……
► However when Mahmood started to implement some new
systems and procedures, but Mr. Saleem who joined the
company in the year 1973 the senior most supervisor of the
entire manufacturing process refused to go along with him.

► Mr. Saleem views were like all these luxuries are alright for
big companies but not for companies like us.

► But Mahmood was confident that company did need a

change as soon as possible and he would not be able to do
the job unless he could overcome Saleem’s reluctance to
accommodate his new systems.
 YES - Westward Exports
needs change
► Mr. Mahmood concluded that the company was all so
nebulous – not clear in operation.

► A proper system to cure the lack of control is required.

Hence change is important.

► If you want to truly understand something, try to change it.

- Kurt Lewin.
 EFFECTS OF CHANGE
► A proper system of control can bring proper costing,
schedules, balance sheets and follow-up charts.

► Improves business and managerial challenges can be met.

► Company can overcome any problems easily in the long run

with better control.

► It will be capable to withstand the tough competition in the

export industry.
 Mr. Mahmood’s Mistake
► Mr. Mahmood failed to convince the importance of the new
system and started implementing them directly.

► Should have gained the trust of Mr.Saleem since he is the

senior supervisor and close to the directors.

► Lack of self- confidence and doubtfulness in his experience.

► Should not bring drastic change,it won’t be a adoptable by

the employee,he has to take a step by step changes to
implement management information system.
 Handling the current
situation
► Since Mr. Mahmood has been facing opposition from Mr.
Saleem for implementing his new systems so he should first
explain the importance of the new system and advantages
of having such system in the company.

► Mr. Mahmood should try to convince Mr. Saleem saying

that thought he is capable enough of handling the company
without any specific system, but on a long run prospective
there is a necessary for a particular system which company
needs to follow to remain in business.

► Hence thereforth without any specific system company

cannot depend on an individual for a long time as he\she
will leave the company after retirement.
 SALEEM’S NOT FOR US
THOUGHT
► CONTROLLING MEASURES and INFORMATION
GATHERING (or) GIVING is independent of size of the
company.
► Small companies also need all these aspect as much
as big companies.
► Coordination with employee and the subcontractors is
the main key to improve the company.
► Clerical work to employee is not a burden,its inevitable
one.
► If there is a problem in the company- physically means
we have to see the blue print of the company,
managerial means we have to see the follow up chat,if
both are not available ,think out the problem arise.
Thank you...