IBM REZA GANTENG PARRRRAH

Novi Amalia Santika Putri Meyta Hana Merlyana Irnanta Wahyu Andari Reza Fahlevi Anduk Shielda Fahreisa Ranie

CORE VALUES AND THE CONSISTENCY OF THEIR VISUAL IDENTITY (BRAND IMAGE)

CORE VALUES What are IBM's core values? Dedication to every client's success Innovation that matters, for our company and for the world Trust and personal responsibility in all relationships Dedication to every client's success Innovation that matters, for our company and for the world trust and personal responsibility in all relationships.

VISUAL IDENTITIES

IBM Logo

IBM has one of the worlds most recognizable logos. Maintaining its integrity is an essential part of protecting the brand. The 8-bar blue logo is more than a signature to our ads or a name on our products and services. To customers, it is a promise that represents trust, value, quality and advanced technology. In a world of confusing, competitive ads and product claims, the IBM logo is uniquely reassuring, conveying authenticity, reliability and quality. The IBM logo is present on every form of IBM communication.

Color of the IBM Logo IBM has one logo, which may appear only in black, white, or IBM Blue. The logo should appear consistently and without alteration, as shown here. On a white or light background, use the IBM logo in black or IBM Blue. On a black or dark background, use the IBM logo in white or IBM Blue. The color itself is an important symbol of IBM, and should be specified for printed documents using Pantone 2718 as a spot color whenever possible. Use of this spot color is necessary when setting the logo in IBM Blue on a colored background

CORPORATE CULTURE

IBM is an international corporation with operations in more than one hundred and sixty countries in such far away places as Brazil, Thailand, Israel, Singapore and Hungry. Clearly, no one single type of universal IBM organizational culture exists as national, regional, cultural, and linguistic variables abound. However, by concentrating on the IBM organizational culture of the United States, the birthplace and headquarters of IBM. Perhaps, we will gain a solid foundation of the organization behavior of IBM worldwide

1. IBM recognizes and encourages innovation and risk taking Innovation, specifically high tech innovation, is perhaps the prime reason for IBMs dominant position in the marketplace 2. attention to detail Clearly, management demands that employees display expert precision, analysis, and detail 3. Outcome orientation scores relatively high The outcome, vision, or big picture is regularly stressed in monthly department meetings 4. People orientation 5. Team Orientation 6. Employees are expected to be aggressive and competitive but not necessarily towards each other 7. Stability, is definitely low in my organization. Personnel and managerial changes are constant.