IFB Ltd.

Mehta Ritin Mistry Meghal Mistry Nikesh Vinu Nakum

Content..
IFB Group IFB Group structure Products (Innovation and Quality) Existing Marketing Practices Suggestions

IFB Group Structure

IFB Group

IFB Industries

IFB Agro

IFB Automotives

Home Appliances

Fine Blanking

IFB Industries..
Established in 1974

Collaborated with Hienrich Schmid AG of Switzerland by Mr. Bijon Nag

Engineering and manufacturing Bangalore. divisions are located at Kolkata ,Goa &

The company has total of nine (9) Fine Blanking Presses, capacity range from 90T to 800T.

Manufacture and sale of Home appliances and fine balking products. Company drive its 85% of the revenue from home appliances and rest 15%

comes from fine blanking components.

Contd..
Gross Turnover for the year grew by 22% to Rs. 939.92 crores and 13.9% market share The Company has a clientele list which includes Ford, Hyundai, Maruti, Tata, Mahindra etc.

VISION
IFB will be synonymous with Innovation & Technology in its chosen fields of business activities. IFB will excel in Quality & Services to be in consonance with Global Standards.

IFB Agro..
Public Limited Company Chairmen of the company is Mr.Bijon Nag The Corporate office is situated at EM Bypass, Kolkata, West Bengal. Company has recorded gross turnover of Rs.756.27 crores recording a

growth of 29.34%.
Engaged in the business of manufacturing alcohol, beverages ,marine foods both for domestic & export markets.

Contd..
The Plant is located at E.M. Bypass, Kolkata within 15Kms of traditional farming of Bengal having capacity of 1500MT annually. It is certified by the US Food and Drug Administration (USFDA) and the European Union (EU).

VISION
All our products and services must exceed customer's expectation.

IFB Automotives
It is pioneered in India the manufacture of fine blanked automotive

components, seating systems, door systems and automotive motors to

meet the growing needs of the auto industry. The company has built a reputation as a leading technology provider for safety critical and comfort related products in the automotive

sector.
IFB Automotive emerged as the strategic partner to all automobile manufacturers in the development and supply of safety critical, comfort products and assemblies

VISION
To be the vehicle manufacturers first choice for safety and comfort related products through innovation and quality excellence.

IFB Automotives

IFB Industries Products..

Home appliance products
Washing machines Microwave ovens Domestic and commercial dish washers Dryers Kitchen appliances Commercial laundry products.
Cushion plates for seat recliners Tongue for seat belt assembly Door latches Gate assembly for gear transmission Gear shift selectors Gear shift interlocks and gear shifters for transmission Rotor segments for aircrafts Plate valves for compressors; and face comp drives, gears, cam plate assemblies, and sprockets for two wheeler.

Fine blanking products

IFB Agro Products..

Agro industry products

Distillery
Grain based distillery having capacity of 60KLPD Smirnoff, DIAGEO Leonov ,Volga ,Russki Vodka Goldcup , Benjamin Brandy Jubilation, Matured XXX , Baluba Rum Blue Lagoon Gin 3 Cheers Whisky India Made Indian Liquor (IMIL), popularly known as country spirit. IFB ready to cook (raw) and ready to fry sea food products.

IMFL

IMIL

Marine

Existing Marketing Strategies

Believes in word of mouth publicity Good and Efficient Customer Service

Quality Products

Suggestions..
Training and demo piece display to dealers Exchange offer for existing customer IFB has less number of dealer - which need to be increased to be in market.

IFB is Premium brand - it should work upon price so middle class can
afford it.

Awareness base is low of IFB -More Advertisement is required. More promotional and sales offers are required to beat competitors like LG and Samsung.

Contd..
For fine blanking products more focus required on non-auto segments and overseas car manufactures. For agro industries strategies of targeting different age group is requires

to be adopted.

Thanks..