How to use GOOGLE ANALYTICS?

(A dummys guide)

Step 1

Sign Up

Go to your desktop

Click icon to open your internet browser

In your browser Type: www.google.com/analytics

Then click ENTER

This page appears

Click here to create an account

Create a Google account

Enter first name here

Enter last name here

Enter current email address here

Create password here

Confirm password here

Click here to choose birth month

Enter birth date here

Enter birth year here

Enter mobile phone number here

Enter verification text here

Click here to choose country

Click here to agree to terms of service and privacy policy

Click here to proceed to next step

An email is sent to verify email address

Go to your email

Click here to open email

Click here to verify account

Verification successful!

Click here to go to Google Analytics

Process overview of application

Click here to sign up

This page appears

Note
For the purpose of this tutorial, a website is chosen for tracking

Click here to track website

Click here to select a tracking method

Enter new account name here

Enter new website name here

Enter website URL here

Click here to select industry category

Click here to select country

Click here to select reporting time zone

Click here to set data sharing

Click here to get tracking ID

Read Terms of Service Agreement here

Click here to accept

Successfully acquired tracking ID!

This page appears

Step 2

Add tracking code

Right click here to copy tracking ID

Log in to your website

Click here to go to settings

Click here to go to other settings

Right click here

Click here to paste tracking ID

Tracking ID installation done!

Verify set up if working

Log in back to your analytics account

Click here to go to admin

This is the admin page

Click here to select account

Click here to select property

Click here to get tracking info

Click here to see tracking code

Tracking ID status

Step 3

Learn about your audience

Go to Reporting

Click here to close this box

Viewing the Audience Reports

Click here to set date to view

Example of date selection

Click here to apply

Audience overview: no visits

Audience overview: with visit(s)

See number of visits here

What is this?

See number of unique visitors here

What is this?

See number of pageviews here

What is this?

See number of pages/visit here

What is this?

See average visit duration here

What is this?

See bounce rate here

What is this?

See percentage of new visits here

What is this?

See graph here

Click here to see graph by month

This is the graph for a month

And here

Click here to see the language used by visitor(s)

See language used here

Click here to see country of visitor

See country here

Click here to see city of visitor

See city here

Click here to see browser used by visitor

See browser used here

Click here to see operating system used

See operating system used here

Click here to see service provider used by visitor

See service provider used here

Viewing the Real Time Reports

Click here to view real time reports

Overview of real time report with one visitor

Click here to view locations

This is the data for locations

View top locations here

Green indicates an increased movement in the data

Red indicates a decreased movement in the data

Click here to view traffic sources

This is the traffic sources report

Click here to view content

This is the content report

Click here to view Events

This is the events report

Click here to view conversions

This is the conversions report

Viewing the Behavior Reports

Click here to view behavior

Overview of all visits according to behavior

This list the page(s) of site content viewed by visitor

Click here to view page title

Page title with number of page views is listed here

Click here to view search term(s) used to search site

Which for this page shows no data

Click here to view event category

Which also shows no data for this page

There are a lot of data generated by Google Analytics, do not be overwhelmed. The important thing is, you know how to use such data to serve your purpose.

And the two most important purpose of generating these data is: knowing and understanding your audience and taking action to serve your audience well, through your website.

Congratulations!!!
You can now track your websites visitor activities, understand your target market and act on serving your clients better by using Google Analytics!

"One discipline always leads to another discipline." -- Jim Rohn

Thank you very much!

By: Fivemay Reston Huervas