Bisleri

Presented by:
ISHAAN YADAV PIYUSH JAIN GEETA BHARADWAJ NISHI BHATT SHAHRUKH MOHSINI SUBHANKAR SARKAR HEMANGI KEWLANI MANAV SHARMA

Presented to:
Dr. NEEVA BHANDARI

CONTENTS
1. 2. 3. 4. 5. 6. 7. 8. 9.

History Introduction Survey observation Targeting Mission Source Sizes of bisleri Methodology Achievement

HISTORY
FOUNDED HEADQUARTERS 1965 FELICE BISLERI MUMBAI,INDIA

KEY PEOPLE
PRODUCTS PARENT WEBSITE

RAMESH.J.CHAUHAN(CHAIRMAN)
BOTTELED WATER PARLE BISLERI LTD

www.bisleri.com

INTRODUCTION
Bisleri was originally an Italian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri then was introduced in Mumbai in glass bottles in two varieties bubbly & still in 1965. Parle bought over bisleri (India) ltd. In 1969 and started bottling water in glass bottles under the brand name bisleri.

The brand name bisleri is so popular in India that it is used as generic name for bottled water.

CONT.
Later Parle switched over to (Polyvinyl Chloride) pvc nonreturnable bottles & finally advanced to PET containers.
In 1995 Ramesh J. Chauhan started expanding bisleri operations.

CONT.
Bisleri Is a brand of bottled water in India. Bisleri has 60% market share in packaged drinking water in India.

Product range comprises of two variants : bisleri with added minerals & bisleri mountain water.
It is available in 7 pack sizes: 250ml cups/bottles, 500ml, 1 liter, 1.5 liter, 2 liter, 5 liter, and 20 liter. Its operations run throughout the subcontinent of India and is one of the leading bottled water supplying companies in India.

Bisleri is most preferred because of its availability

Bisleri is considered hygienic

Bisleri scores above the other brands in terms of brand awareness

Majority of the people ask for bisleri when they purchase packaged drinking water

Why people drink Bisleri there are reasons

OBSERVATION According to survey

The observation shows that most of the population in Mumbai & its region agree that people are getting health conscious now-a-days. Preference more for mineral/packaged water over normal water because of hygiene. According to survey, 35% of retailer go in for advertised products and not for non advertised products

Targeting
Organizations Wholesalers Retailers Customers/Individuals
Price of the bottle is such that can be affordable to the all segments Company is planning to target more towards lower segment and middle segment people

MISSION
To provide the highest quality product, keeping in mind

all aspects including freshness, purity and safety, and making it easily available to the consumer at a very affordable price.

BISLERI HAVE TWO VARIANT.

VARIANTS/TYPES

BISLERI WITH ADDED MINERAL BISLERI MOUNTAIN WATER

SOURCE
BISLERI ADDED MINERAL
GROUND WATER

BISLERI MOUNTAIN WATER

PURE RIVER WATER

TUNNELS & RAINS

MOUNTAIN WATER

VARIOUS SIZES OF BISLERI BOTTLES

500 ml 250 ml 1 litre 2 litre 1.5 litre

20 litre jars

5 litre

PRICING STRATEGY (for customers)

Sizes of Bottles 250 ml Price per Bottle (Rs.) Rs.6 Target Consumers

Teenagers, School Students, College Students, Road sides Consumers General Consumers, traveler Consumer demanding the little more water at just little more price Small Office, household, Shopkeeper Household, Shopkeeper, Institute, office, Showrooms School, Colleges, Malls, Weddings, Events

500 ml 1 ltr 1.5 ltr 2 ltr 5 ltr 20 ltr

Rs.10 Rs.18 Rs.22 Rs.26 Rs.50 Rs.200

MARKET SHARE
AQUAFINA 14% KINLEY 10%

% SHARE OF MARKET
LOCAL BRAND 16% BISLERI KINLEY AQUAFINA LOCAL BRAND BISLERI 60%

EXPERIENCE AND CAPTURED RECEIVED A CERTIFICATION 60% MARKET OF HONOUR OF FROM BIS. PACKAGED MOST TRUSTED DRINKING BRAND TWICE. WATER.

THANK YOU