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Non-store Retailing

Jay Mark T. Paracuelles

Non-store Retailing
Direct Selling Telemarketing Automatic Vending

Major Forms of Non-store Retailing

Online Retailing Direct Marketing

Non-store Retailing
Direct Selling -direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office. 2 Kinds: 1. Door-to-Door 2. Party Plan

Non-store Retailing
Direct Selling
Door-to-Door Party Plan

Non-store Retailing
Direct Selling Telemarketing Automatic Vending

Major Forms of Non-store Retailing

Online Retailing Direct Marketing

Non-store Retailing

-using the telephone to interact with and sell Telemarketing directly to consumers.

Non-store Retailing
Direct Selling Telemarketing Automatic Vending

Major Forms of Non-store Retailing

Online Retailing Direct Marketing

Non-store Retailing

-Non-store retailing that makes it possible to serve customers where stores cannot. Automatic Vending

Non-store Retailing
Direct Selling Telemarketing Automatic Vending

Major Forms of Non-store Retailing

Online Retailing Direct Marketing

Non-store Retailing

-Online retailing allows consumers to search for, evaluate, and order products through the Internet.

Online Retailing

Non-store Retailing
Direct Selling Telemarketing Automatic Vending

Major Forms of Non-store Retailing

Online Retailing Direct Marketing

Non-store Retailing

-Using advertising to contact consumers who, in return, buy products without using a retail store 3 kinds: 1. Direct Mail 2. Catalog Retailing 3. Televised Shopping

Direct Marketing

Non-store Retailing
Direct Marketing
Direct Mail Catalog Marketing Televised Shopping

Non-store Retailing
Forms of Non-store Retailing
High
Active customer involvement
Direct Marketing
On-line retailing Direct selling Telemarketing

Automatic vending

Television home Direct mail shopping and catalogs

Low Low Active retailer involvement High

Retail Management
The Retailing Mix
Product Personnel Promotion

Presentation Price

Place

Retail Management
The Retailing Mix
Variety and assortment Sales assistance Customer services Pricing Credit Guarantees and exchanges Alterations and adjustments Store image and atmosphere Parking Delivery

Store location Distribution centers Warehousing Transportation Handling goods Packing

Consumers

Personal selling Advertising Window displays Internal displays Public relations Store layout Catalogs Telephone sales

Retail Management
The Retailing Mix
Personal selling Advertising Window displays Internal displays Public relations Store layout Catalogs Telephone sales
Variety and assortment Sales assistance Customer services Pricing Credit Guarantees and exchanges Alterations and adjustments Store image and atmosphere Parking Delivery

Consumers

Store location Distribution centers Warehousing Transportation Handling goods Packing

Retail Management
Physical Distribution

The Retailing Mix

Store location Distribution centers Warehousing Transportation Handling goods Packing

Personal selling Consumers Advertising Window displays Internal displays Public relations Store layout Catalogs Telephone sales

Variety and assortment Sales assistance Customer services Pricing Credit Guarantees and exchanges Alterations and adjustments Store image and atmosphere Parking Delivery

Retail Management
Presentation of the Retail Store

Factors in Creation of a Stores Atmosphere

Trends in Retailing
Trends in Retailing
Entertainment

Trends in Retailing

Convenience and Efficiency

Customer Management

Trends in Retailing
The Wheel of Retailing
2. Outlet now has: Higher prices Higher margins Higher status As more time passes, outlet adds still more services 3. Outlet now has: Still higher prices Still higher margins Still higher status

Passage of time As time passes, outlet adds services


4. New form of outlet enters retailing environment with characteristics of outlet in Box 1

1. Outlet starts with: Low prices Low margins Low status

Market share or profit Early growth


Value-retail stores On-line retailers Single-brand stores Single-price stores Factory outlet stores Warehouse clubs

The Retail Life Cycle

Trends in Retailing

Accelerated development
Profit Market share

Fast food outlets Convenience stores Supermarkets

Maturity Decline

Department stores

Malls (?)

Catalog Retailers General store

Future Changes in Retailing


Impact of Technology
Changing Shopping Behavior Importance of Brands

Lands End Advertisement

egift Advertisement

Network MCI Call Centers Advertisements

Sams Club Advertisement