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Establishment Year : 1984 Nature of Business : Manufacturer & Exporters Level to Expand : International
Rasna is a brand owned by Poima Industries which introduced and nurtured the concept of soft drinks concentrate (SDC) in Indian market . It was the first brand in the country that provided consumers real fruit like flavor & taste .
Rasna
is proud to receive the Superior Taste Award 2008 instituted by The International Taste & Quality Institute, Belgium . Rank no.1 in the beverage category as Most Trusted Brand of India by Economic Times Cola Cola introduced as a non aerated cola at Re.0.50 per glass for the first time in the world.
Rasna claims 97.2% market share in non carbonated soft drink concentrate powder (afaqs.com).
Demographic
Suppliers
Public
Economic
Company
Customers
Competitors
Market Intermediaries
The Microenvironment
Customers
Rishi
Galav Herbs and Herbal Products (Gwalior) material Lemon Grass ( Jodhpur) International (Gujrat)
SCAT
Jagshar
Retail 7
stockiest (2500)
Distributing Branches
35
Individuals
Householders
ScioCultural
Economic
Political Technological
Demographic
Rasna Utsav Rasna Nimbu Pani Rasna Orange Rasna Mango Rasna Cola-Cola Rasna Fruitplus Rasna mango Rasna orange Rasna lemon Rasna pineapple Rasna 1 ka 2 Rasna mango Rasna orange
Delhi Lucknow Ghaziabad Dehradun Ambala Ludhiana Chandigarh Parwanoo Jammu Kolkata Bhubaneswar Patna Ranchi Guwahati Ahmadabad Bangalore
Jaipur Nagpur Indore Raipur Jabalpur Mumbai Bhiwandi Pune Goa Chennai Trichi Alwaye Secunderabad Vijayawada
Communication
:-through attractive banners, posters , news papers etc Activities promotion Outdoor TV channels Celebrity promotion Anupam Kher Kapil Dev Karishma Kapoor Hrithik Roshan Vivian Richards Paresh Rawal Johny Lever
Opportunity
through Best International Practice Benchmarks Consolidation of Suppliers and Vander Managed Inventory (VMI) to slash sourcing costs Process and Technical improvements to lower Production & formulation coats Investments in ERP applications and technology to improve chain efficiencies
Relationship with Children Marketing and Brand Building Strong Distribution Expertise in Flavor Technology Advanced Manufacturing Facility
Efficient Management of the Production and Market environments will be harnessed further to bring to the Global consumers, technologically superior products in fruits, vegetables, beverages, confectioneries... to be a world leader in the Processed Food Industry. A Present focus is towards bringing to the Global Consumers Ethnic recipes and Food Products from India
TO
SHARAT EK GHOONT
Rasna Orange
Rasna Jucy
Rasna Utsar