Scribd Logo
Hochladen

Willkommen bei Scribd!

  • Smart Water Bottels: We Care For You

    Hochgeladen von

    Shrikant Sabat
    65 Ansichten18 Seiten
    This document discusses marketing strategies for smart water bottles. It segments the target market geographically to Mumbai and New Delhi, and demographically to ages 18+ from SEC A1-A3 socioeconomic classes. The product is positioned as a quality, hygienic option for health-conscious, status-seeking upper middle and high-income consumers. The purifying water bottle removes chemicals through a 5-minute filtration process and sells for Rs. 400 or more through both physical and online retail channels. Promotion strategies include TV, print, outdoor, and digital advertising.

    Originalbeschreibung:

    how to make business plan for any product or services

    Originaltitel

    Business Plan

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Verfügbare Formate

    PPTX, PDF, TXT oder online auf Scribd lesen

    Stufen Sie dieses Dokument als nützlich ein?

    Sind diese Inhalte unangemessen?

    Dieses Dokument melden
    This document discusses marketing strategies for smart water bottles. It segments the target market geographically to Mumbai and New Delhi, and demographically to ages 18+ from SEC A1-A3 socioeconomic classes. The product is positioned as a quality, hygienic option for health-conscious, status-seeking upper middle and high-income consumers. The purifying water bottle removes chemicals through a 5-minute filtration process and sells for Rs. 400 or more through both physical and online retail channels. Promotion strategies include TV, print, outdoor, and digital advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    65 Ansichten18 Seiten

    Smart Water Bottels: We Care For You

    Hochgeladen von

    Shrikant Sabat
    This document discusses marketing strategies for smart water bottles. It segments the target market geographically to Mumbai and New Delhi, and demographically to ages 18+ from SEC A1-A3 socioeconomic classes. The product is positioned as a quality, hygienic option for health-conscious, status-seeking upper middle and high-income consumers. The purifying water bottle removes chemicals through a 5-minute filtration process and sells for Rs. 400 or more through both physical and online retail channels. Promotion strategies include TV, print, outdoor, and digital advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 18

    SMART WATER BOTTELS

    WE CARE FOR YOU.

    WHY THIS PRODUCT?

    WHY PLASTIC BOTTELS ARE BAD FOR YOU?

    Polychlorinated Biphenyls (PCBs) Biphenyl (BPA) Polyvinyl Chloride (PVC)

    SEGMENTATION

    Segmentation
    GEOGRAPHIC

    Mumbai and New Delhi

    PSYCHOGRAPHIC Lifestyle Status and Health Conscious DEMOGRAPHIC Age 18+ years Gender Male and Female BEHAVIORAL Benefit Quality & Hygienic Product

    Target Group

    SEC A1, A2 and A3 Health conscious and status seekers Upper middle class and above High disposable income family

    Positioning

    We position our self as an consumer durable brand for the upper middle class and above who seek quality products and are health conscious.

    Marketing Mix

    What are we offering ?

    Our product Purifier water bottle has 100% chemical free water purification technology to deliver safe drinking water on the go. Available in Fancy Look and Light colors. Capacity of our Bottle will be 1 liter. Water gets purify in just 5 minute.

    Technical specifications
    Capacity Outer body Inner body Lower filter Digital display Battery Sensor Upper cap Copper Thermoplastic

    = = = = = = = = = =

    1 Liter Thermoplastic Copper Alum + Alkali 8*2 lcd Display 5 Vdc Ultrasonic Sensor 1.5 ID 60 Gms 35 Gms

    Pricing

    Our products are available at price Rs 400 Onwards.


    Our products are world class quality products

    Place

    Mumbai and New Delhi


    Shop In Shop Online Portals

    Promotion

    TVC
    Print Outdoor Digital

    Television

    Print Advertising

    Our ad will be on back page of the paper.


    Our ad size will be one fourth page.

    Outdoor Advertising

    We will have hoardings at each of the places within a radius of 5 km.

    Digital Initiative

    Have own website with online booking.


    Campaign on Facebook like upload your best photo with purifier water bottle. Advertise on You tube.

    Costing
    Material Copper Thermoplastic Upper cap Filter Sensor Lcd Mfg cost Over heads Transportation Rs. 50 40 5 100 20 25 20 10 5

    TOTAL
    Margin @ 40% Total

    275
    110 385

    Das könnte Ihnen auch gefallen