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Chapter 10
Supply Chain Strategy
OBJECTIVES
Supply-Chain
Management Measuring Supply-Chain Performance Bullwhip Effect Outsourcing Value Density Mass Customization
McGraw-Hill/Irwin 2006 The McGraw-Hill Companies, Inc., All Rights Reserved.
Supply-chain is a term that describes how organizations (suppliers, manufacturers, distributors, and customers) are linked together
Suppliers Service support operations Transformation Local service providers Localization Customers
Services
Inputs
Output
Suppliers
Manufacturing
Distribution
Customers
management is a total system approach to managing the entire flow of information, materials, and services from raw-material suppliers through factories and warehouses to the end customer
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In situations where distribution inventory is dominant, Weeks of Supply is preferred and measures how many weeks worth of inventory is in the system at a particular time
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Bullwhip Effect
The magnification of variability in orders in the supplychain
Retailers Orders Wholesalers Orders Manufacturers Orders
Time
Time
Time
Hau Lees approach to supply chain (SC) is one of aligning SCs with the uncertainties revolving around the supply process side of the SC A stable supply process has mature technologies and an evolving supply process has rapidly changing technologies Types of SCs Efficient SCs Risk-Hedging SCs Responsive SCs Agile SCs
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Supply
Risk-Hedging SC
Ex.: Hydroelectric power
Agile SC
Ex.: Telecom
Uncertainty
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What is Outsourcing?
Outsourcing is defined as the act of moving a firms internal activities and decision responsibility to outside providers
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Reasons to Outsource
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Value Density
Value
It
is used as an important measure when deciding where items should be stocked geographically and how they should be shipped
2006 The McGraw-Hill Companies, Inc., All Rights Reserved.
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Mass Customization
Mass customization is a term used to describe the ability of a company to deliver highly customized products and services to different customers
The key to mass customization is effectively postponing the tasks of differentiating a product for a specific customer until the latest possible point in the supply-chain network
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