Slide 10.

Chapter 10
Change management

Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

Slide 10.2

Learning outcomes
Identify the different types of change that need to managed for e-commerce Develop an outline plan for implementing e-commerce change Describe alternative approaches to organizational structure resulting from organizational change.

Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

Slide 10.3

Management issues
What are the success factors in managing change? Should we change organizational structure in response to e-business? If so, what are the options? How do we manage the human aspects of the implementation of organizational change? How do we share knowledge between staff in the light of high staff turnover and rapid changes in market conditions?
Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

Slide 10.4

Key change management issues

Schedule what are the suitable stages for introducing change? Budget how do we cost e-business? Resources needed what type of resources do we need, what are their responsibilities and where do we obtain them? Organizational structures do we need to revise organizational structure? Managing the human impact of change what is the best way to introduce large-scale e-business change to employees? Technologies to support e-business change the role of knowledge management, groupware and intranets are explored Risk management approaches to e-business led change
Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

Slide 10.5

Figure 10.1

Key factors in achieving change

Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

Slide 10.6

Table 10.1

The 7S strategic framework and its application to e-business management

Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

Slide 10.7

The 7S strategic framework and its application to e-business management (Continued)

Table 10.1
Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

Slide 10.8

Table 10.2

Alternative terms for using IS to enhance company performance

Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

Slide 10.9

Scale of change
Hammer and Champy (1993) defined BPR as the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance, such as cost, quality, service, and speed Fundamental rethinking re-engineering usually refers to changing of significant business processes such as customer service, sales order processing or manufacturing radical redesign re-engineering is not involved with minor, incremental change or automation of existing ways of working. It involves a complete rethinking about the way business processes operate
Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

Slide 10.10

Scale of change (Continued)

dramatic improvements the aim of BPR is to achieve improvements measured in tens or hundreds of per cent. With automation of existing processes only single figure improvements may be possible critical contemporary measures of performance this point refers to the importance of measuring how well the processes operate in terms of the four important measures of cost, quality, service and speed

Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

Slide 10.11

Figure 10.6

Stages in developing an e-business solution

Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

Slide 10.12

Summary of alternative organizational structures for e-commerce suggested in Parsons et al. (1996)
Figure 10.9
Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

Slide 10.13

Table 10.5

Facilitating organizational change through a transition model

Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

Source: The middle column is based on a summary of the commentary in Hayes (2002)

Slide 10.14

Table 10.5

Facilitating organizational change through a transition model (Continued)

Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, Marketing Insights Limited 2009

Source: The middle column is based on a summary of the commentary in Hayes (2002)