PRINGLES

Invented by Fredric Baur & Alexander Liepa

hISTORY

Pringles is a brand of potato and wheat-based stackable snack chips owned by the Kellogg o!pany" #riginally !arketed as $%ringles &ewfangled %otato hips$' %ringles are sold in !ore than ()* countries' and have yearly sales of !ore than +,-(") billion" .hey were originally developed by %rocter & /a!ble 0%&/1' who first sold the product in (234" %&/ sold the brand to Kellogg in 5*(5"

were first sold in #ctober (234' and distributed internationally by (246" %&/ wanted to create a perfect chip to address consu!er co!plaints about broken' greasy' and stale chips' as well as air in the bags" .he task was assigned to che!ist Fredric Baur' who' fro! (263 to (267' created %ringles8 saddle shape fro! fried dough' and the can to go with it" Baur could not figure out how to !ake the chips taste good though' and he eventually was pulled off the %ringles 9ob to work on another brand" In the !id-(23*s' another %&/ researcher' Alexander Liepa of :ontgo!ery' #hio' restarted Baur8s work' and set out to i!prove on the %ringles taste' which he succeeded in doing" ;hile Baur was the true inventor of the %ringles chip' according to the patent' Liepa was the inventor of %ringles"

sales

In April 5*((' %&/ agreed to the -5"<6 billion sale of the brand to =ia!ond Foods of alifornia' a deal which would have !ore than tripled the si>e of =ia!ond?s snack business" @owever' the deal fell through in February 5*(5 after a year-long delay due to issues over =ia!ond?s accounts" #n :ay <(' 5*(5' Kellogg o!pany officially acAuired %ringles for -5"326 billion as part of a plan to grow its international snacks business" .he acAuisition of %ringles !akes Kellogg the second-largest savory snacks co!pany in the world"
Fredric Baur

flavors

%ringles co!e in !any flavors" ,tandard flavors include original' salt and vinegar' sour crea! and onion' cheddar cheese' ranch dressing' barbecue' and loaded baked potato" ,o!e flavors are distributed only to li!ited !arket areas" For exa!ple' prawn cocktail' wasabi' and curry flavors have been available in the +nited Kingdo! and the Bepublic of Ireland"

Other flavors

#ccasionally' %&/ produced li!ited edition runs" ,easonal flavors' past and present' include ketchup' >esty li!e and chili' chili cheese dog' $pi>>alicious$' paprika' .exas BBC sauce' buffalo wing" A $low-fat$ variety was also sold" Dxa!ples of li!ited edition flavors include honey !ustard' cheesy fries' onion blosso!' !o>>arella cheese stick and :exican-layered dip" At one point in the early (22*s' $ orn %ringles$ were available" .he canister was black and had cartoon i!ages of corn' as well as the nor!al packaging standards" .he crisps were !ade of corn and rese!bled a corn chip in flavor and texture"

The name

.hey were originally known as $%ringles &ewfangled %otato hips$' but other snack !anufacturers ob9ected' saying %ringles failed to !eet the definition of a potato $chip$" .he +, Food and =rug Ad!inistration weighed in on the !atter' and in (246' they ruled %ringles could only use the word $chip$ in their product na!e within the following phraseE $potato chips !ade fro! dried potatoes$" Faced with such an unpalatable appellation' %ringles eventually opted to rena!e their product potato $crisps$ instead of chips" .his later led to other issues in the +nited Kingdo!' where the ter! potato $crisps$ refers to the product A!ericans call potato $chips$"

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.hank you for watching' I hope you have en9oyed this short presentation about %BI&/LD,"

by E Florescu BF>van Ioan sourcesE ;ikipedia' /oogle I!ages