Ruckus Wireless

Enterprise solutions

Christian Gimpel
RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

The Post-PC Era

e-Readers Tablets

Smart Phones

A WORLD GOING Wi-Fi

Annual Unit Shipments 2.8B

220%
Wi-Fi devices

Medical instruments

Ultrabooks

Ethernet devices 1.1B 874M 694M 2010 2016

Source: iSuppli 2012

65%

Environmental control systems

Point of sale systems Projectors

More traffic per user

Potential Data Traffic Growth from Single User

30 MB

1050MB

14,275MB

All Wi-Fi enabled devices

More devices on the network

More latency sensitive multimedia More bandwidth hungry applications More interference

More is Killing WiFi

Industry Challenges!
HOTSPOTS

1
MORE
USERS

Interference
Dropped packets, low data rates

MORE
TRAFFIC

MORE

MORE
DEVICES

MORE APPLICATIONS
MORE
NOISE

MORE
VIDEO

2 3

Capacity Constraints
User and device density, usable throughput

Flexibility and Scale

Product and management solutions for any network

Opportunity Abounds
Worldwide Wi-Fi Equipment Spend

$9.7B
Service Provider Wi-Fi
$2.8

CAGR 57%
Source: Infonetics, 2012

$3.7B
$.3 $3.4 $6.9

Enterprise Wi-Fi

CAGR 15%
Source: Gartner, 2012

2011 2016
5
INTRO TO RUCKUS WIRELESS

Growing Share in the Enterprise

North American
WLAN Market Share (1Q13)
(based on unit shipments)

EMEA
WLAN Market Share (1Q13)
(based on unit shipments)

Others

Cisco

Others

Cisco

32.6%
Aruba

45.8%
Aruba

34.6%
7.5%

46.6%

15.4% 6.2%
Ruckus Cisco Aruba Ruckus Others 50.0% 15.4% 6.0% 28.6%

11.3%
Ruckus Cisco Aruba Ruckus Others 47.4% 7.9% 7.1% 37.6%

PREVIOUS QTR

PREVIOUS QTR

4Q12

4Q12

DELLORO WLAN REPORT: 1Q13

Taking Share Outdoors (We cant say dominating)

WORLDWIDE
WLAN Market Share (1Q13)
(based on outdoor unit shipments)

Others

31%
17.8%

30.4%

Cisco

Ericsson

20.8%

Ruckus

PREVIOUS QTR

4Q12

Cisco Ericsson Ruckus Others

43.9% 14.4% 18.8% 22.9%

DELLORO WLAN REPORT: 1Q13

Enterprise WLAN Leadership

2013/2014 MarketScape Report

Ruckus has a strong history of internal innovation, from the

pioneering of wireless IPTV transport

technology to various Ciscoadvances in antenna technology, including being an industry pioneering of adaptive antenna arrays and many other

advanced RF functionalities. The

company continues to add to and redefine its value proposition.

Ruckus Enterprise Solutions

RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

Key Enterprise Considerations

o Pervasive high-capacity network performance requirement o BYOD (majority of enterprises now) and neutral host o Cost efficiency

Enterprise Wireless Challenges

The influx of mobile devices poses two primary challenges:

Reliable Connectivity

in the face of... o High client counts and density o Widely varying device capabilities o Interference (own and other)

Additive Services
o BYOD o Location o Analytics

Ruckus DAN
Our Device Agnostic Network (DAN) framework combines reliable network performance and essential BYOD features in a single solution

Next Generation Wireless

o o o o o

BeamFlex+ ChannelFly SmartCast Airtime Fairness Load Balancing

Ruckus Solutions
o Zero-IT Onboarding o Smart Positioning o SCI Analytics

Next Generation Wi-Fi Today

13

RUCKUS PROPRIETARY AND CONFIDENTIAL

Technology Breakthroughs
ADAPTIVE ANTENNAS Beamflex QOS SmartCast MESHING SmartMesh SECURITY

Adaptive antenna technology

Precision per-user per-traffic class QoS

Self-provisioning self-optimizing high speed wireless backbone

Advanced per-user security

14

INTRO TO RUCKUS WIRELESS GOLDMAN

BeamFlex+
C-Vendor ClientLink

Ruckus BeamFlex+

Proprietary form of implicit TxBF Sacrifices spatial streams to use TxBF Does not work with mobile clients Implicit TxBF does not work well (especially without client calibration) Real-world tests show no benefit

X-Vendor Arrays
With up to 16 radios, co-located radios cause significant self-interference Antennas are staticfixed patterns Clients circling the array roam across IAPs Advertised directional gain, but omni coverage in real surveys

Per-packet adaptive antenna selects the best antenna pattern(s) for each client Improves SNR, range, and capacity Patented and unique to Ruckus Works at the same time as spatial multiplexing and TxBF 9 dB of signal gain and 15 dB of signal rejection Works with all clients, stationary or in motion Ruckus also supports standards-based TxBF

Standards-based TxBF
Relies on client support for calibration and feedback, but few clients support it Max theoretical gain is 3-5 dB Sacrifices spatial streams to use TxBF Static polarization cant adapt to client changes

15

RUCKUS PROPRIETARY AND CONFIDENTIAL

SmartCast
Ruckus SmartCast
Software Queues
Flow Classifier
Best Effort

Retries go back to head of software queue for each client (no head of line blocking) CLIENT 1

Strict priority across traffic classes

VOICE VIDEO BEST EFFORT BACKGROUND

101001

Scheduler

Shared Hardware Queue

VOICE VIDEO BEST EFFORT BACKGROUND

VOICE

Voice

VIDEO BEST EFFORT BACKGROUND

Video
VOICE

CLIENT X

One packet at a time Weighted round robin across different clients (based on airtime and throughput potential) Ruckus algorithms for data rate and antenna adaptation

Configurable rate limits

VIDEO BEST EFFORT BACKGROUND

Custom traffic classifier identifies data, voice, and video traffic to differentiate application types and requirements Custom scheduler delivers balanced airtime fairness Ruckus RF optimizations maximize reliability and network capacity Fully automated, no user configuration necessary

CLIENT 2

AIRTIME FAIRNESS

Aruba

HP

Cisco

Ruckus

Meraki*

Uneven client throughput

16

Consistent client throughput

Could not support all clients

RUCKUS PROPRIETARY AND CONFIDENTIAL

SmartMesh
Ruckus SmartMesh
First Intelligent, Centralized WLAN Mesh Solution for 802.11n and 802.11g

o Eliminates Ethernet cable to every AP o Uses RF signal routing to determine best

paths to client and between mesh nodes o Only mesh system that avoids interference

o Uses high-gain, long-range smart antennas to minimize hops, improve performance

o Deploys in half the time, half the cost

of conventional WLANs

o Simple, simple, simple to configure/manage

Half the Cost Half the Time 3X the Performance
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RUCKUS PROPRIETARY AND CONFIDENTIAL

Product Flexibility

18

RUCKUS PROPRIETARY AND CONFIDENTIAL

Flexible Deployment Options

o Standalone or centrally-managed APs o Mesh or hardwire mesh APs o Option for centralized or remote controllers o Remote Wi-Fi management over WAN o Seamless integration with security services o Distributed controller-less data flow for APs

One Location, Multiple APs

Multiple Locations, One AP

Multiple Locations, Multiple APs

Extensive Smart Wi-Fi Portfolio

INDOOR HIGH END MIDRANGE LOW END

3X3, 3-stream dual-band 802.11n

Enterprise dual-band

Mid-range dual band

Wi-Fi wall switch

Entry level 802.11n

Wi-Fi wall switch

OUTDOOR
Small cell + Wi-Fi High End 802.11n Strand mount 802.11n Dual-band AC powered Point to point and multipoint bridges

MANAGEMENT

6 to 50 Aps SME

50 to 500 APs Mid-range

50 to 1000 APs High end

Up to 10K APs SP Gateway platform

Ruckus Enterprise Solutions

RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

Healthcare

22

RUCKUS PROPRIETARY AND CONFIDENTIAL

Whats Driving Wireless in Healthcare?

Mission: Improving and speeding patient care Goal: Creating the paperless hospital
All while trying to manage costs

Wheres the Market Going?

Convergence of IT with medical applications
o EMR/EHR o BCMA, carts o Infusion pumps o VoIP (nurse call, nursing orders) o Telemetry and bedside monitoring o Location services o Positive patient ID o Medication administration

Performance demands for critical applications

o No coverage holes o Voice and video support o Quality of service is critical o Interference negatively effects both performance and coverage

More and more devices and applications depend on Wi-Fi

The Paperless Hospital

Wireless is NowNot Tomorrow

o Electronic Health Record (EHR) application drives business operations

o From front desk to doctors and everyone in between o Designed to rely on consistent network connectivity o EHR killers
o Spotty wireless coverage o Clumsy roaming between access points o Insufficient bandwidth

o Need secure 802.1x to meet HIPAA requirements

Doctors on the Move

Consistent Performance Matters Most
PDAs, Tablet PCs, CoWs, IP phones, Voice Badges

Mbps

Dropped connections have significant impact on patient care and business operations

Momentum in Healthcare

PHILIPPINES

Education Primary & Universities

28

RUCKUS PROPRIETARY AND CONFIDENTIAL

Whats Driving Wireless in Higher Ed?

o Anywhere, anytime collaboration
o in class, across campus, global

o Interactive classrooms / learning o BYOD o Web-based applications o Explosion of Wi-Fi capable devices o Cost pressures
o No new cabling o Operational improvements

o Expectations of students, faculty and staff

Whats Driving Wireless in K-12?

o Interactive classrooms / learning o BYOD and 1:1 initiatives o Educational applications and digital content
o Remote collaboration / learning o Classroom management

o Student information systems

o Intuitive and easy-to-use devices for younger learners o Cost pressures

o No new cabling
o Operational improvements

o Expectations of students, teachers, staff and parents

Educators Wi-Fi Top 10 List

o Higher speeds (802.11n) o Lower TCO o More reliable connectivity o Simplified security, especially BYOD o Better enable high density environments o No new cabling o Complete indoor/outdoor coverage with fewer APs o Operate with minimal IT staff support o Enable differentiated service/access by user and device o Flexible deployment options

Hospitality

32

RUCKUS PROPRIETARY AND CONFIDENTIAL

Whats Driving Wireless Hospitality?

Wi-Fi in no longer just another amenity for hotels, its a prerequisite for doing business
o Faster more reliable Wi-Fi Services at lower overall cost o Fewer Access Points o Everywhere coverage o Stable and Strong Enough for Multimedia
o IP Based Video

o VoIP
o PoS Terminals

o Wi-Fi can be a deal breaker

Why do Great Hotels Choose Ruckus?

High Density

35

RUCKUS PROPRIETARY AND CONFIDENTIAL

Whats Driving Wireless in Transportation Hubs and Other High Density Venues?
o Overwhelming customer demand and expectation o Carrier offload requirements o Availability of service-oriented applications
o Navigation / location-based services o Real time schedules / delay notification o Travel planning o Fare information o Security applications / Emergency call

o Operational applications
o Video Security o Digital Signage o Controller applications o Equipment maintenance

Critical Wi-Fi Requirements

Support for high user density Ubiquitous coverage

Differentiated service/ access by user and device

AP

Great interference management

o Mesh-enabled no new cabling o Consistent, reliable connections o Higher speeds (802.11n)

o Lower TCO o Minimal IT staff support requirements o Flexible deployment options

Locations that need capacity

Demand density by venue, average busy-hour Mbps per 10 m2
stadium station airport office hospital mall convention high street school hotel retailer L retailer S MDU house 0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8

Supply density

LTE small cell (~0.04)

Source: Ruckus experience

802.11n (>0.8)

Dealing With Density

Band Steering for High Capacity Environments
Dual-band 802.11n

Before Band Steering 5GHz 3 (18%) 2.4GHz 14 (82%)

After Band Steering 5GHz 14 (82%) 2.4GHz 3 (18%)

Steers clients to 5GHz by withholding probe and auth responses on 2.4GHz Doesnt steer clients below RSSI threshold set per WLAN Client table in each AP tracks
Client probe requests per band Avg. RSSI per band over last minute Dual band support

Table checked before responding to client

2.4 Ghz 5.0 Ghz

3G/4G Offload
Wi-Fi Radio Access Network (RAN)

o Wi-Fi provides critical offload capacity for 3G/4G services o Requires secure backhaul to mobile core

o Industry focus on Trusted WLAN Access per 3GPP release 11 (802.1x/EAP based)
o Fully supported on the SmartCell Gateway 200

Metro Network

Mobile Packet Core

EMS
GGSN/P-GW

(Gn/S2a
HLR AAA

Internet
PCRF

SmartCell Gateway 200

Charging

(Gn/S5 Client
(UE)

3G/LTE RAN

SGSN/S-GW

Warehouses

41

RUCKUS PROPRIETARY AND CONFIDENTIAL

Whats Driving Warehouse Wireless?

Mission: Meet higher performance expectations with
fewer resources

Goal:

100% accurate and on-time delivery

Warehouse/Logistics Wi-Fi Needs

Warehouses: Application Driven

Diverse Application Requirements o Traditional AIDC terminals and mobile computers. o Voice prompted data collection. o VoWLAN / PTT o Constant data stream devices on the RF network. i.e. bar code label printers operating in either on -demand or batch modes. o Indoor and outdoor coverage

Live Warehouse Results

Leading Vendor

Ruckus delivered: Much larger coverage area Approximately 6dB more signal strength

Easier to install and manage Fewer APs for larger areas Better Application Performance
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How Does Ruckus Compare?

LOOK WHOS CAUSING A RUCKUS

RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

Independent Test Results

AVG. TCP THROUGHPUT
20 Highest, most reliable performance 18 16 14 12 10 8 6 4 2 Lowest, least reliable performance 20 30 40 50 60 70 80
Linksys EA4500 Juniper 532 Aerohive AP330

Ruckus 7982
Cisco 3602i

Cisco 2602i HP 430 Xirrus 4820 Aruba 135 HP 460 Aruba 105 Meraki MR24 Meraki MR16 Ubiquiti UniFi Pro

Aerohive AP121

VIDEO ERRORS
WI-FI STRESS TEST

Independent Test Results

Industrys First 3x3:3 802.11n Competitive Testing

2% 12% 14%

6%

66%

Percentage of Vendor Test Wins

(87 tests)

Making a BIG Difference

Measurements Based on Real-World Customer Production WiFi Network
BEFORE BEAMFORMING

4 Cisco 1200 APs

NOTE
AFTER BEAMFORMING
Green is good, grey is bad

2 Ruckus 7363 APs

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RUCKUS PROPRIETARY AND CONFIDENTIAL

Strong Customer / Partner Base

HOSPITALITY

EDUCATION

HEALTHCARE

WAREHOUSING

PUBLIC VENUES

Beijing Capital International Airport

Smart Wi-Fi Pervades

Thanks.
Questions?

RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL