Outline Of Presentation

Introduction Business Model Production Range

Supply Chain Management

Introduction:Type Industry Founded 2006 Headquarters Key people Website Stores

Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India.

Super market Retail October 30, Mumbai, India Mukesh Ambani www.ril.com 453

Business Model
Store Small & Medium Store

Merchandise

Food & FMCG Products

Rs 5 To 6 Million 2 To 3 Sq Km Radius Convenience Store

Investment Per Store Catchment Area Market Positioning

Product Range : ONLY VEGETERIAN

Fresh Vegetables & Fruits

Staple
Processed Food

Beverages
Personal & Home Care

Dairy Products

Supply Chain of reliance fresh:Approaching farmers directly , there by reducing procurement wastage.

Better returns to Indian farmers and manufacturers

Greater value for the Indian consumers

Place where vegetables and fruits received. Processing of fruits and vegetables. separating rotten ones and their packaging. Objective of Collection Centre is to buy fresh and good quality of fruits and Vegetables company can save the vendor and mundi charge through these practices.

Supply chain :-

FARM TO OUTLET MODEL

Local farmers

COLLECTION CENTRES LINKED WITH CONSORTIUMS

RELIANCE FRESH OUTLETS

Reliance Fresh Supply Chain Model

Model 1: First Reliance Fresh Model
Farmers Farmers Farmer own transportation Farmer own transportation Collection Point Reliance Own Logistic Processing Farmers

Farmer own transportatio

Reliance Own Logistic

Reliance Own Logistic

Reliance Own Logistic Reliance Fresh Reliance Fresh Reliance Fresh

Reliance Fresh Supply Chain Model

Model 1: Wholesale Reliance Fresh Model
Farmers Farmers Farmer own transportation Farmer own transportation Cold trucks Wholesale Collection Point Reliance Own Logistic Processing Farmers

Farmer own transportatio Cold trucks Wholesale

Reliance Own Logistic

Reliance Own Logistic

Reliance Own Logistic Reliance Fresh Reliance Fresh Reliance Fresh

 Supply Chain Model

 Point of sale displays.

Special Displays. Dealers Premium, Gifts. Advertising materials. Catalogs and brochure. Events. Sampling.

Coupons Samples Premium and gifts Refunds/Rebates POP advertisement.

SWOT ANALYSIS
Strength
Strong Financial s Of Holding Company & Brand Private Label Sale Reliance

Weakness
Poor inventory control Less Innovative Promotional Scheme Lack Of Use Of Advance Of Information Technology Lack Of Facilities To Customers like Parking, Compact Layout etc

Select Contract Farming Network 1600 channels in villages Backward Integration Strategy
Opportunities

Threats
Domestic Competitors like Big Bazar Brand Cautious Customers Opposition From Unorganized Retailers Employee Attrition Rate Change In FDI Norms in Retail Sectors

Increase In Net Margin Untapped Rural Market Potential Sale of Reliance Select products In Open Market Expansion In Metro & Tier Cities

Reference
www.ril.com www..reliancefresh.com en.wikipedia.org/wiki/Reliance_Fresh