MFRMLS Broker Quarterly Update

March 17, 2014 2:30 pm

Agenda
Syndication Update How does ListHub Work Publisher Network Reporting Education & Support RECharge Event Matrix Update

Syndication vs. IDX

IDX facilitates brokers advertising each others listings brokers who participate in IDX program to display the MLS listings of other participating brokers in the MLS Participating in IDX is a broker choice Syndication is strictly limited to a broker advertising their own listings The choice of one broker does not impact the choice of another broker whatsoever portals are not operated by brokers, they are not subject to IDX display rules The ListHub publisher agreements provide brokers with protections and display rules that supersede the publishers Terms and Conditions

Syndication Update
What is syndication method of advertising whereby brokers distribute or syndicate active listing information to a wide variety of websites, mobile apps, and print publications to reach diverse consumers searching for properties to buy 90% of consumers begin their home search online

Challenges
Accuracy and timeliness of listing data across dozens, or even hundreds of websites. Brokers have systems in place for lead routing and offer management. Variety of advertising models is too diverse for most brokers to continually monitor. Publishers are sometimes motivated to use the brokers valuable listing data for purposes that go beyond the advertising intended by the brokers.

Syndication Options
(MFR provides data)

Direct from Broker Direct from Franchise Select using ListHub Select using another Publisher Portal

Note: MFRMLS does not feed data directly to any sites other than Realtor.com and MyFloridaHomesMLS.com

Other Data Sources

Agent individual upload to sites like Postlets Not updated with changes in price, status, etc. unless agent remembers to do it Unknown syndication via virtual tour vendors Typically agent does not even know the listing virtual tour is being syndicated -- typically never removed available for others to scrape Scraping of data from legitimate sources No easy solution to this one this is a rampant practice These sources can lead to: Outdated listing information Confusion for consumers listings that are not for sale any longer Possible liability

ListHub Managed Platform

Streamlined and safe process Brokers have control & visibility to make informed decisions ListHub ensures accuracy & protection

What is MFRMLS role in Syndication?

ListHub model relies on MLS connectivity to ensure accuracy of listing content One entry point for listings: the MLS system

Brokers have a free self-service option in ListHub to make informed decisions about distribution

MLS Dashboard
MLS Preferred Publisher program enables MLS partners to designate MLS Preferred Publishers based on the MLSs own criteria to help guide more discerning choices by broker members Filters Mobile App availability No FSBOs No resyndication Posts Redirect Link Provides error reports Provides metrics Shows Broker contact information Timely listing removal Timely support

MLS Level Reports

Display aggregated activity for: Publisher comparison Detail page views, click throughs to listing source website and inquiries Property characteristics report Traffic and leads analyzed across property types and price ranges Online buyer location Top performing marketers Ranks member agents Listing report Easily search & view listings that are delivered through the platform Report of all participating brokers VIP support dashboard

MFRMLS General Report

Broker Decision Point: a. Use Select All b. Select Individually Why consider? Is it worth it for you to have listings on sites when you are receiving little/no benefit while still providing data for those portals? Your Choice Just food for thought!

Broker Controls
ListHub is a broker-controlled platform. A head broker in charge owns the listings and they control all aspects of their online marketing program for marketing listings online, including: Selecting/deselecting the online publishers where their listings will be advertised Deciding where consumers will be redirected when they click to see the listing website on the publisher detail pages for more information (redirection settings) Determining where leads will be routed, etc. Having the option to change the MLS default settings at any time, easily, and at no cost

Broker Registration
Simple online process. Account confirmation may take several days while ListHub verifies that the registrant is the head broker in charge. During registration, the broker enters their office codes within the MLS and other details to link them to their listings in the MLS. These office codes are the key identifiers of the listings for each brokerage, determining which listings will be picked up from the MLS system, and distributed according to that brokers account settings

Consumer Traffic Routing

All but one site in the ListHub network (Homes.com) display a redirect link on their property detail page to the source of the listing. ListHub provides flexible options for the MLS or broker to control these links. MLS Public Site ListHub Default Landing Page: If there is no broker, agent, or MLS public site, there needs to be a place for these redirect links to go. Unless otherwise specified, the ListHub landing page is the default. Brokerage Website Page Agent Website Page: There are two requirements that must be met before the agent can redirect consumer traffic from their own listings to their own website. 1) The broker must give the agent permission to do so within the brokers account settings, and 2) The agent must pay a one-time setup fee of $99.

Lead Management
Brokers should have full control on where leads generated by their listings will go. By default, all broker, office, and agent email addresses and phone numbers provided with the listings from the MLS are included in the feed that is distributed to publishers. Brokers who operate a lead management software system, call center, or other system for receiving, qualifying, and/or routing Internet leads can use the Lead Management tool in ListHub to control where leads are routed. Lead management can be set at the company, office, and agent level for maximum flexibility to meet the needs of all brokerages

Publisher Information Resources

Scorecards: details the features and practices of each publisher across more than 60 different factors, Publisher Description: a description, link to the terms of use, details of the sites extended network (if applicable), and a summary of the filter criteria that the site meets. Publisher Ratings: Like the Yelp of publisher websites, brokers can rate each publisher on a 5-star scale and enter comments to share their view or experience with other brokers and agents in the network. Reporting: Reporting helps brokers decide which publishers are most effective for them and thus where to send their listings, as well as where to target their advertising expenditures.

Reporting should track key consumer behaviors

How many times the listing was viewed How many times a consumer clicked to get more information The number of leads generated The geographic location of consumers who viewed the property Historical trends Activity by property type, price range, agent etc.

Types of Reports
Automatically Included in Reports:
Network publisher sites (Zillow, Trulia, Homes.com)

Additional publisher sites (realtor.com)

By Broker or Agent Request (additional fees apply):

Brokerage websites (individual company site): Brokerage may utilize the ListHub Javascript API to track events on their own site for display in the ListHub Reports. The fee is only $199 per year per brokerage website. Requests should be directed to info@listhub.com. Agent websites (individual agent site): Agents may utilize the ListHub Javascript API to track events on their own site for display in the ListHub reports. The fee is only $99 per year per agent website. Requests should be directed to info@listhub.com.
MLS Public Sites: The MLS may utilize the ListHub Javascript API to track events on their consumer-facing site for display in the ListHub reports. There is no fee for this service. Requests should be directed to info@listhub.com. IDX Networks: The MLS may require all IDX vendors to implement the ListHub Javascript API to track events across the entire IDX network for display in the ListHub Reports to quantify the overall value of participation in IDX. There is no fee for this service. Requests should be directed to info@listhub.com. Franchise websites: Franchise organizations may utilize the ListHub Javascript API to track events on their national consumer-facing site for display in the ListHub reports. There is no fee for this service. Requests should be directed to info@listhub.com.

By MLS Request:

By Franchise request:

Consumer Events Included

Property Views Property Visits (Click-Throughs) Inquiries (Leads) ListHubs tracking system supports many additional consumer events, including the following:
DETAIL PAGE VIEWED: How many times a particular property is viewed EMAIL CLICKED: Variations are AGENT, OFFICE*, or BROKER* depending on where the email is sent How many times the email link is clicked and it opens an external email client EMAIL SENT: Variations are AGENT, OFFICE*, or BROKER* depending on where the email is sent How many times a form is filled out and submitted through the browser without opening an external email client PHONE CLICKED: Variations are AGENT, OFFICE*, or BROKER* depending on which phone number is revealed How many times a link is clicked to reveal a phone number PHONE CALL: Variations are AGENT, OFFICE*, or BROKER* depending on where the phone number leads to How many times a phone call is placed through the mobile app version of your website WEBSITE CLICKED: Variations are AGENT, OFFICE*, or BROKER* depending on the destination How many times the Agent's, Office's, or the Broker's website link is clicked SHARED: Variations are *MOBILE, *FACEBOOK, *TWITTER, *LINKEDIN, *PINTEREST and *GOOGLE_PLUS How many times this individual property is shared via social networks or email which is "SHARED" by itself LISTING SAVED: How many times this property is followed or saved to favorites PRINT MEDIA CLICKED: How many times this property is printed PROPERTY MAP CLICKED: How many times the map this property or equivalent link is clicked DRIVING DIRECTIONS CLICKED: How many times a get directions or equivalent link is clicked VIDEO CLICKED: How many times the video for this property is clicked VIEWED MORE PHOTOS: How many times the see more photos or equivalent link is clicked VIRTUAL TOUR CLICKED: How many times the virtual tour link is clicked

Reports can be purchased at Broker and Agent Level:

Broker Purchase: The broker package is priced based on the number of agents associated with the brokerage. The package includes broker, office, agent, and seller reports, as well as listing presentation flyers and toll free phone support. Agent Purchase: The agent package is $129 per year per agent, for unlimited listings. It includes agent and seller reports, as well as branded listing presentation flyers and toll free phone support.

Reports Pricing

Duplication and Trumping

Trumping
rules by which publisher websites handle the de-duplication of listings that they receive from multiple data sources. Not all publishers de-duplicate listings, but most of the largest sites have business rules in place for determining which version of the listing will be displayed. ListHubs publisher contracts influence those trumping rules.

ListHubs listings are sourced from the MLS and authorized by the head broker in charge, so they are considered to be an authoritative source of listings on publisher websites.
Barring direct feeds coming from the brokers, or certain pre-existing contracts that the publishers have in place with, for example, franchise organizations, the ListHub feed will trump other sources of listings. This is an important factor that keeps brokers in control of the accuracy of their listings online prevents less accurate and less authoritative versions from appearing from sources such as agent website providers, virtual tour companies, print publishers, and other unmanaged syndication sources.

Want more information?

Reporting: http://www.listhubnews.com/mlsguide/reporting/ How ListHub works: http://www.listhubnews.com/mlsguide/how-listhubworks/ Publisher Network: http://www.listhubnews.com/mlsguide/publishernetwork/ ListHub Education & Support: http://www.listhubnews.com/mlsguide/educationand-support/ Sign up for your free ListHub account: http://www.listhub.com/broker-basic.html

Broker Only Update Matrix

Its a Go!

Key Features of Matrix

Fast! With a freeform search bar and sub-second results, searching with Matrix feels a lot like running a Google search. Mobile! Just like My MLS App, Matrix mobile is built for simplicity and speed, directly accessing the Matrix system to provide a host of functionality. High-performance! Matrix users can run searches, send emails, view maps, generate statistics, prepare reports, create customized listing presentations and much more all in a few clicks. Client Portal! Split screen technology provides clients with a more effective way to manage the properties you send for review map views, categorization options by interest level, conversation notes and customization options for the client. Count-On-The-Fly! See the count of listing matches before you submit a search query simple and easy. And much more like Stats Generator, Search History, concierge features, home screen customization and more.

Its fast.
Fusion users, kiss sluggish, system blues goodbye!

Its a perfect match with mobile devices.

My MLS App will still keep you connected to your clients, but Matrixs mobile capability will allow you to add and edit listings on the go with ease as seamlessly as you would on a desktop computer. Matrix is designed with mobile in mind. No Adobe Flash will also make iOS users very happy.

Youll get to know GPS in the MLS.

On mobile devices, Matrix will offer location identification, oh the possibilities!

The beloved back button is back.

Hit the back button to your hearts content without being booted from the system.

Firefox, Internet Explorer, Google Chrome and Safari

ITS COMPATIBLE WITH MAJOR BROWSERS.

Youll sweet-talk
about the new streamlined interface.

ActiveX is axed.
If youve ever had to call us because something went wonky when you logged into the MLS after an update was made to the system, ActiveX controls were probably to blame with Matrix this issue is gone for good.

The Process

January 2014: Data mapping and internal (staff) testing and review will begin, continuing through February. February 2014: Member testing will begin with a small preestablished group of members, with the expectation to expand that group further in March. March 2014: Member and staff testing continues, covering all system functionality, business rules, browser/device capabilities and more. The MFR Board of Directors will review progress for readiness based on input from the staff and the test group. If everything is a go, watch for the launch of Matrix to all members in April. April 2014: pre-launch of Matrix is scheduled during the week of April 21, 2014. Sneak previews, pre-training, videos and training schedules will all be coming your way in future months. Full Launch: 4/28/14 May 2014: Launch of the listing maintenance module in Matrix and training continues. Both MLXchange and Fusion will be fully accessible throughout the transition process. Summer of 2014: Phase-out of both MLXchange and Fusion.

Stay tuned
to the Matrix Update section of mfrmls.com for more buzz about Matrix! http://www.mfrmls.com/news/matrix-updates Always keep up-to-date on the latest MFR news, connect with us on

Three Cities. Three Days.

April 21, 2014 Wyndham Lake Buena Vista Orlando, FL April 22, 2014 Bradenton Area Convention Center Bradenton, FL April 23, 2014 St. Petersburg Marriott Clearwater St. Petersburg, FL

Event Daily Schedule

Broker Breakfast
(sponsored by Emerge)

7:45am-8:45am Register here for the broker breakfast: http://easyemerge.com/mfr-recharge Morning Session 9:00am 12:00pm Lunch
(sponsored by CoreLogic)

12:00pm 1:00pm *invitation only Afternoon Session 1:00pm 4:00pm

Agenda
Opening & Overview Tech Update by Matt (Xplode), Tracy Weir, Curt Beardsley Economic Update by Elliot F. Eisenberg, PhD

Matrix Overview & Sneak Peek

Those attending will have early access to Matrix!!

Vendors
CoreLogic Cloud CMA RBI Property Panorama Realtor.com Florida Realtors Down Payment Resource Instanet/Transaction Desk

Cost to Attend
$15 in advance $20 at the door

How to Register?
Www.TheREchargeEvent.com

Thank You for Attending

Interested in an Office Visit? jennifer.kersting@mfrmls.com

Merri Jo Cowen, CEO ceo@mfrmls.com, 407-960-5301