Definition of Protean

The word protean means something or someone that easily and regularly changes its appearance.

Based on the atom described in quantum theory.

The atom has a solid nucleus composed of subatomic particles, surrounded by a cloud of orbiting electrons.

The cloud grows denser the closer one gets to the nucleus as the inner rings of electrons are more tightly bound to the core than the outer ones.
An ever-changing external cloud contains the majority of the mass.

From Todays New York Times Editorial Page THOMAS FRIEDMAN Something really big happened in the worlds wiring in the last decade, since I wrote a book called The World Is Flat. The combination of connectivity and creativity has created a global education, commercial, communication and innovation platform on which more people can start stuff, collaborate on stuff, learn stuff, make stuff (and destroy stuff) with more other people than ever before. Were entering a world that increasingly rewards individual aspiration and persistence and can measure precisely who is contributing and who is not.

Protean Organizational Structure

A protean corporation has a core of strategic employees who manage a larger cloud of resources, contracted or outsourced talent that does most of the work. Operational tasks are performed in the context of a contractual relationship as opposed to an employment relationship.

A company no longer manages employees, but tasks and contracts instead a quantum leap in management styles and process.
It's not about replacing employees with contractors, but about replacing employees with corporations. Next step after a Virtual Corporation, an adaptive organization, driven by technology with a global reach.
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Non-core tasks could include

accounting marketing product development manufacturing IT PR legal finance even the CEO function (which already happen when a company is in turnaround.)

Benefits
Behaves like a perpetual entrepreneurial startup, continuously changing form, direction, identity to respond to changes in the market place. Core group manages the big picture items -culture, business model, product mix, vision, strategy Business tasks outsourced to expert providers

Characteristics
Workforce scattered around the planet, linked virtually. movie studios international relief agencies travelling entertainers. eCommerce companies Talented professionals quickly aggregating around an idea or a business opportunity forms a workable internal structure, expends the necessary time to create and deliver products and services Appear to be risk-takers, with constant shifts and turns, but are in fact risk-averse, changing form and direction in order to minimize risk Regularly change attributes (products, services, finances, physical plant, markets, customers and tactical and strategic goals) yet at the same time retain a core of values, customs, legends, and philosophy little affected by the continuous changes taking place just beyond its edges

Subtle Differences
Instead of relationships being verticale.g., boss-employeerelationships are peer, corpto-corp . Having work done by people who own corporations is completely different than working with people with an employee mindset

Primary Vendors
ClientLogic
Order processing, payment, customer care

Warren Industries
Fulfillment, warehousing

Mindtree Consulting
Web support and management of Gevalia.com

Premium Vendors
Coffee makers and give-aways

Kraft Sweden
Coffee

Global Team
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Outsourced Work
Packing Slips Packing Line

Partners Working Together

Building Strong Relationships

Arizona Yearly Vendor Summit

Be Interested in People
Paul, Shipping/Receiving Cindy, Plant Manager/Mother

Prepare for Differences

Evidence of Growth
2002 2012

Growth
2000 2006

Maturity

Travel. Travel Travel

Travel is work. You are given responsibility for determining travel needs Sometimes it is not fun and impacts personal life Travel smart. Develop a style that works for you. (travel early, alternate route)

Lunch

Watch what you eat. Drink plenty of water You are always working

Recommended Database and Decision Support Architecture

Data Sources Sitel Cat. OMS Sitel Cont. OMS Sitel Sitel Stakeholder Db Forecasting Appl Business Objects Sitel Marketing Db ETL Address Hygiene Deduplication Email Hygiene Summarization Transformation Data Append Data Integration Marketing Db Infrastructure Reporting / Analytics Reports Campaigns Anchor NCOA/CASS

Shaded / Red represents new or refined processes or technology.

DM List

Graphagrophy Seeding, Fulfill. OLAP EM List Dashboard Exemplar Supresions Push Email Capture Rsp Affinitas OTBM Capture Rsp TM List Allant Supressions

Call Ctr.
Spectra Demos

Reporting DM MS Access

Web
Costs Models

Keycode Product
Pref. Survey

Extract

Preditive Analytics

Campaign Pull/EvalDM Prospect Db Unica Click to go back List Pull Fulfill. List

PTP OTBM Capture Rsp Warren Enclosures

Leads Campaigns Page 23

Fred Bruno

Today
Systems Manager Market to Consumer IS Delivery Tarrytown Current scope Gevalia/Tassimo Direct to Consumer systems and operations

Experience
10 years with Kraft Foods Two years as an intern with KGF in White Plains, 1993-94 Previously with IBM for 5 years, supporting Retirement Fund, Treasury, Flight Operations Previously with Time Warner for 5 years, media and telecommunications, HBO

Strengths
Building peer and interpersonal relationships Speaking and presentations skills Customer focus, keep the business running mentality Outsourcing management

Future Roles

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