Beruflich Dokumente
Kultur Dokumente
Presented by:
ISHAAN YADAV PIYUSH JAIN GEETA BHARADWAJ NISHI BHATT SHAHRUKH MOHSINI HEMANGI KEWLANI MANAV SHARMA SUBHANKAR SARKAR
Presented to:
Dr. NEEVA BHANDARI
CONTENTS
1. 2. 3. 4. 5. 6. 7. 8. 9.
History Introduction Survey observation Targeting Mission Source Sizes of bisleri Methodology Achievement
HISTORY
FOUNDED HEADQUARTERS 1965 FELICE BISLERI MUMBAI,INDIA
KEY PEOPLE
PRODUCTS PARENT WEBSITE
RAMESH.J.CHAUHAN(CHAIRMAN)
BOTTELED WATER PARLE BISLERI LTD
www.bisleri.com
INTRODUCTION
Bisleri was originally an Italian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri then was introduced in Mumbai in glass bottles in two varieties bubbly & still in 1965. Parle bought over bisleri (India) ltd. In 1969 and started bottling water in glass bottles under the brand name bisleri.
The brand name bisleri is so popular in India that it is used as generic name for bottled water.
CONT.
Later Parle switched over to (Polyvinyl Chloride) pvc nonreturnable bottles & finally advanced to PET containers.
In 1995 Ramesh J. Chauhan started expanding bisleri operations.
CONT.
Bisleri Is a brand of bottled water in India. Bisleri has 36% market share in packaged drinking water in India.
Product range comprises of two variants : bisleri with added minerals & bisleri mountain water.
It is available in 7 pack sizes: 250ml cups/bottles, 500ml, 1 liter, 1.5 liter, 2 liter, 5 liter, and 20 liter. Its operations run throughout the subcontinent of India and is one of the leading bottled water supplying companies in India.
Majority of the people ask for bisleri when they purchase packaged drinking water
Targeting
Organizations Wholesalers Retailers Customers/Individuals
Price of the bottle is such that can be affordable to the all segments Company is planning to target more towards lower segment and middle segment people
MISSION
The Aqua Green Revolution urges us to innovate continuously,
to provide every Indian access to scientifically purified and fortified drinking water that is readily available and easily affordable; and to support initiatives that rejuvenate the Earth's natural sources of pristine drinking water.
VARIANTS/TYPES
SOURCE
BISLERI ADDED MINERAL
GROUND WATER
MOUNTAIN WATER
20 litre jars
5 litre
Teenagers, School Students, College Students, Road sides Consumers General Consumers, traveler Consumer demanding the little more water at just little more price Small Office, household, Shopkeeper Household, Shopkeeper, Institute, office, Showrooms School, Colleges, Malls, Weddings, Events
MARKET SHARE
AQUAFINA 14% KINLEY 10%
% SHARE OF MARKET
LOCAL BRAND 16% BISLERI KINLEY AQUAFINA LOCAL BRAND BISLERI 60%
EXPERIENCE AND CAPTURED RECEIVED A CERTIFICATION 60% MARKET OF HONOUR OF FROM BIS. PACKAGED MOST TRUSTED DRINKING BRAND TWICE. WATER.
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