Presentation on Bisleri

Made by :- Ishaan Singh Shahrukh Mohsini Hemangi Kewlani Manav Sharma Nishi Bhatt Shubhankar Sarkar Piyush Jain

INTRODUCTION
FOUNDED HEADQUATERS KEY PEOPLE 1965 MUMBAI FELICE BISLERI (FOUNDER) RAMESH J. CHAUHAN (CHAIRMAN OF BISLERI INTERNATIONAL PVT. LTD) BOTTLED WATER PARLE BISLERI LTD.

PRODUCT PARENT

WEBSITE

WWW.BISLERI.COM

BISLERI FACTS
A brand that pioneered the concept of mineral water, bottled with its distinct green label, Bisleri, today, is a household name. Powered by 17 owned plants, 33 copackers, 11 franchisees and a wide distribution and retail network pan India, Bisleri is at the centre of the Aqua Green Revolution. A brand that aims to create an India in which every person has uninterrupted access to scientifically purified and fortified drinking water, irrespective of geographical barriers or economic limitations. The brand name Bisleri is so popular in India that it is used as a generic name for bottled water

BISLERI BUSINESS STATISTICS

Bisleri holds 40 per cent of the market share and is the market leader. Kinley and Aquafina are fast catching up, with Kinley holding 20-25 per cent of the market and Aquafina approximately 10 per cent. The rest, including the smaller players, have 20-25 % of the market share. Bisleri can be considered to be in the growing stage of its life cycle as since its inception, the brand has continuously been trying to go along with the changing times and implement all the right changes, whether in terms of positioning, packaging, expanding or simply increasing consumer reach

BISLERI TARGET PROFILE

Geographical
For a product like mineral water, there are hardly any geographical limits. It can be present at all locations such as: Residential Areas Business Areas Commercial Areas- malls, dine outs, multiplexes etc Tourist Destinations High Temperate Areas Educational Hubs Recreational Locations

 Demographical
Gender: All Age: No Limits Socio-Economic Class: Initially when Bisleri was launched, it targeted the well to do members of society as bottled water was not at all common. As the brand started to grow, it started to spread reach across all the different segment levels of society from high to low. It aimed to make clean water accessible to all. Psychographic : The urban population and the health conscious.

Behavioural: Buying behaviour involves the brand

Bisleri replacing the general term Mineral water

BISLERI SIX WANTS & VARIABLES

Functional -------- Package/Form It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20 litre.

Value-------- Pricing 250ml- Rs.3 500ml- Rs.5 1ltr-Rs.10 1.2ltr-Rs.12 2ltr-Rs.20 5ltr-Rs.30 20ltr-Rs.75 A brand that is known to provide value for money.

 Self-Image------- Advertising & Communication Tagline: The Sweet Taste of Purity Ad Campaigns: Play Safe Bada Bisleri There is just one Bisleri Pure and Safe
Advertised safety feature- Tamper proof seals. Color change from blue to aqua green to differentiate from competition.

 Availability----- Distribution Intensive Distribution: -Increasing bottling units -Large transport vehicle fleet -Retail Outlets -Large availability with Retailers -Large availability with Wholesalers Service----- Service Centers/Customer Service Risk Avoidable----- Guarantee/Purity seal

BISLERI - COMPETITORS
AQUAFINA

KINLEY

HIMALYAN

BISLERI FORTHCOMING PLANS

FLAVOURED WATER

JUICES / SOFT DRINKS

LIQUOR

THANK YOU