Media effects

PRESENTED BY:TILAK SIMRAN SHAILESH VAIBHAV TANVI RAJ KAMAL SHUBHAM SHRIVATSA

CONTENT

MEDIA HISTORY OF MEDIA MEDIA EFFECTS

NEGATIVE POSITIVE

USES AND EXAMPLES IMPACT ON CHILDREN PRECAUTIONS SOURCES OF MEDIA

MEDIA

the degree of that influence, as well as who is most-impacted, when, how and why, have been the subjects of great debate among communication scholars for nearly a century. Media effects refers to the many ways individuals and society may be influenced by both news and entertainment mass media, including film, television, radio, newspapers, books, magazines, websites, video games, and music.

Video and DVD

Home computer & games consoles

Cable, satellite & digital TV Mobile phones & their convergence with other media photography & video

Portable camcorders

The Digital Revolution

blogs
MP3 Email podcasts The world wide web webcams

Social networking

HISTORY

Many early communication models designed to explain the process of message dissemination were simple, one-way, and linear (Shannon & Weaver, 1949), positioning the medium or message as the cause and the behavioral, emotional, or psychological response as the effect (Bryant & Thompson, 2002, pp. 45). Modern conceptualizations, however, typically illustrate a two-way process that is more transactional or interactive in nature, in which the message or the medium affects the recipient(s), but the audience, in turn, influences and shapes the sender(s). In the 1950s and 60s, empirical research began to uncover the moderating power of predispositions and peer groups, concluding that the medias impact was small often referred to as limited effects theory (Klapper, 1960; Lazarsfeld, Berelson, & Gaudet, 1944).

MEDIA EFFECTS

NEGATIVE POSITIVE

NEGATIVE MEDIA

Has new media democratised the production of media texts by shifting the control of media content away from large media institutions? Has new media changed the way media texts are consumed and what are the social implications for this? Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries? How active or interactive are consumers of new media and how significant is this in terms of power? How has new/digital media impacted on traditional media productions and consumption? To what extent does new media escape some of the constraints of censorship that traditional media encounters? How is new media interacting with, using and changing traditional media platforms?

POSITIVE MEDIA

believe the functionalist approach may minimize the impact of the dominant cultural or transnational power(s) in presenting choices that serve to reinforce existing elites. An additional concern is that if we accept the idea that people are neither coerced nor manipulated and have full control over their media consumption choices, policy makers may tend to be less attentive to and critical of media content and power (Morley, 2006).

USES AND EXAMPLES

With the popularity of tablets, mobile devices and the basic need to have access to everything on all devices. Media queries offer designers the ability to easily code their websites so that they are optimized on all devices and screen sizes. With large monitors displaying at its best, with smaller devices like an iPad the information needs to be laid out differently, so its still user-friendly. Further to that a mobile device like an iPhone, to have a 1280 pixel wide website fit onto a screen sized at 320 pixels the needs to be optimized for users to navigate easily. Most sites stack their information for vertical scrolling, which allows items to be sized larger.

IMPACT ON CHILDREN
Television, which once dominated childrens media consumption habits, is now joined by computers, video game players, cell phones and other connected devices. The result is that children today are completely immersed in media experiences from a very young age. Regulating the impact these experiences are having on our children has become very challenging, for parents and policymakers.

PRECAUTIONS

Before taking azithromycin, tell your doctor or pharmacist if you are allergic to it; or to other antibiotics (such as erythromycin, clarithromycin, telithromycin); or if you have any other allergies. This product may contain inactive ingredients, which can cause allergic reactions or other problems. Talk to your pharmacist for more details. Azithromycin may cause a condition that affects the heart rhythm (QT prolongation). QT prolongation can infrequently result in serious (rarely fatal) fast/irregular heartbeat and other symptoms (such as severe dizziness, fainting) that need medical attention right away. Before using azithromycin, tell your doctor or pharmacist of all the drugs you take and if you have any of the following conditions: certain heart problems (heart failure, slow heartbeat, QT prolongation in the EKG), family history of certain heart problems (QT prolongation in the EKG, sudden cardiac death).

Sources of Media

One of the very important requisites of a media planner is familiarity with media choices and various sources of media information. Media information is available from sources within the media itself as well as external sources. Some of the media source books in the Indian context and other database publications often used by media planners include the following.