Beruflich Dokumente
Kultur Dokumente
People from hunter-gatherer communities See two dimensional set of 12 sticks laid on the ground
Ontology
Is the truth out there? How will you know its the truth?
Can we ever be objective? Or neutral?
Reality exists out there independently of our perceptual and cognitive structures
This reality exists waiting to be discovered.
Positivists
Observer can objectively/neutrally understand the reality Allows the scientist to test theory by gathering the data to support or reject the theory Reality can be observed only through our senses otherwise question whether it exists E.g.. UFOs, God, demons
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Interpretivist Analysis
Observer
Observer engages in the phenomena Observer interprets using different cultural and linguistic tools. That carry social biases based upon background. Oberserver cannot be passive receiver of information.
Implications
Positivist or Interpretivist approach there is no right or wrong answer- just perspectives Appreciate and acknowledge strengths and limits of each approach
Epistemology
What distinguishes true (adequate) knowledge from false (inadequate) knowledge?
The bridge will break if a person walks over it. Is this the truth? How would you know the truth?
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Whose truth?
Employees
Firms WebPages
Newspapers Magazines
Implications
Show all your references Try and use neutral/unbiased sources
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SWOT
A strategic tool used for evaluating Strengths, weaknesses, opportunities and threats
Internal
Strengths Weaknesses
Opportunities
External
Threats
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Examples
Strengths and Weaknesses Opportunities and Threats
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Competitive rivalry
Industry growth Exit strategy Product differences Costs
Power of buyers
Buyer volume Buyer switching costs Substitute products Backward integration
Power of suppliers
Switching costs Threat of forward integration Impact of inputs on costs
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PESTLE
Political
Tax policy Employment laws Trade restrictions
Economic
Interest rates Exchange rate Inflation
Social
Health/environment concerns Age/gender Population/demography
Technological
Technological advances Automation
Legal
Govt legislation International legal requirements Health and Safety requirements
Environmental
Packaging Fossil fuels Deforestation
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Assignment Requirements
You only need to use one or two of these frameworks Draw two diagrams one for each firm Include your references Avoid ambiguous terms e.g. cost but use more meaningful terms increase in costs due to high inflation Synthesize the factors from these diagrams and summarise in the main report
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