Beruflich Dokumente
Kultur Dokumente
INTRODUCTION
A structured planning method used to evaluate the Strengths , Weaknesses , Opportunities, and Threats involved in a project or in a business venture. Can be carried out for a product, place, industry or person
Involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective
MEANING
Strengths: characteristics of the business or project that give it an advantage over others Weaknesses: are characteristics that place the team at a disadvantage relative to others Opportunities: elements that the project could exploit to its advantage Threats : elements in the environment that could cause trouble for the business or project
INITIAL PROCESS
Decide who to involve. Brainstorm the issues. Evaluate the issues (SWOT) Create a simple, clear action plan.
EVALUATION PROCESS
EVALUATION PROCESS
1] Strengths
Sound finances
Marketing Management and personal skills Strengths in production
EVALUATION PROCESS
2] Weaknesses
EVALUATION PROCESS
3] Opportunities
EVALUATION PROCESS
4] Threats
EVALUATION PROCESS
ACTION
ACTION
Transform
STRENGTHS
MATCH
WEAKNESSES
Transform
OPPORTUNITIES
THREATS
EXAMPLES
1] Personal SWOT
EXAMPLES
EXAMPLES
2] Company SWOT (APPLE)
EXAMPLES
2] Company SWOT (APPLE)
CONCLUSION
SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organizations resources and capabilities to the requirements of the environment in which the firm operates. It is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment
CONCLUSION
SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organizations resources and capabilities to the requirements of the environment in which the firm operates. It is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment