Overview

Strategies

An Insight
to

Environmental

Innovation

Havells India Ltd.

Overview

40 years of Passion

2008

Havells-Global HQ

1971

. Passion Continues

Overview
1973 1980 1984 1993

40 Yrs of Passion

First Plant

Meter Plant

Joint Venture with Geyer

Switchgear Plant

1996

1997

2004

2004

Acquisition of Cable Plant

Joint Venture with DZG

CFL Manufacturing

Fan Plant

2004

2006

2007

2008

2nd Switchgear Plant

Capacitor Plant

Acquisition of Sylvania

Motor Plant

2008 Global HQ

2009

2010

Global CFL Plant

Inauguration of 2nd Fan Unit

Overview

Entrepreneurial & Courageous Mindset.

Shri.Qimat Rai Gupta

CMD,Havells India Ltd

Overview

Top Management
Qimat Rai Gupta Chairman & Managing Director

Anil Gupta Joint Managing Director

Surjit Gupta Director - Operations

Ameet Gupta Director International Business & Operations

Rajesh Gupta Director - Finance

Overview

An Expanding Global Leader

A full-spectrum provider of professional electrical solutions worldwide

Global HQ: Noida, India

Rs 5500cr+ (U$1 Billion +)

One of the worlds largest lighting and electrical product companies

Overview

E2E Solution Provider

Domestic Switchgears

Industrial Switchgears

Capacitors

Motors

Cables

Lighting

Indias Only Electrical Co.

with
Fans Modular Switches Electric Water Heaters

10 Biz Verticals

Overview

Presence across 5 continents and 50 countries

Substantial Global Presence

94 branches and 5,000 employees Leading domestic player in consumer and industrial electrical products Leading Indian electrical products company Powering lives around the world

Overview

International Success
800

Listed in BSE
751.00 624.00

Strong Financials & Sustained Growth

600

58% of revenue from international operations 94 branches 50,000+ dealers & retailers globally

400

200

0 Apr-03 Jan-04 Oct-04 Aug-05 Jun-06 Mar-07 Jan-08 Oct-08 Aug-09

Jan10

Closing Price

Sustained Revenue Growth

Net Revenue (INR Millions)
6000 5000 4000 3000 2000 1000 0 2004 2005 2006 2007 2008 2009

Rapid Success
One of the largest Indian electrical products companies

5,534

Overview

India
Major presence through Havells India 11 manufacturing units Strong distribution channel 42% of consolidated revenue

Broad Multinational Reach

Europe
Major presence through Sylvania 5 manufacturing units Strong distribution channel 42% of consolidated revenue

Americas
Presence through Sylvania 3 manufacturing units Strong distribution channel 16% of consolidated revenue

New Target Markets:

China, Asean region & Latin America

Overview

10 Success Factors
Vision Focus Efficiency Governance To be one of the best electrical products companies in the world In development of Energy efficient products Innovation and investment to deliver more for less Ethics, values, transparency and accountability

Developing Leaders
Dealers Vendors

We empower our employees with real opportunities

Strong partnerships with dealers is critical Close collaboration

Innovation
Social Responsibility Management Style

Continuously reinventing our process and products

We have a vibrant charitable program A dynamic mix of professionalism and integrity
Qimat Rai Gupta
Chairman and Managing Director

Overview

Markets
Construction and infrastructure segment Consolidation and organisation

Key Growth Drivers

Branding
Heavy investments in our core brands through TV ads and sponsorships

Distribution
Strong focus on dealer relationships Greater distribution penetration

Manufacturing
Globally benchmarked manufacturing plants for efficiency

Overview

Did You Know?

Havells is the Largest Manufacturer & Exporter of MCBs

Havells has the Largest Integrated CFL Factory in India

Havells has the Largest Motor Factory in India

Havells has the Largest Integrated Fan factory in India

Havells has the Most Automated Plant in India for MCBs

Havells is Worlds First Mfgr. of New Gen CMH lamps .

Havells is the 2nd Largest Manufacturer of Cables

Havells is the 2nd Largest Manufacturer of Modular Switches

Havells is the only Electrical co. to have 10 Biz.verticals in India

Havells has the widest range of Energy efficient products

Overview

Did You Know?

Havells was the Ist brand to Launch Energy Efficient Innova & Elite

Havells is the First Fan Brand to to get BEE 5* Certification

The only brand to launch one Stop Shop Havells Galaxy

Havells acquisition of Sylvania is the Largest by an Indian electrical co

Havells is the Largest Advertiser in India

Havells alwar cable factory runs midday meal for 15000 children

Havells has over 50000 outlets

Havells bagged single largest ACB order of 450 nos from MSEB, India

Havells has 27 Branch offices & over 1000 salesforce

Havells has invested Rs 500cr in the last 5 yr in capacity expansion

Overview
Havells Lighting

Best in Class Products

-Consumer -Commercial -landscape, Industrial, -Road & Area -Light Source

CFL
Green CFL Lilliput Non-Retro FPL

Domestic Switchgear
MCB,RCCB,RCBO Changeover ,Isolator Distribution Box

Industrial Switchgear
ACB,MCCB Changeover Controlgear Fusegear Loadbank

Motors
Foot cum Flange Foot Mounted Brake motor Inverter Duty Crane Duty

Cables
Power Cables

Fans
Ceiling Table, Wall, Pedestal. Exhaust Industrial

Flexible Cables

Overview

Best in Class Products

Switches

Modular Switches

Capacitors

Electric Water Heaters

Square Cylindrical

Key Product Deliverables: Energy Efficiency Safety Comfort

Overview

Company Values
Respect for People
We value diversity in individuals and cultures

Customer Centric
We aim to build strong brands that improve our customers business performance

Passion to Win
We encourage our teams to be entrepreneurial to succeed

Global Strength for Local Solutions

We leverage our global network of people, products and facilities to create local customer solutions

Open & Transparent Business Culture

Clarity and honesty in communications remove ambiguity and generate creativity

strategies

Strategies

Key Strategic Pillars

1 2 3 4

Brand Manufacturing , R&D

Quality
Service

StrategiesBrand

Our Brands

World-class Brands & Exceptional Products

StrategiesBrand Brand Focus

Aggressive brand building initiative by patronizing cricket, high brand visibility on mass media.
Rs.75 crores in 2009-10, Indias Biggest Advertiser in Electrical Industry. On-ground & On-air Sponsorship of Champions League 2009 On-air Sponsorship of Champions Trophy 2009 7 new TV Commercials being aired across Product Categories First electrical co. to enter social media space

StrategiesBrand

Innovative retail initiative Galaxy

First in the Industry to create a Galaxy concept

- One Stop Shop for Havells & Crabtree Products - 63 Galaxies opened in different cities - Target to reach 100 by year end

StrategiesBrand

Innovative First in the Industry to create a Havells World concept Retail initiative Havells World -Unique Concept of Displaying Entire Havells Range in Wholesale Markets
-First two Havells World in Delhi & Mumbai

StrategiesBrand Media Recognition

Gen Next The Hidden Leaders Business Today Among Indias Most Valuable Companies Business Today Among Indias Most Investor Friendly Company Business Today Among Top 20 Stocks for 2010 Dalal Street Fastest Growing Electric Company Construction World Havells on 43rd position among Top 1000 companies in India Business Standard Havells on 55th position among Top 500 companies in India Industry 2.0

StrategiesManufacturing

Baddi (2 Units)
Domestic Switchgear Switches

Alwar

Manufacturing Plants -India 12 Plants 8 Locations

Power Cable Wire

Neemrana
Motors Lighting -CFL -CMI Lamps

Haridwar (2 Units)

Fans

Noida

Saibabad

Capacitors

Industrial Switchgear

Noida

Faridabad

Lighting - Ballasts

Industrial Switchgear

StrategiesManufacturing

Germany

Belgium

Manufacturing Plants-Abroad 6 Plants 6 Locations

Lamps

Lamps

U.K.

France

Concord Fixtures

IC Fixtures

Costarica

Columbia

Fluorescent tubes Fixtures Fixtures

France. Paris

Warehouse

StrategiesManufacturing

Manufacturing

Essential Asset

Leadership

R&D

Technology Ownership Cost

Brand

StrategiesManufacturing

Haridwar
- Facility Enhancement at Haridwar from 2 lac to 4 lac fans per month - Completely automated testing facility First of its kind in the country - Investment of 20 crores in machinery

World class Infrastructure - Fans

Unit 2

StrategiesManufacturing

Alwar

World class Infrastructure - Cables

- Area expansion to double i.e. 90 acres - Expansion plan with investment of Rs.100 crores in current FY

AWARDED BASEC CERTIFICATE

StrategiesManufacturing

Baddi
Capacity enhancement by 67% with the set up of an additional unit. Domestic Switchgear 3 crore poles p.a. To 5 crore p.a Electrical Wiring Accessories 2.5 crores units p.a to 7 crores p. A.

World class Infrastructure - Switchgears

StrategiesManufacturing

Neemrana - Largest manufacturing facility in the country for motors - Technology & complete plant from AEG, Spain - 50% of production exported

World class Infrastructure - Motors

StrategiesManufacturing

Neemrana
- Enhancing capacity- 20 lac pcs pm.to40 lac pcs pm. - Integrating Faridabad, Haridwar & UK facility into a global plant - Investment of close to 50 crores. - One of the Largest CFL plant in Asia

World-class Infrastructure - CFLs

StrategiesManufacturing

Noida
Setup the most advanced low voltage power capacitor manufacturing unit at Noida , machinery from Switzerland.

World class Infrastructure - Capacitors

StrategiesManufacturing

Faridabad
Indias No.1 MCCB manufacturer One of the most advanced Industrial Switchgear plant

World class Infrastructure -IP (Industrial Switchgear)

StrategiesManufacturing

Sahibabad
Indias No.1 MCCB manufacturer State of the art Industrial Switchgear plant

World class Infrastructure -IP (Industrial Switchgear)

StrategiesManufacturing World class Infrastructure -Warehouse

-Over 200,000 sq.ft of Storage Space -Over 15,00,000 Sq ft space across India

Sahibabad

StrategiesR&D

World class Infrastructure -R&D

Plant R&D at Alwar, Faridabad, Baddi, Haridwar,Neemrana Global R&D centre at Noida - Switchgear, Fans. Lighting, Cables, 100+ Engineers

QRG Tower Noida

StrategiesManufacturing

Quality

Delivering on our promises

Understand customers expectations Understand perceived quality Capitalise on quality

No compromises on quality!

StrategiesManufacturing

Service

Critical Differentiator

All functions must be customer oriented Supply Chain Customer R&D Service Finance Marketing

Product availability
Speed of delivery e-business After sales service

Competitive Positioning Domestic Market

Segment Leadership Positioning #1 #2 #2 #2 #4 #3 #2

MCB Wires & Cables CFLs Consumer Lighting Commercial Lighting Fans Crabtree Modular Switches

environmental

Environmental

Core Philosophy

Energy Efficiency is at the core of Havells Philiosophy. Today Havells has the widest range of Energy efficient products cutting across in -Lighting, -Motors, -Cables, -Fans, -Switchgears -Electric Water Heaters

80%
Source: ELC

70%

of lighting is used in public, of lighting uses old & industrial & commercial sectors inefficient technology

Environmental

Havells Objectives

Reduce CO2 emissions Develop and manufacture energy efficient products Improve environmental protection Reduce hazardous substances and improve waste management Improve quality of life Create sense of well-being with a superior quality of light Offer profitable solutions to market Better efficiency, sustainability and longer product life

Environmental

Product Design Trends

Reducing energy consumption

Products designed to support energy efficient schemes

Compact, energy efficient lamps

Reduced fixture size, longer lamp life and reduced energy consumption

Light weight electronic gear

Up to 30% more efficient compact lightweight size reduces packaging and transport cost, and more efficient to recycle

Reduction of hazardous materials

We design and manufacture products to avoid use of hazardous chemicals such as mercury

Innovations

Innovation
Fans CFL Lighting Cables Switchgear Water Heater

Indias First Energy Efficient Fan Indias First BEE 5* Rated Fan Largest range of Metallic finish fans Indias only fully integrated fan plant

Innovation
Fans CFL Lighting Cables Switchgear Water Heater

Indias First Green CFL Use of Pill Dozing Technology to minimize the use of Mercury Indias First 4U Small CFL Lamps- the lilliput Indias first co. to follow ROHS norms voluntarily Indias Largest exporter of CFLs

Innovation
Fans CFL Lighting Cables Switchgear Water Heater

Launch of Indias first CFL based Spotlight Innova as a Replacement for Hot Halogen MR16 Launched Indias first electronic ballast & T5 tubelight E-lite Indias first LED based commercial fixture Endura Indias first LED 4x4,2x4 Spotlight Endura Square Setup Worlds First New Gen.CMH lamp factory

Innovation
Fans
CFL

Lighting

Cables

Switchgear Water Heater

Launch of Flexible cables (wires) that doesn't catch fire FR range Entire range of Havells cables are fire resistant Use of 100% pure copper for best conductivity & to avoid any loss of energy in transmission.

Innovation
Fans
CFL

Lighting

Cables

Switchgear Water Heater

Indias first ACB with C3 technology using common height, depth & width Precision engineering for best electrical performance

Innovation
Fans
CFL

Lighting

Cables

Switchgear Water Heater

BEE 5 Star rated High energy efficient electric water heaters With Penta Shied Technology to provide utmost safety

Social

Social

Corporate Social Responsibility

- Mid-day meal scheme extended to over 15000 children. - Automated & Hygienic Kitchen - Medical Van in Delhi & its Surrounding areas

Thank You.