Not assigned to anyone yet.

Well assign this after rehearsals

Not assigned to anyone yet. Well assign this after rehearsals

Contents

Methodology Introduction Indian Film Industry over the decades Change in attitude of film makers and public Change in portrayal of women Bollywood to Hollywood Marketing lessons from Indian cinema Reflection of Indian society Social activists of Indian cinema Management lessons from Indian Cinema Questionnaire

Video - https://www.youtube.com/watch?v=B8iZw_ZGUBw

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Methodology
As part of our study we had primary as well as secondary research. Our primary research included interviews taken on one on one basis through questionnaires. The interviewees targeted by us consisted of people of different age, sex, background etc. Secondary data was obtained from the following sources : Paper-based sources like books, journals, newspapers, magazines, periodicals and abstracts , research reports, Box office reports and internal records of production houses. Electronic sources like Internet, videos and broadcasts.

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Introduction (PS)

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The Cinema of South India is used to refer collectively to the four film industries of South India, the Kannada, the Malayalam, the Tamil and the Telugu film industries, as a single entity. They are based in Bangalore, Kerala, Chennai and Hyderabad respectively. Known for being commercially consistent, telugu cinema had its influence over commercial cinema in India. As one of the revenue generating industries, telugu film production accounts for one percent of the gross domestic product of Andhra Pradesh.

Guinness Record had been awarded to Ramoji Film City, Hyderabad as the largest film studio complex in the world, it opened in 1996 and measures 674 hectares (1,666 acres). With 47 sound stages, it has permanent sets ranging from railway stations to temples. Movie producer D.Rama Naidu holds the Guinness World Record as the most prolific producer with 130 films. Telugu actor Brahmanandam holds the Guinness World Record for acting in the most number of films in a single language. In 2002, the Guinness Book of Records named Vijaya Nirmala as the female director with most number of films; she made 47 films. In a career spanning approximately two decades, she acted in over 200 films with 25 each in Malayalam and Tamil. She has also produced 15 films.

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Over the years, Bengali cinema has had its own presence, producing some of India's best regarded filmmakers and the best of Indian cinema. The first cinema shows in Bengal have been dated to 189697. Since then Bengali cinema has been growing with the efforts of great filmmakers like Hiralal Sen, Satyajit Ray, Rituparna Ghosh and many more. Few landmark films were:Debake Boses Chandidas Pramanthe Baruas Debdas Nitin Boses President Satyajit Rays Pather Panchali which was released in 1955 and won best human document at 1956 Cannes Film Festival.

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Reflection of Indian society

It is difficult to distinguish between art and life in South Asian society, they no longer imitate each other, but appear to have merged. Political philosophies, social values, group behavior, speech, dress in society is reflected in the cinema and, like a true mirror reflected back in the society.

Spreads awareness about Dyslexia

Film based on the 1993 serial bomb blasts in

Mumbai

Depicts Robbery of March 19, 1987 at Opera house, Mumbai

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Change in portrayal of women

Actors like Tabu , Kon Kona Sen changed the perception of women and gave issues to the society to think about.

Transition began but still women had roles of being submissive house wifes, domestic workers

Movies like Chakh De India Kahaani, No One Killed Jessica, Jodha Akhbar that gave women a tag of Female hero. Roles started buliding upon them.

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Positive influences of cinema

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Change in attitude of film makers and public

Hindi Film Industry is changing with the change in the attitude of the film makers and the audience. Thus the film makers now have started making films with shorter duration rather than three hour long films. Nagesh Kukunoor , a renowned filmmaker who is known for his offbeatfilms feels that dance sequence and songs will remain audiences favorite but their preference was changing. According to people, time nowadays is very precious and so they have started giving preference to the films with shorter duration like Bheja Fry and Khosla Ka Ghosla which were only two hours long and were huge success at the Box-Office. Also with the success of Hindi Film Industry in the overseas market, many new film makers have started making filmson themes which no one would have thought ten years ago. Films based on homosexuality like Girlfriend, Dostana, Straight and also films based on relationship of older man and ateenage girl like Nishabd were made by film makers and some of them were successful at the Box -Office which clearly shows that there was a great change in not only the attitude of the filmmakers but also the audience.

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Promoting business A lesson for corporate world

There was a time when Bollywood promotions were limited to a films Muhurat or launch party, thereafter its music release event and finally a full fanfare premier. The film industry had a simple marketing formula sign in a superstar, ride on a masala recipe and success was there for the taking. If the film turned out to be a hit, it was followed up with a celebratory bash. Times have changed, now the hype and hoopla surrounding a film starts right from the storyboard or the mere thought of making a film and continues till the wee end of the screening process. And the whole thing is well orchestrated with a heady marketing mix. The prime reason for marketing usurping silent Friday releases of yore, is the smaller shelf life of films. No longer we have a Sholay or a Maine Pyar Kiya running nonstop for years and raking in moolah in slow burn. It is the very first weekend that decides the fate of a film now. Silver Jubilee, Golden Jubilee etc. have been replaced with the Rs. 100 club or the bigger Rs. 200 club. And you have to break into these clubs in quick time.

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Fun facts

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Popular Social activists of Indian cinema Being human , rahul , gul, vivek oberoi, being human etc

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Rajiv

http://www.slideshare.net/RajMohan6/23963129-

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Globalozation of Cinema
According to the recent trend various Hindi Film Industry Actors are offered Hollywood project sand same is the case with the Hollywood actors. The first actor to receive this offer from Hindi film industry was Aishwarya Rai for Pink Panther then it was followed by Mallika Sherawat (The Myth), Irfan Khan (A mighty Heart, Slumdog millionaire) and Shilpa Shetty From the other end many Hollywood actors are also offered roles in Hindi films. To name a few Tania Zaetta (Salaam Namaste), Sylvester Stallon (Kambakht Ishq), Denise Richards (Kambakht Ishq), Kylie Minoge (Blues).

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Tabular , gaphical , etc Data

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Tabular , gaphical , etc Data (Harish)

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Live Video

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Political influences of cinema

Indian political films

Aandhi Aarakshan Adimakal Udamakal Egaro Ek Bura Aadmi Gulaal Jai Bolo Telangana Janta V/S Janardan - Bechara Aam Aadmi Kaya Taran Khakee Kissa Kursi Ka Lal Salam (1990 film) Madras Caf Nagaraja Cholan MA, MLA Priyappetta Nattukare Raajneeti Sarkar (film) Shantham Rang de basanti

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Conclusion (Akash)