Seafood Industry In Kerala

Presented By: Group II Roll Nos : 7 -12 MBA FT, SMS CUSAT

Kerala (38,863 km; 1.18%

of India)

Heart of Indias seafood

industry

Coastal line 590 km fishing industry employs

11.52 lakh

335 fishing Villages &

harbours

10

1970s Mechanized boats

Vs kattumaram

High rainfall and rivers

Particular marine phenomenon Chakara Economic

boost

liberalisation caused a major

Development

in communication divide merchants and Fishermen

Provides
287

employment, income, foreign exchange earnings etc.

seafood exporters, 127 processing plants

Supplied by 4,000 mechanized vessels 16,000 small motor boats, 3,000 traditional

crafts.

90%; 50 to 70 meters

rest 200m

Women

sector

play an active role in secondary

Marketing Peeling Kerala

in Trivandrum, Kollam, Kannur and Kasargod.

Trichur.

in Ernakulam, Alleppey and

the second highest contributor of marine fish

73 % literacy, 306 bank branches, 381

cooperative societies. theatres .

137 community centres, and 83 cinema 12 boat yards, 315 ice factories, 31 cold

storages

56 freezing plants, 414 curing yards, 153

peeling sheds facilities

Electrified

villages with transport

First

mechanized Indian coast. and marginalization of real

Changed crafts and gears used. Deprivation

fishermen

Rs

10, 000 Kattumaram unit to Rs.30 lakh trawler

Investment in state is Rs. 1300 crores .

Kerala is 4th in India in terms of fish

production

Per capita consumption of fish is high Major export in marine products is frozen

fish

Largest exports to South East Asia EU

22.02%, US 19.17%, Japan 14.09% and China 7.06%.

SPS

regulations, hygienic standards

demand

for

high

processing facilities greatly increased,

Hazard

Analysis Critical Control Point (HACCP) by USFDA Seafood Exporters Association of India (SEAI) spent US$25 million

European Community (EC) directives The

Kerala has 7 % of the inland water bodies National share in inland fishing is 2% In

a period from 200607 to 200910, production declined by 6 %

In

general, over dependency on marine fisheries by the local population has resulted in excessive and indiscriminate fishing on the Kerala coastline.
such as inappropriate incentives, high demand for limited resources, poverty, inadequate knowledge, ineffective governance, and interactions between

Factors

Weakness
Technology to preserve the sea food is very costly Skilled Labor availability is low Attack by various diseases Availability If

of supporting laboratories and awareness regarding the same is low failed in timely transfer then the businessman will have to bear loss.

Opportunities
Extrapolation

of NSSO data shows that household domestic consumption of fish is projected to rise

Opportunities
By 2020, India's seafood exports will double and cross the $10

billion mark and by next year, the (export) number will cross $5.3 billion"
Increase in the demand for sea food New technologies and researches done around the world Aquaculture gain importance

for medicinal value as well

Threats
Challenging environmental conditions Increase in pollution cause the decline of fish Increase Total

in number of industries and unscientific methods that destroy the habitat of fishes to breed and reproduce fish processing and storage facility in Kerala is grossly inadequate compared to the potential for fish production and processing exports to South East Asia are re-exported after processing. Vietnam a small country has created vast capacity in fish processing and is importing raw material to re-export it after processing.

Indias

Political Aspects
Since Few

Kerala in very near the international shipping route there can be issues with other countries which is frequent. rare cases can also be there which bring down disturbance in international relations.

Certain rules and trade policies by the nation can cause troubles Since

most of the Sea food is been exported to process it makes the countries policies more complex as more than two countries may be involved biodiversity and also to improve the industry.

Policies of the government to protect some species so as to preserve the

Political Aspects
A major push was given to inland fisheries and aquaculture in 2008

through project of Matsya Keralam

Under

the programme, about 505 Fish Farmers Clubs were formed all along the State and 450 Aquaculture Coordinators were selected by 773 Local bodies.

It came to an end in 2012 The

government has initiated another programme termed Matsya Samrudhi.

Economic Aspects

Fish production plays an important role in the socio-economic life of Kerala

the

GSDP from fishery has exhibited an upward trend since the mid 1980s

Economic Aspects
contributes almost 12 per cent of the primary sector GSDP. Kerala contributed 19 per cent of the foreign exchange earnings but

has declined to 16 per cent

While

demand for fish is forecasted to increase both within and outside India, Keralas production of fish is growing at very slow rate (0.4% between 200304 and 201011).

Social Aspects
The average population density along the Kerala coast is very high coastal areas lack sanitary facilities

Monsoon season of Kerala from June to August is a nightmare for the

coastal fishermen
fishermen belong to unorganised working class

Social and religious activists in several

coastal localities motivated the creation of fishermens cooperatives and unions

Technological Aspects
The The

lack of storage facilities and processing plants lead to inefficient supply chains of the sector fishermen do not have the sophisticated and technically advanced equipment to tackle the emerging situation. in the communication sector has brought both advantages and disadvantages.

Development

Most exports are in the form of frozen fish Open sun dried fish and fish meal are the only major exceptions

Environmental Aspects
The

high rate of rainfall and the large number of rivers make Kerala the most fertile for fish
of marine fisheries is intrinsically linked with various natural phenomena.

health

Water

pollution and emission of effluents to the sea has also caused adverse
techniques such as dredging and trawling cause widespread damage to marine habitats

Fishing

Legal Aspects
blacklisting Hazard

of cooked shrimp by the US Food and Drugs administration

Analysis and Critical Control Point (HACCP) standards being insisted by the US authorities

ban on Indian seafood by the European Union

payment

problems in China and, of late, the anti-dumping duty imposed by the US Government, had put paid to the fortunes of the industry