Time & Space Marketing

English Comedy Channel Launch

A 24 hour channel dedicated to English language comedy content with a variety of comedy shows keeping in mind the growing comedy scene in India with a special focus on homegrown artistes
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Laugh Your Way Through Life

Mix of

Advertising Subscription Merchandising Revenues

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Sitcoms Sketch Comedy Stand-up Comedy Gags Spoofs Comedy News based programmes
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 People want light entertainment and not content they have to rack their brains on Explosion in the English language, with more people understanding the language and being well travelled
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 5 Cities Delhi, Mumbai, Bangalore, Hyderabad, Pune across analogue, digital cable, DTH platforms M/F SEC A,B 15+ yrs
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Comedy Central by Viacom18 in language category SAB TV in general category

USP Original Indian Comedy Content with no acquired series from the West
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Television Print OOH Gyms Cafes Salons Cinema Halls Social Media

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GET THEM CRACKING !! Theme Comedy

Topic Could be anyspoofs, mimicry, stand up comedyJust make us Laugh Make a video and upload it on Youtube Then like our FB Page: www.facebook.com/ComedyUnplugged Upload the Youtube link on our FB page

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 A panel of judges shall review the videos and the likes shall also be taken into consideration Top 3 winners get to perform at the Youtube Fan Fest in Mumbai next year which will be telecasted exclusively on the channel

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 Special mention of the channel on AIB and Vir Das shows. Where only a part of the mimic will be enacted with rest to be continued on the channel.

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 Special gags will be played at malls and colleges to divert the traffic to the channel. This offline activation will be a great crowd puller!

Example: At Malhar some surprise gags will be played and then there will be one dedicated session by comedy artists of Comedy Unplugged!
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 A huge hoarding of an animated face of mimic artist will be put at Juhu, Worli and Marine Drive, where our TG is! The channel will be on at all the leading salons and changing rooms of Golds Gym. There will suddenly be some 10

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Ads will be put up at various places such as cafes, salons, multiplexesplaces which people frequent to garner maximum eyeballs

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Live Show
Panel Discussion After party

Launch Day

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 90 minute panel discussion Topic The Serious Business of Comedy Panelists would include: - Indian comedy King Vir Das - Ace Bollywood Director Rohit Shetty - Bollywood Comedian Johnny Lever - Founders of All India Bakchod Tanmay Bhatt, Rohan Joshi, Gursimran Khamba - International Comedy Star Russell Peters - CEO of our new channel Comedy Unplugged Other guests associated with the business of comedy would also be invited to speak throughout the discussion.

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 Post the panel discussion, the CEO of CU will officially launch the channel. A few of the Indian artists such as The Viral Fever, All India Bakchod, Russell Peters will put up a short show for the audiences. Alien Chutney, the music band of Vir Das will also put up a show. The floor will be open for Media Q&A session.
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 An after party filled with laughter, excitement and lots of entertainment thrown by the channel will be open to invited guests. These guests would include celebrities, comedians, directors, performers, etc.

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City Splits Up!

1. 2. 3. A Post channel launch activity. Audiences have to create a group of four members. Each group has to select any one part of their city and perform either a comedy show/stand up, mimicry, etc in order to gather a crowd purely on the basis of their performance and keep them entertained and cracking up for a minimum of 45 minutes. The group also has to integrate our channel name
6. 7. The group has to submit a video of this act along with the audiences reactions to us. Our judges will scrutinize all the entries and the group that we find the best will get a chance to have their own show on our channel, Comedy Unplugged. Activity will take place in Mumbai, Delhi, Pune, Hyderabad and Bangalore. Over a period of two months.

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Purpose of this activity: To increase our channels visibility 28 across the audiences in

Submitted By

02 Pooja Awasthi 24 Mihir Karve 45 Aniket Sharma

03 Mitali Balani 28 Meeta Khatri 58 Ami Vora

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