Book Power Points

Slide 1.
Figure P.1
Using the book in your second or final year of study

Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition Pearson Education Limited 2007
Slide 1.2
Figure P.1
Using the book in your second or final year of study (Continued)

Slide 1.3
Figure P.2
Using the book as a new returner to academic study

Slide 1.4
Figure P.2
Using the book as a new returner to academic study (Continued)

Slide 1.5
Figure 1.2
The research process

Source: Mark Saunders, Philip Lewis and Adrian Thornhill 2006
Slide 1.6
Figure 1.2
The research process (Continued)

Slide 1.7
Figure 1.1
Basic and applied research

Source: Authors experience, Easterby-Smith et al., 2002, Hedrick et al., 1993
Slide 1.8
Figure 2.1
Grand, middle range and substantive theories

Slide 1.9
Figure 2.2
Gantt chart for a research project

Slide 1.10
Figure 3.1
The literature review process

Source: Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins 2003
Slide 1.11
Figure 3.2
Literature sources available

Slide 1.12
Figure 3.3
Searching the Internet

Source: Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins, 2003
Slide 1.13
Figure 5.1
The research onion

Slide 1.14
Figure 5.2
A classic experiment strategy

Slide 1.15
Figure 5.3
The action research spiral

Slide 1.16
Figure 5.4
Research choices
Slide 1.17
Figure 6.1
Ethical issues at different research stages

Slide 1.18
Figure 6.2
The nature of participant consent

Slide 1.19
Figure 7.1
Population, sample and individual cases

Slide 1.20
Figure 7.2
Sampling techniques
Slide 1.21
Figure 7.3
Selecting a probability sample

Note that random sampling requires ideally a sample size of over a few hundred
Slide 1.22
Figure 7.4
Phases of multi-stage sampling

Slide 1.23
Figure 7.5
Selecting a non-probability sampling technique

Slide 1.24
Figure 8.1
Types of secondary data

Source: Mark Saunders, Philip Lewis and Adrian Thornhill, 2006
Slide 1.25
Figure 8.2
Evaluating potential secondary data sources

Slide 1.26
Figure 9.1
Typology of participant observation researcher roles

Slide 1.27
Figure 10.1
Forms of interview
Slide 1.28
Figure 10.2
Forms of electronic interview

Slide 1.29
Figure 11.1
Types of questionnaire
Slide 1.30
Figure 11.3
Structure of a covering letter

Slide 1.31
Figure 12.1
Deciding the level of numerical measurement

Slide 1.32
Figure 12.2
Bar chart
Source: Adapted from Eurostat (2005) European Regional and Urban Statistics Reference Guide, 2005 Edition. European Communities, 2005. Reproduced with permission
Slide 1.33
Figure 12.3
Bar chart (data reordered)

Source: Adapted from Eurostat (2005) European Regional and Urban Statistics Reference Guide, 2005 Edition. European Communities, 2005. Reproduced with permission
Slide 1.34
Figure 12.4
Histogram
Slide 1.35
Figure 12.5
Histogram
Source: From 2004 Harley-Davidson, Inc. Annual Report. Reproduced with permission
Slide 1.36
Figure 12.6
Pictogram
Slide 1.37
Figure 12.7
Line graph
Slide 1.38
Figure 12.8
Pie chart
Slide 1.39
Figure 12.9
Annotated box plot

Slide 1.40
Figure 12.10
Percentage component bar chart

Slide 1.41
Figure 12.11
Stacked bar chart

Slide 1.42
Figure 12.12
Scatter graph
Slide 1.43
Figure 12.13
Type I and Type II errors

Slide 1.44
Figure 12.14
Values of the correlation coefficient

Slide 1.45
Figure 13.1
Dimensions of qualitative analysis

Slide 1.46
Figure 13.2
A three-dimensional analytical framework for critical discourse analysis

Slide 1.47
Using a matrix in the planning of the content for the results and conclusions chapters
Figure 14.1

Book Power Points

Hochgeladen von

Dokumentinformationen

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Book Power Points

Hochgeladen von

Copyright:

Verfügbare Formate

Slide 1.

Using the book in your second or final year of study

Using the book in your second or final year of study (Continued)

Using the book as a new returner to academic study

Using the book as a new returner to academic study (Continued)

The research process

Source: Mark Saunders, Philip Lewis and Adrian Thornhill 2006

The research process (Continued)

Source: Mark Saunders, Philip Lewis and Adrian Thornhill 2006

Basic and applied research

Source: Authors experience, Easterby-Smith et al., 2002, Hedrick et al., 1993

Grand, middle range and substantive theories

Gantt chart for a research project

The literature review process

Literature sources available

Searching the Internet

The research onion

Source: Mark Saunders, Philip Lewis and Adrian Thornhill 2006

A classic experiment strategy

The action research spiral

Ethical issues at different research stages

The nature of participant consent

Population, sample and individual cases

Selecting a probability sample

Phases of multi-stage sampling

Selecting a non-probability sampling technique

Types of secondary data

Source: Mark Saunders, Philip Lewis and Adrian Thornhill, 2006

Evaluating potential secondary data sources

Typology of participant observation researcher roles

Forms of electronic interview

Structure of a covering letter

Deciding the level of numerical measurement

Bar chart (data reordered)

Annotated box plot

Percentage component bar chart

Stacked bar chart

Type I and Type II errors

Values of the correlation coefficient

Dimensions of qualitative analysis

A three-dimensional analytical framework for critical discourse analysis

Das könnte Ihnen auch gefallen