Presentation by

Shanmukhi Rama Raju Aakanksha Jeewani Lastson Meitei Akhil singh Shekar Suman Singh

Introduction History Companys Profile Vision and Mission

4 Ps of Cadbury
SWOT analysis PEST analysis Marketing Campaigns Conclusion

Introduction:
Cadbury is a leading global confectionary co. with a

outstanding portfolio of chocolate, gum,& candy

brands.
Cadbury selling their products in almost every country

around the world.

Its one purpose to capture the spirit of what they are

trying to achieve as a business.

History:
1824 Aged 22, John Cadbury, a young Quaker, opens a

small grocers shop in Birmingham- making chocolate on

the sideline.
1847 John Cadbury moves his business to a larger factory,

as his company becomes The Cadbury Brothers- his brother Benjamin joining him.
1861 John Cadbury retires and sons Richard and George

take over the company.

History (cont..)
1879 Cadbury Chocolate Company moves to Bourneville. Over

the next ten years the number of employees grows to 1,200.

1893 Cadbury Company builds a village for its employees.

1920s The Cadbury script logo is first used.

In India Cadbury began its operations in 1948 by importing

chocolates.

Companys Profile:
Founder Location Year

: John Cadbury : Birmingham, U.K : 1824

Industry
Parent Employees

: Confectionary
: Kraft Foods : 71,675

Current C.E.O : Irene Rosenfeld

Vision:
Promotion of brands carrying mass franchise without

compromise on quality.
Better product quality and packaging.

Efficient working capital management.

Increasing the market depth including rural Indians

coverage.

Mission:
Increase the width of chocolate consumption with low

price point pack.

Maintain image leadership through a superior marketing

mix.
Be a significant player in the gifting segment.

4 Ps of Cadbury

Product:
Cadbury World operates in a service industry & is almost

unique in being owned by a major manufacturer.

The product that Cadbury World delivers is a memorable,

exciting and great day out.

Whereas for the main Cadbury business, the product

delivered is chocolate, candy, gum brands and drinking

chocolate products.

Popular Brands in India

Price:
In India, price matters the most it has always been the

deciding factor for many marketers fate in the market.

Cadbury has a very convenient prices for all its products.

The price charged for a chocolate can determine whether a

consumer will buy it & the level of sales achieved can determine whether or not Cadbury Schweppes will make a profit.

Price (cont..)

Price mentioned above are same all over India.

Follows dual price strategy- Premium as well as

penetrative.

Place:
Cadbury dairy milk is produced at the chocolate

factory in Bourneville in Birmingham.

After the chocolate is produced and has undergone all

the quality checks it is transported to the stockrooms.

After this Cadbury sells it products to shops that deal

with beverages and confectionery e.g. corner shops,

super stores.

Place (cont..)
They then sell it to the

general public.
Cadbury

produces

chocolate for more than

200 countries so that they have a chance to enjoy it as well and make profit

Promotion:
Promotion

of

Cadbury

World to various target

audiences is a vital part of the management function .
Television The print media

Posters

Few Advertisements:
Kuch khas hai zindagi mein,

kya swaad hai zindagi ka

targeted on kids and adults

Khaane walon ko khaane ka

bahana chahiye
targeted on widening chocolate
consumption among the masses.

Few Advertisements:
Saath rahe har pal

Targeted on the friends

Kuch meetha ho jaaye

targeted to associate cadbury with celebratory occasion.

Segmentation:

Target Market:
The prospective customers of Cadbury Dairy Milk have changed have changed from kids to adultsincluding every family member to celebrate any

occasion with Dairy Milk.

Positioning:

Product life cycle: