Group #6

adidas

Sector 17 Chandigarh

History
Adidas is worlds second largest shoe maker

Has a market share of 22% worldwide

Brought REEBOK in 2005 (another giant in the shoe industry) Sponsors some of the worlds leading athletes

Objectives
The primary objective of preparing this retail project is to at least in part describe , study and explore, the retail environment in Chandigarh To get a practical knowledge of the concepts taught in class Bridge the gap between the conceptual learning in the classroom, with real world scenario in retail business environment of day to day times.

How we went about our task?

Reading class notes Using concepts from our text book

Visited our sponsor in Sector 17

Collected information from the internet Contacted our friends and relatives

Customer Analysis
The age group varies from 16-30 years. Major customers from Punjab, Haryana and Delhi NCR.

The number of daily walk-in is 880 per day and 26000 per month. 10% are sportspersons.

Store Layout

Competitor Analysis
There are two main competitors of adidas
Reebok. Nike.

Comparison

Adidas
Foot falls Target Market Price

Reebok
400 persons / day
18 25 years Low but not as low as adidas (165-20000)

Nike
180 persons /day
16 25 years High price (3200- 12000)

880 persons / day

16 30 years Low price (100- 15000)

Adidas
T.V. ads Promotion Done by the company. Adidas and Adidas USP

Reebok
No in-store promotion Newspaper, T.V. Reflex ( foot ware

Nike
No in-store promotion

Air( foot ware technology)

Originals

technology)

Product Range
Jackets Shoes Hand bags/ School Bags Lowers Sweaters Jersey
Caps Deodorants Body wash

Watches
Laptop Case Sun Glasses Footballs/ basketballs Belts

SWOT Analysis
STRENGTH
Adidas has a renowned brand name.

WEAKNESS
Due to company restrictions, the retailer cannot offer any instore promotions or sell products at specially discounted prices, own his own

Convenient location

Only store in the entire northern that has exclusive collection of its The retailer pays approximately corollary brand known as ADDIDAS Rs. 10, 00, 000 as monthly rent ORIGINALS to the shop owner

OPPORTUNITIES
The retailer disclosed that they plan to open up a new store. The store has two brands i.e. ADDIDAS and ADDIDAS ORIGINALS through which they can increase their Merchandise

THREATS
The most prominent threat today is being posed by the rise in the number of shopping malls in the tri-city

Suggestions

To increase the store area. To increase the rack display capacity. Starting of advertisement through various channels.

THANK YOU