Sunstone Business School

Post Graduate Program in Management

NEW MANAGEMENT TEACHING PEDAGOGY - UPLIFT

COPYRIGHT NOTICE This file forms part of the Sunstone Business School PGPM courseware. Anytime Learning Pvt. Ltd. No part of this file can be reproduced, stored in a retrieval system, or transmitted in any form or by any means - electronic, mechanical, photocopying, recording or otherwise without the permission of Anytime Learning Pvt. Ltd.

ABOUT ME NITUJ GUPTA

B.E. (Mechanical) Honours followed by several post graduations in management, sales and marketing, materials, ecology and environment. Corporate career spanning public sector, private sector, MNC with an international stint of three years Entered the education domain about 7 years back with the inception of ABES IT Group of Institutions Ghaziabad having engineering and post graduate management Joined Sunstone in November 2013 as Executive Director Campus Programs

KEY CONCEPTS COVERED IN THIS COURSE

The UPLIFT management teaching pedagogy

COURSE BRIEF Management education in India needs to be viewed differently from the rest of the world. While post graduate management courses were conceived for working managers, the Indian scenario has most students with no work experience Therefore traditional methods of teaching need to be also redesigned to suit them to the needs of the type of target audience we receive. Sunstone has already pioneered successfully in India online management education with the problem based learning pedagogy which has been customized further to develop UPLIFT.

COURSE DELIVERABLES / LEARNING OBJECTIVES

- Understanding the UPLIFT teaching pedagogy - Being able to deliver a topic as per the UPLIFT teaching pedagogy

UPLIFT U (UNDERSTANDING)

Classroom Teaching as practiced mostly in regular courses right now with the objective of the tutor to make students aware of the basic concepts. HOW THE STUDENT ENGAGES: By Listening and Seeing

UPLIFT P (PRACTICE)

Provide practical examples HOW THE STUDENT ENGAGES: By Relating

STP
S SEGMENTATION T TARGETTING P POSITIONING

Market Segmentation: Dividing a market into distinct groups with distinct needs, characteristics, or behavior who might require separate products or marketing mixes. Targeting: Choosing the appropriate market segment / segments Positioning: The place the product occupies in consumers minds relative to competing products.

SEGMENTATION

Sunstone Business Schoo

SEGMENTATION

Sunstone Business Schoo

TARGETING AND POSITIONING

UPLIFT L (LEARNING)

Problem Based Learning Approach: -Defining the core problem which should be contemporary and mirror professional practice TruEarth Health Foods: Market Research for a New Product Introduction Refer to the above mentioned case study. The New Product for launch here is a fresh whole grain pizza. Assume that this launch is being planned in India and the exhibits 6 to 10 reflect data of a market research in India. Also considering a price parity ratio of 1:7, the conversion of dollar equivalent may be considered by a multiple of 7 i.e. in Table B Average spend per purchase (retail) of $12.38 can be taken as Rs.86.66 If your group has to make the launch plan now, how would you segment the market, target which potential customer and plan a positioning accordingly for the product. HOW THE STUDENT ENGAGES: By Doing

GOOGLE SEARCH APPLIANCE | CASE STUDY

Situation Workers in todays enterprise face high levels of pain and frustration just trying to find the content they need to do their work. As the volumes of content they create continue to increase at accelerating rates, things are only getting worse. Anyone who uses a company computer knows first hand that its easier to find World Series baseball scores on the Internet than it is to find their Q3 sales presentation on the in-house server. In fact, recent studies indicate that workers waste up to 25% of their time searching for the content they need to be productive. Google was attempting to expand their leadership in Internet search into the enterprise with a family of behind the firewall search appliances that delivered all the fast, accurate search results that Google was universally known for. This easy to deploy and use enterprise search solution offered solid potential for incremental revenue and direct extension of Googles brand strengths.

UPLIFT I (IMBIBING)

Finding practical problems around and solving the same: -These should be ill-structured the way it generally comes at actual work The role of the tutor is to make the students find and explore without spoon feeding. In the name of motivation and trying to complete deadlines, handholding should not result in doing by self HOW THE STUDENT ENGAGES: By Applying and Thinking

UPLIFT F (FUTURE)
Students need to think and innovate beyond the current way to how things could be shaped in the future -The learning needs to become boundary less -In practice, there is no such thing as a "marketing problem." Any action taken in the marketing area of the firm impacts on the operational area and the financial area. As firms today are learning the importance of becoming more "boundary less" and organizing around processes designed to serve customers, learning outcomes need to become more boundary less.

-It makes little sense to have to work hard at the end of an educational process to attempt to "integrate" disciplines when the disciplines should never have been differentiated to begin with.
-Projects, activities, assignments should be provided in a manner that their solution is not available directly and a student needs to engage. HOW THE STUDENT ENGAGES:

By Innovating

UPLIFT T (TECHNOLOGY)
Students need to be comfortable with the use of technology. It is an established way of life and progress in the world today. There is hardly any worthwhile career that can efficiently operate without the use of technology. While many students are provided laptops nowadays and with smart phones becoming the norm, almost all are always connected now. But their use hardly goes beyond chatting, downloading movies and songs, and using the google search engine for everything. We also know that if someone is very good at finding the right information from the internet even through a search engine like google, they are valuable, but students tend to just pick up anything and everything available without checking relevance and reproduce the same. As a tutor, using an LMS, making students only communicate through email, taking online lectures, are initial engagements which can further improve over time. HOW THE STUDENT ENGAGES: By continuously using technology and thereby getting more productive and attuned to taking maximum benefit from the use of technology. Also improve communication skills.

CONTACT DETAILS FOR ANY SPECIFIC DOUBTS

Email : nituj.gupta@sunstone.in

Mobile: 9818147555
(While emails would be answered mostly within 24 hours, in case the mobile is unanswered or switched off, kindly leave an sms with a prefered time and I shall call you back)

Questions?

Sunstone Business Schoo